Do you like all the guests who come to your house? The answer will be NO! This is quite justified considering their behavior, as some only come for their motive and benefit without any purpose. Do you realize, the situation can be quite similar for guest bloggers too?
And the reader goes – What??? How this is even related???
This is. Google is the home, and you are the guest there. It is upon Google to categorize you in the good or bad guest blogger list. The only difference is, Google algorithm will not judge you by your nature; rather by the productivity, information and purpose of your publish. Sound fair, but tricky too!
The point is, your tag as a guest blogger needs to be in the good books Google and to achieve this; you need to know about the important points of writing as a guest blogger. Once your publish ticks the checklist of Google’s algorithm, you have all the chances to increase traffic on your blog.
Interesting fact about guest blogging
Guest blogging is done in two ways:
a. You write a post that will publish on someone else’s profile
b. Someone else writes a post which will appear on your blog site
For the first scenario, your post only needs to pass Google algorithm; it also needs to convince and impress the owner of the blog. So the pressure doubles up!
Now, when the problem is already served on the plate, plan to address it perfectly. The only thing you need to solve the problem is – a bunch of pro guest blogging suggestions!
Tips for guest blogging
1. Follow the rules….
…. to the T. Yes, you must follow all the SEO rules perfectly so that you can increase your chances of being on the top Google ranking by 40% more. Apart from scoring 100/100 in SEO ranking, 4 other points demands equal importance –
i. Check image source and quality
ii. Format, tone, and style of writing
iii. How many links are allowed per post
iv. What is the word limit?
Add these rules in your guide book and move on to the next post
2. Make yourself presentable
What defines you is your blog site, so make sure it is designed perfectly. There are two times when readers will totally judge your site –
Firstly, when you post on someone else’s page, in the end, there is a tag written – Guest posted by.. And your name will be there. When some reader is checking out your blog site by clicking on your name it means you have successfully grabbed his/ her attention. If your profile is presentable, it means you have added the reader in your list of traffic.
Secondly, when you do a back linking. This means when a reader clicks on a work which directs them to your site, it immediately calls for casting the spell to make the reader YOUR Traffic! The best way to do this is by following two rules –
• Make your back linked post RELEVANT
• Direct them to a ready content with story, data, information, and example
Also, don’t forget to make your blog site visually appealing!
3. Continue to work on providing information
This time it is not only on your blog site but also for your content post. Add images, videos, and links to make it more interesting. Make sure that all of these will provide extra information to the reader. Your readers need to feel that there is much more that you can offer to your readers.
Quick note: Guest bloggers can increase 20% more traffic on their by adding this extra information.
4. Pitch yourself with a mystery
Have you ever thought what makes a trailer more interesting? The phrase ‘coming soon’! This successfully increases the urge of audiences to know more the same. As a guest blogger, you can try the same trick. Post a part of writing; then to get the cream and cherry, the reader needs to click on your site's link.
A little trick never harms anyone!
5. Make yourself easy to find
Don’t create a mixture; rather stick to a particular point. This will help Guest bloggers in choosing the appropriate keywords which are absolutely needed for a good content post. Once choosing the keyword is over, it is time to place properly. Key points of placing keyword:
• Add it in the title
• Try to place it in the first and last paragraph (easy for Google to locate)
• A couple of times in the body
• Add it in the meta tag and meta description too
Note: Don’t clutter the keyword; keep it below 1% and above 0.5%.
6. Introduce CTA
CTA – Call To Action tone. What does this mean? In content language, this is the section where readers will develop an interest to know more about the service. Also, it depends on the editorial guidelines.
One of the most important tips for guest blogging is to encourage readers in a communicative manner to engage more with the writer. This is why; adding a sentence to encourage them becomes very important. You can simply do that by stating – “If you like this post, please comment” or “Do you have any more ideas? Please let us know below here”.
Once they do so, you will get the chance to redirect them to your blog and add on to your traffic list!
Bonus: The ‘+1’ Tip!
The most important and pro tip regarding guest blogging is YOU. Your style and tone of writing must have a dash of uniqueness to leave an impression on readers. It is also known as ‘self – branding,' where you create a signature style; so that, people can read and REMEMBER you.
This will build a better online reputation and engage more people to follow your blogging site. Hence, the purpose is solved.
However, Guest bloggers should not over promote their style; it might end up in a wrong notion. Just reflect what you are in words.
Hi readers! We are looking forward to know about your opinion, so do share your thoughts…
Regards – Guest Blogger!