In today’s marketing world if you want your business to thrive, quality content is the key to it.
Content creation has never been this easy. As a result the web is already filled with lot of contents. But not every one of them serves true purpose of providing legit and relevant information to the users.
One may wonder what qualifies as quality content. As the term ‘quality’ is subjective and dependent on the topic, niche or the audience. It is based on Google’s evaluation and what a reader perceives from your content.
Creating good content is obligatory for inbound marketing. As it boosts your SEO rankings, gains more traffic and help in generating leads. Therefore, we are trying to emulate how high-quality content is developed.
Check here to find out how.
Focus on creating original content. Google appreciates websites that have good quality original content. These sites get better ranks. Also an original content will engage with the audience more deeply because of its uniqueness. On the other hand, Google penalizes sites that do not produce original content.
Google deployed various algorithms like Google Panda, Hummingbird, Penguin, etc., to check for content quality, originality, spam and relevance. If you can satisfy all these algorithms then Google will rank your site much higher.
Use Apt Presentation:
Presentation matters a lot. How you are presenting a content would reflect accordingly on the readers’ mind. While creating contents you should follow the below points –
- Determine the appropriate ideal word count range for the content. Make sure your content isn’t too short or too long.
- Be grammatically flawless along with zero spelling mistakes.
- Choose a suitable headline. A simple yet catchy headline will grab the reader’s attention very easily.
- Make sure you produce decent formatting, which is easy on eye. This would increase your readability score. With high readability score the chances of your content being read is much higher.
- Use images, info-graphics, and videos to make amiable communication.
- Use quality links and avoid spam links. Incorporation of bad links can have a harsh impact even on good contents.
Add some value:
Most of the content writing services aim to add some value to the reader’s with their content. Even Google also preaches the same. You content must be able to answer a question or solve a problem for the users. The readers should get information quickly either by reading the post or taking a glance at the info-graphics used.
Your content should have a promising start, followed by smooth transition towards the conclusion. In between it should entertain and enlighten the audience. Maybe even pose some thought-provoking questions.
Get Efficient Writers:
For high-quality content creation, the writing expertise of the author is quite decisive. Specifically, in case of academic contents, the degree and academic credentials of the writers are also looked upon.
Not only this but also the author’s past works should be checked. This should be done even for guest authors. Check how their previous works have ranked. If they are ranked high then it is a positive sign.
Know your Speciality:
Every content creator is different and has the ability to excel in different genres. Find out in which segment you are the best. You can do that in time, but if you know that you will struggle with the topic you may allow some extra time to it.
Also, save ideas for future work. Ideas can pop into our head at any time, but you may not need it at that moment itself. Hence, make a note of them and use it later.
Furthermore, develop a feedback process. Enable comments to instigate discussions and respond to them carefully. A feedback process can help to initiate a connection with the audience. Use these feedbacks to enhance your future contents. Along with this, share your contact information, which would build trust, on which Google places a lot of importance too.
Keeping in mind the above analysis, you can surely evaluate your contents and determine their quality. Maybe even appoint a good editing team for the same. Make no mistake, content is still the king and it is very much influential for digital marketing too.
Hope this helps you to develop high-quality content and amend previous contents so that it can serve your readers as well make a good place on the search engines.