The advancements in generative AI has introduced many tools that streamlines day-to-day tasks and jobs for many professionals. One such industry that should benefit from AI is the digital marketing industry. AI can help with data tracking, making reports out of those data, generate code, images, and a host of miscellaneous actions.

But, any seasoned SEO professional will tell you that search engine optimization is a skill that requires both creativity and critical thinking. Something that generative AI tools are not too good at, yet.

Many people believe that crafting content with AI can lead to them being de-indexed. While Google’s official position regarding AI content is that it does not discriminate between AI and human, webmasters have reported bulk deindexing after the March ’24 Core Update.

So, how does AI for SEO optimization fit into this picture?

You will have to use Artificial Intelligence and human insights in the right proportion to see some results. So, without much ado, let’s delve into how you can use AI tools for SEO purposes that can guarantee your envisioned results.

10 Ways in Which You Can Use AI in SEO Tools

Artificial Intelligence can have considerable impact in both SEO and content creation. When used responsibly, the AI-powered tools can streamline various aspects of SEO.

AI powered SEO tools play a crucial role in helping you with various aspects, from formulating SEO strategies to optimizing content that can fulfil your content marketing aim.

Some of the most efficient ways to include artificial intelligence into your digital marketing strategy include:

1. Brainstorm Unique Ideas

While creating content strategy a website, people often run out of ideas. And it is quite a possibility to encounter a creative block every now and then. In such situations, leveraging AI can be especially helpful for SEO experts to enhance their marketing campaigns.

With the right prompt, you can ask your AI tool to research new and fresh content ideas that are relevant to your industry. And you can do it with the free versions as well; just a tweak here and there is enough to customize the content as per your requirements. Not only will your readers enjoy reading them, but also, you can also keep yourself ahead of your competitors.

2. Find Relevant Keywords

Finding relevant keywords by manually scanning the SERP is both difficult and time-consuming. Also, you will need to see the keywords that your competitors are targeting and accordingly frame the content strategy – and it all can be too much time consuming.

With AI-powered SEO content strategy, you can minimize having to scan through SERP. With some mix of prompts you can easily find out a list of potential keywords, that too using the free version of ChatGPT! Take the following snip as an example, AI can help you study your competitors, research keywords with AI, and do more! Just ensure to follow some discretion.

chatgpt AI for seo
Competitor Keyword Research

Keeping up with the latest industry trends is a must to ensure that your loyal customers do not move to your competitor’s website. However, it can become challenging since you will need to balance other tasks as well.

In such situations, AI tools are a blessing. With the right prompt, it will hardly take a few minutes to know some of the industry-relevant trends. After that, you can craft a blog accordingly and keep your audience hooked to your website.

4. Craft a Unique Blog Structure

Complete content generation may not be a good idea for websites and businesses in the long run. But hey, you can always take the help of AI tools to create an outline for your content. Since most readers prefer to skim the blog before actually reading, having a robust and logical structure of the content is both user-friendly, and help improve accessibility across wider demographies.

One of the easiest ways is to determine your keyword and topics and ask generative AI like ChatGPT and Gemini to create a unique wireframe. It can include case studies, DIYs, takeaways, trends, styling tips and a lot more. They can boost your site’s user experience overall and draw new users seamlessly.

5. Increase the Pace of Research

Who would not want to read a blog that has been properly researched and contains all the related information? However, as content writers, conducting extensive research can be both tiresome and becomes a time-consuming affair.

In such a scenario, AI undoubtedly acts as a saviour. It provides you with in-depth information on almost any topic along with relevant stats if needed. All you will have to do is enter the prompt accurately to get information within a few minutes.

6. Analyse KPIs in No Time

As a content creator, tracking the performance of your content is most essential to manage your strategy and strategizing accordingly. However, it can be immensely time consuming, when done manually, and the populars tools like Semrush and Ubersuggest prove quite expensive.

Generative AI tools, on the contrary To avoid such scenarios and get the work done efficiently, the use of AI tools can be beneficial. These tools will give you a clear insight into your content’s performance based on which you can refurbish the content and improve its ranking.

7. Easily Optimise Your Content

Although as an SEO content creator, you are well aware of on-page SEO guides, a little help from AI tools can definitely ease your task. Using AI in content optimisation can help you get valuable insights into the on-page strategies, which improves the blog’s rank.

But while AI tools can help with optimizing content, they can hardly match the naunced insights of an experienced SEO professional.

8. Uncover Linking Opportunities

Just as on-page SEO is important, off-page SEO is also essential. One of the primary components of off-page SEO is backlinking. By using appropriate tools, you can easily uncover unique linking opportunities, contributing to the overall rank improvement of the blog.

9. Fix Technical Issues Easily

It is quite possible that you are not aware of the core technicalities of a website. After all, come on! A writer cannot be expected to know everything. However, technical issues might often crop up especially when posting a blog. In such scenarios, you can seek help from AI tools to identify and resolve the issue at the earliest.

10. Craft Relevant Meta Tags

 Meta title and description creation can often be tricky as there should be a set number of characters as well as the primary keywords. Also, there are certain other requirements that you should keep in mind.

Since meta tags are an essential aspect of ranking a blog, providing special attention towards optimisation becomes mandatory. So, with the right prompt, you can generate a well-optimised meta tag in seconds.

Advantages of Using AI for SEO

There are several advantages that you can get upon using AI tools like ChatGPT in content creation. The benefits of AI for SEO include:

1. Saves Substantial Time

With the right prompt for AI content creation for SEO, you can save substantial time. This is so because the research time and the writing time are almost nullified. All you will have to do is write the proper prompt and leave the rest up to AI.

2. Improves Blog Ranking

 Since AI can generate multiple SEO blogs really fast, you can publish multiple content pieces within a few hours. Doing so ensures that you can publish numerous blogs that would not only perform well on the SERP but also improve the domain authority, boosting the website’s ranking.

3. Enhances Content Quality

 Since the AI tool has researched extensively before crafting the blog by analysing the top-ranking content pieces, you can be sure that the blog is of good quality. Thus, it will keep the readers hooked till the end, increasing the dwell time of the page.

4. Aids in Technical SEO

 Challenges with technical SEO are common as it is one of the important factors for ranking a blog high on the SERP. However, with AI, you can easily identify and resolve the issue, ensuring a notable boost in their rankings.

Disadvantages of Using AI for SEO Optimization

Aside from the advantages, there are several disadvantages associated with AI tools for writing SEO content. These include:

1. Lacks Human Judgement

    No matter how well AI tools craft content, human intelligence is still missing. This implies that you cannot blindly trust the content created by your AI tool. Hence, you will have to spend additional hours, reviewing the content.

    2. Concern with Content Authenticity

    Many times, there can be product or service features and benefits mentioned in the content that do not align with a particular brand. In such cases, it can mislead the customers if not rectified before publishing.

    3. Over-optimisation of Content

     Over-optimisation might lead to de-indexing of the content when you publish them. Once this happens, it can become extremely challenging for you to identify the de-indexed pages and get them indexed so that they perform well on the SERP.

    4. Crafts Generic Content

    AI tools often craft generic content and miss out on the addition of some specific details that make their content unique. This can later lead to confusion among stakeholders regarding the product or services, if not reviewed properly.

    13 Best AI SEO Tools That Can Level Up Your Marketing Game

    Listed below are the 13 best AI SEO tools that can help you with the creation of unique content that would rank high on the SERP:

    1. RankIQ

    If the key agenda for blog writing is marketing, using RankIQ can be extremely helpful. It will help you in crafting SEO blog posts by providing you with a content-optimising writing assistant. Even, you can refresh underperforming blogs easily in less than 30 minutes to boost their ranking.

    Advantages:

    • Simplified addition of keywords
    • Quick revamping of older blogs
    • Boost the ranking of the blogs

    2. HubSpot AI Tools

    The AI tools available at HubSpot effectively help you craft SEO-optimised content so that it can rank high on the SERP. Its AI-assisted content creation alongside manual efforts is one of the most attractive features of this tool. You can create blog posts, website copies and so on based on your needs.

    Advantages:

    • Identification of SEO opportunities
    • Brainstorm trending content topics
    • Design content marketing calendar
    • Draft email copies for lead generation
    • Frame guest posts for backlinks
    • Makes blog engaging and easy to read
    • Eases blog updating process
    • Complements the creative process of writers

    3. Jasper

    Jasper is an efficient AI tool that helps you craft a comprehensive SEO blog using the brief that you share. Also, using this tool you can craft a set of emails, social copies, and other marketing assets. Furthermore, you can design interactive campaigns using the interactive dashboard present within.

    Advantages:

    • Helps in establishing a consistent brand voice
    • Speeds up the content creation process

    4. INK

    This AI tool analyses the top-performing content on the SERP with ease. This insight helps you as a writer to generate posts that will outperform your competitors. Moreover, this tool will also ensure that you incorporate the right keywords in your content that will give it the necessary boost to rank high on the SERP.

    Advantages:

    • Offers keyword clustering
    • Helps in blog optimisation

    5. NeuronWriter

    NeuronWriter allows SEO-optimised content creation to enhance the entire process. Additionally, you can get assistance in competitor analysis as well as interlinking. Primarily, it uses Google SERP data, natural learning processing (NLP), and competitor insights when creating an SEO-optimised blog.

    Advantages:

    • Offers project management features
    • Allows collaborating with other content writers
    • Helps in content marketing
    • Create content by understanding search intent
    • Helps in managing content calendar

    6. Surfer SEO

    It is a comprehensive SEO tool that aids in generating effective outlines and blog posts. It helps in the creation of content in 10 different languages, making it easier for you to go for SEO in different languages. Also, it can scan the SERP to select the right tone for your blog so that readers can easily relate to it.

    Advantages:

    • Matches tone with your brand as well as the audience
    • Makes outline, offering modification scopes before writing the blog
    • Boosts search engine rankings along with organic traffic

    7. OutRanking

    You can effectively use this AI software to enhance your entire content strategy. You can use this tool for keyword research as well. Furthermore, you can improve individual content pieces as well as well as build authority on the blog topic on which you are crafting the content.

    Advantages:

    • Allows for automated optimisation and internal linking
    • Helping in creating content calendar as per SEO goals
    • Ensures to build a topical authority on the content created
    • Allows for free analysis of up to 5 blogs

    8. Pictory

    Creating video content to make your blog post engaging can become challenging at times. However, Pictory has features that can simplify your tasks. All you will have to do is upload a script based on which it will design your video. Furthermore, after the video is created, you can make small tweaks to it before saving it.

    Advantages:

    • Design videos to increase retention time and engagement of blogs
    • Can be used as a shortcut method to create videos for social media
    • Handy tool for designing podcasts, repurposing webinars as well as Zoom Meetings
    • User-friendly in nature and learns faster to speed up content creation

    9. NitroPack

    NitroPack is an efficient SEO tool that takes up the coding work to notably increase the page speed. Since Page loading speed is an essential SEO factor, it can effectively increase your website’s performance. So, your content experience and the technical understanding of this AI tool can together streamline technical SEO, boosting the performance of your blog.

    Advantages:

    • Helps in resizing and compressing images to make your website faster
    • Ensures automation of catching tool and code optimisation
    • Offers test mode so you can try out new features before actually applying it

    10. Paraphrasingtool.ai

    This is another popularly used writing assistant that can help in paraphrasing any piece of content without any grammatical errors or altering the meaning of the paragraph. The paraphrased content appears human-written while ensuring maximum clarity and accuracy. This is particularly helpful when you are crafting technical content without having adequate background knowledge.

    Advantages:

    • It allows you to paraphrase recorded audio
    • Helps in repurposing audio content like interviews and webinars
    • It can aid you when conducting video-based research

    11. Semrush

    This is one of the most frequently used tools that digital marketers often use to get an overview of the domain for which they are writing. Semrush offers a comprehensive suite of SEO tools that provides essential insights into various metrics along with the performance of the domain. Accordingly, marketers devise various strategies to boost the ranking of the concerned website on the SERP.

    Advantages:

    • Offers crucial insights into the Keyword trends
    • Helps in optimisation of on-page elements
    • Aids in the generation of creative content ideas
    • Helps in analysing the backlinks present
    • Offers rank improvement recommendations

    12. Frase‍

    Frase is a popular AI tool that plays an active role in optimising the content as per SEO guidelines. Additionally, you can get content outlines, stats, and important questions to be addressed on this app. The Frase app also analyses the SERP and finds the relevant LSIs that can notably boost the ranking of the website.

    Advantages:

    • Helps in keyword research, citing high-performing LSIs
    • Offers crucial insight into your content’s performance
    • Provide briefs to make content creation easier

    13. Alli AI

    This advanced AI tool allows you to seamlessly optimise your content by incorporating relevant LSIs and secondary keywords. One of the major factors contributing to its popularity is the ease of bulk content optimisation. This implies that you can optimise your entire website with just a few clicks. The tool also allows for automated SEO A/B testing, that makes use of the user behaviour to notably boost traffic.

    Advantages:

    • Easy optimisation of search page titles
    • Compatible with various types of CMS platforms
    • Easily handles coding changes on individual pages
    • Doesn’t require you to have prior coding experience
    • Perfect choice for people with limited technical SEO knowledge

    Do’s and Don’ts When Using AI for SEO

    Following are some of the dos and don’ts associated with AI tools that you should keep in mind when crafting quality content:

    Do’s of Using AI for SEO Optimization

    Following are some dos when using AI for SEO optimization for marketing campaigns:

    • Make sure to collect as much data as possible about your target audience.
    • Set the right expectations for the AI tool that you are using.
    • Shift tasks like image creation to your AI tool to minimise the time.
    • Make sure to leverage all the exclusive features of your chosen AI tool.
    • Enforce A/B testing in your landing pages to know what works.

    Don’ts of Using AI for SEO Optimization

    Following are some don’ts when using AI for SEO:

    • Do not proceed with the use of the AI tool unless you have set clear goals.
    • Be sure not to prioritise AI before implementing those strategies that you know.
    • Do not depend solely on AI for content creation. Review the content after AI generates it.
    • Don’t ignore the data and insights that you get upon using AI to know about your competitors and target audience.

    Takeaway

    AI for SEO optimization can be a boon if you combine it with your skills and knowledge and leverage the opportunities fully. With the optimal use, you can craft multiple content pieces that perfectly cater to your target audience as well as are Search Engine Optimised. This will help your brand gain the required visibility and reach, leading to improved rankings and increased conversion.