Welcome to the universe of the Internet where there is so much yet to be discovered by you! If you are reading this, it means, you have created a website recently, or you want to update it. So, why do you want to do it?
- To add value in content
- Generate more traffic
- Rank higher in Google index
- Relish having more profit and a good client base
Here in this post you will learn the art of mastering all of these and for that you need to know about the followings -
- How to involve in efficient content writing for websites.
- Ways to improve the conversion rate.
- Update your old content with fresh publish.
These three are the most important points that will take your site to the TOP! If you are looking for the same, then you are on the right page.
How to write good content for your website.
Things you will learn –
- 6 points to write better content
- A quick tip on writing style
- Things to avoid
Content is your website’s CROWN!
Sometimes things are not as simple as you see them… And this is so true for website content.
Here is what you see while content writing for websites – A nicely written well formatted publish. Like the one below:
What you see?
And what actually goes behind writing the content – Brainstorming, information, keyword placement, SEO, Google Algorithm…..
What it actually is!
Yes, these are the intricacies that content writers in India like you need to add. However, knowing it all at one go is difficult, so for starters, here are the things that must be up your sleeve.
- It is important to keep the content original
- Placing keywords properly is a must
- Include appropriate titles and subheads
- Hyperlinking for more information
- Avoid grammatical error
- Analyzing competitors’ content
So, let’s start creating better content for your website!
6 points to write better content
1. Originality is the key to success
To ensure efficient content writing for websites, you need to be creative. Google can very well smell the stale essence, so never do it. Here is a simple example:
When you first started writing content for your website, Ezine was the first support, and the articles there used to rank at the top. Do you see the same happening anymore? The answer is NO. Presently, Google has updated its algorithm and recreating articles is now at bay!
So, how will you keep it real?
It’s Simple…The magic wand you need to have by your side is Copyscape to make your content plagiarism free.
2. Know about Keyword placement
So, you still live in the era of 1% keyword density? Then wake up and step into the new world where using the keyword once or twice in content is GOOD ENOUGH. If there are too many keywords, Google will simply slap you down.
3. Headlines must be headstrong
Did you know that more than 82% of the readers first scroll through the headlines and then decide whether they will read further or not? Yes, that leaves you with a very important job of writing precise yet self-explanatory heads and subheads.
How would you know that the headline that you have created is good or not? The simple way to do it is by using Headline Analyzer tool.
4. Tend to offer more
Suppose you are a pro in baking; so, when you write on baking on your site, you tend to use terms which are not known to first-time bakers. So, how will they get to understand the term?
Hyperlink! Add a link to those words which will redirect a reader to a page that explains all about the baking terms. This is also a way of inducing more value and Google will appreciate your effort. This certainly justifies how to write good content for website!
Always remember, more you give, better you will get!
5. It’s all about GOOD – BETTER – BEST!
Google is a Grammer Nazi
2 – 3 mistakes are normal, isn’t it? Actually, No! If you want readers to take you seriously, never ever commit writing errors.
As the Web guru says, “It takes 20 contents to build your reputation and just 2 mistakes to break it.” Sounds harsh, the reality is even worse.
45% of the time, readers will judge you based on the mistakes you have made, and they will leave the site.
The easiest way to eradicate this problem of content writing for websites is by using a tool like Grammarly. It scans through the article and figures out grammatical errors, spellings, punctuation, sentence structure, writing style and enhances vocabulary.
6. Get into your competitor’s head
Gaining victory and remaining indisputable in Google is almost like a war that calls for strategies and tactics. And to win a war, it is important to stay ahead in the competition. Hence, know your competitors well and get into their head!
How will you do it? BuzzSumo is what you will need. This tool is a blessing and keeps a complete tab on the competitor sites. As soon as there is an update on the site, there will be an alarm alerting you!
A quick tip on writing style
The research must go on. This will give a better idea and improve your writing style. Also, with time you will be apter in using the correct words at the correct places while maintaining the flow of information.
Secondly, use short sentences and paragraph.
Short doesn’t mean writing in phrases. It looks mechanical. Rather, to write in a crisp, precise manner without exaggerating unnecessarily for better expression.
**The percentage of sentences containing more than 20 words should exceed more 20% in an article!
Use tangible verbs in the content to give a better feel. For example – Grab the opportunity, Treat your senses with good writing, reserve your seats and start reading, etc. For the conclusion, don’t forget about call-to-action-tone.
When it comes to, “how to write good content for the website”, all these small details matter a lot!
Now STOP, before jumping into writing or moving on! What you read are the green signals of writing, but there are few things to avoid too!
Make it a hit, not a miss!
Things to avoid
This list of NO means NO –
- THIN Content:
Thin isn’t the linchpin!
No, it’s not about the volume or number of pages; rather, it is about the repetitive details in content.
So…How does this work?
Suppose you have a website which is affiliated with an e-commerce site like Amazon. You have written an amazing content about a product that is available on Amazon and reading that people are obliged to click as well as make a purchase.
Your Content is GOOD. However, Google suddenly slipped you down in the ranking index. Why??????
Because in your content, there are specifications regarding the product that is already present in Amazon.
For example, you are writing about Lipsticks in trend, and at the end you mention – XYZ content writing company lipsticks come in a cardboard package, it is 2.5g, available in red, coral, brown, mauve and costs Rs. 500. Again when the reader goes to the site and finds similar content, it makes your content THIN.
Avoid doing this.
- Forceful ranking:
No relation can last long if it's forceful and most importantly if your partner is Google.
But what is this? Suppose you have written an article on Lakme and have compared it with L’oreal; for which you have used both Lakme as well as L’oreal as your keywords. This means, when one will search with either of the keywords, this content will come in the result.
And, Google hates deceptiveness. So, be honest in your relationship.
- Not following the Webmaster
Do you think it is for no reason they call it Webmaster? There are several website content writing guidelines which you must follow. Without knowing the parameters to maintain, you can NOT produce a fruitful content that will rank. You need Webmaster to keep your website going!
Now, sit on your seats for longer and read on.
2. Ways to improve the conversion rate
Are you churning the milk enough to turn it into cream?
a.k.a. is your conversion rate good enough to make your website rank at the top?
Things you will learn here –
- Factors to know for better traffic generating
- Tools that you must use!
Bring in the Green!
If not, get a chance to know ‘how to improve the conversion rate on website’ by 50% in 3 days. Sounds like a dream? It’s time to make it true.
Reduce the bounce and bag more profit!
Factors to know for better traffic generating
The conversion rate is important to turn the readers into your potential client; which means, solving your purpose of creating the website. So, below are the factors that you need for better website traffic!
1. Know where you stand
It is very important for you to know how much your present conversion rate is. CRO – Conversion Rate Optimization, analyses about the traffic and keeps a tab on the progress.
After all, if you are trying something new, it is of equal importance to know if the changes are being fruitful or not.
2. Motivate and Sell
Motivating Content is directly proportional to Conversion Rate. This means, better the content, higher is the conversion rate.
**Make sure the content solves the reader’s purpose
For example Tips before buying a DSLR. If a search goes with this, the reader is expecting practical suggestions based on the amount of money one is willing to invest.
At the end of the content, redirect to your site so that one can buy from there. So, this suffices the reader’s need completely and will turn him into a potential customer too.
According to the survey, this can boost the conversion rate by 304%. Don’t let this opportunity go away. If you are not confident enough, get this job done by content writing company who are proficient in this field.
1. Mobile friendly is a must
Take a look at the importance of making your mobile site friendly with content.
- Only 22% of the total buyers use laptop or computers to browse a product or service.
- 78% uses their phone to browse and buy from their phone.
- Among them on an average 40% of the users buy it from the app.
This gives the clear indication for keeping the website design and its content fit for mobile usage. In case you don’t know whether your site and the content are Google friendly or not, take a Google Mobile-Friendly test.
2. Make a Unique Value Proposition
What is Unique Value Proposition? Something that sets you apart! Basically, this is the offer that you will use as bait. Apart from just giving information and redirecting, spread the word of your special deal.
For example, you have an online boutique, and the traffic on your site just reads the content, but they don’t buy. This indicates that your UVP is not strong. Give a buy 1 get 1 offer or some 20% extra off on shopping over 2000/-.
These attract readers and improve the conversion rate.
3. Guarantee has a value
Your content requires a stamp of guarantee from customers and readers. How will you get that? Reviews, comments, and testimonials! These are like the stamp of approval that readers rely on.
4. Redirect the readers to definite landing pages
Sending readers to certain landing pages is a must. When it comes to Pay Per Click with Google AdWords (mostly), redirecting the reader to an appropriate landing page is your way to success. This effects Conversion rate a lot. Take a quick look:
- 58% of the accounts in AdWords fail to track conversion rate properly
- Only 29% of the AdWords accounts have up-to-date and effective setup
- More than 25% of the account in AdWords have just 0-1% conversion
- Top 10 accounts have a conversion rate of 11%
These data are on a daily basis and to achieve such benefit, it is important to have appropriate content! So, the ultimate way for appropriate conversion is to pair proper content + Website design + Redirecting.
Tools that you must use!
To help you a little more, here are few tools for improving conversion rate!
Be the Mr. Fix It!
Hubspot marketing: This tool pairs its contact database with the dashboard that analyzes the high-level view of the specific content. It means segregating the efforts that are paying off than the ones which are not helping.
Readability Score: With this tool, you can see how SEO friendly is your content and what the ease of reading score is.
Kissmetrics: It shows how each visitor on your site behaves and tracks their page views. Hence, you can have customer feedback without actually getting it from them.
LandBook: Design your landing page on-spot with this amazing tool.
SurveyMonkey: This tool is precisely for those who have started a new website. This tool analyzes few things like customer preference in your site and which type of content you should publish.
When there are tools available, it hardly makes any sense not to use them.
Now, focusing on the pre-existing website and web content, are they doing good enough? Maybe not. With every season, Google is coming up with advanced updates. To cope up with these new advancements, the old texts are not going to do enough.
So, the next thing to learn is about updating old site and content!
3. Update your old content with fresh publish
There is always a difference between stale and fresh content – And no one likes stale that much!
Things you will know here –
- Why you must update your content?
- Which content you should update?
- How should you update your content?
Why you must update your content?
Before everything, first, let’s clear the air – why you need to update your content?
Google and its army of Google Bots or crawlers will scan the article and check whether the content matches the updated Search Engine Optimization or not. After the analysis, the content gets a site ranking.
This index ranking will automatically change when there is nothing new in the content, and other sites are giving better publish. It is more or less a never-ending process. Now, these fresh contents will keep on bringing platters of benefits which include the following –
A. Draw more traffic to the site
Welcome to the Rush Hour
Yes, this is an undeniable charm of ‘new,' it attracts more readers. However, new doesn’t mean re-framing the same information in new words; rather, adding some more value to the old one.
Example: Have you ever noticed how Wikipedia manages to stay on the top of almost every search? This is because of domain authority which comes when Google marks a site as an authoritative source of information.
It happens because Wikipedia keeps on updating the content with new information and assesses as one of the top pages in the Index.
How will you confirm that the new additions are good for drawing more clients? Google Freshness score will help you to save the content from getting stale.
B. More number of content = More number of Keywords
It does not indicate stuffing more keyword in 1 content. When there are different keywords in one content, the chances of higher ranking exalts.
Tip: Never put more keywords than it is required. Rather, make sure to deliver fresh quality content and use the keywords specifically in Meta Tags, Meta Description, etc.
C. Provides more assurance to the customers
If you are updating the content on a daily basis, your customers will be able to notice that all the data are up-to-date. This gives a sense of assurance that your ideas, suggestion, products, and services are worthy to read as they will get to know More!
Also, if you look at the older posts now, they seem to be a little amateur (you are not alone, we all have been there).
D. Keep a tab on the factors that work
Nothing can always be tried and tested, and when it comes to online content publishing, it comes with a series of experiments. Sometimes certain changes will work and sometimes it won’t. You can only know about it by using Google Analytics and keep a tab on the fact how the updates are doing for the site.
It completely suffices the fact why you need to update old contents and add new fresh contents.
*Quick tip: Better you get the initial content from a reputed content writing company as they will generate text abiding by the latest updates of Google Algorithm.
Which content you should update?
Time for you to check on the easy ways to update website content!
Fresh = Happy Google
1. Decide which one deserves an update
Not all old things are meant to carve as new…
Every post on your site cannot be updated, and ones that can must have the following in them –
- Inbound Links – Which post has the most inbound links?
- Traffic – Which posts still get some traffic?
- Social Media – Posts that are shared in social media
- Keywords – Readers are still searching with the same keyword
Check all these criteria and decide whether your post deserves an update or not.
2. Rules to follow
Remember your roots a.k.a. URL. Don’t change the URL or slug because it has a high chance of tagging it as duplicate content. And we all know Google hates duplicate.
Similarly, when you change the title, don’t mess with the keywords, keep it same. This will end in providing an easy search.
Optimize the Meta description, that’s a very integral part of your post.
3. Bid Goodbye to Spams
You already have a lot of negative people around you (J. Bone Burn!); don’t have to show that in your web content too.
Delete all the negative comments and spams too. Now that you know what people don’t like, don’t repeat the same mistake and bring-in more spams.
Too much for you to analyze and handle? The solution is to let professional content writing company handle your account.
How you should update your content?
Cut or Add?
Carve the Content!
Cut the unwanted part! Everyone initially add points in their content which are not very necessary; so, simply cut those portions.
Instead, add more information and value foe an improved quality. Also, this will provide you with an updated content without deleting the old one.
Example: Best accessories with LBD. Suppose that is a write-up of 1500 words, so instead of deleting that content, edit the trends that don’t last any longer and replace them with something fresh.
This is called updating… So, don’t delete but refresh.
Okay, sometimes you just NEED to delete it!
- Services that you no longer offer or it doesn’t exist
- Profiles of ex-people
- Duplicate blogs
You are good to go now! Create website content that will surely impress the one you are following for so long – Google.
Let the relation begin!