Have you ever wondered how all those big conglomerates and multi-national companies keep track of their innumerable data? In today’s day and age, most organisations implement “business intelligence” for this purpose.

Now you must be wondering what that means? How does it work?

Is it of Any Help to the Organisation?

Well, this article contains the answers to all these questions. Follow along to get a clear idea of what business intelligence is and how it works for the betterment of a company.

What is Business Intelligence?

Let’s first get an idea of what it actually means.

In simple terms, business intelligence is defined as several processes utilised to extract data and convert those to provide useful information. This information can be used to build strategies and formulate business tactics that would be fruitful. 

Business intelligence software uses tools to collect raw, past data of a company. These tools then analyse the collected data and produce results. The results come in the form of detailed summaries, bar graphs, pie charts etc., which tell everything about a particular organisation. These results also influence the company’s strategies, inefficiencies, and approach to carry on its business successfully.


Now that you know what business intelligence can do let us look at the importance of the process. Business intelligence holds the following significance for an organisation –

  • Helps in determining the latest trends running in the market & hire professionals content creators to create content on this trend.
  • The tools assist in identifying errors in the business, making it easier for analysts to spot and rectify them.
  • All data are produced in visual formats. This helps in fostering a better understanding of the information.
  • The process also compares current data with past ones. This helps in tracking performance developments.


Making use of business intelligence has several advantages attached to it. Some of them are –

  • It provides an outlook of a particular organisation as a whole.
  • The process helps in improving the productivity of a company by producing visual results and analytics in an instant.
  • It simplifies each and every complicated procedure involved in a business by generating analysed reports, dashboards, and performance charts.
  • The presence of a user-friendly interface makes it even more acceptable to companies and analysers in understanding and implementing strategies.


The essential aspect of using business intelligence is to have a clear vision of the strategies. Determining the business strategy helps in many ways – from surviving in the competitive market to planning the future prospects.

A business intelligence strategy can be referred to as a guide. This guide shows businesses their accomplishments and helps to figure out advantages amidst competition by using data and statistics.

There Exist Two Kinds of Business Intelligence in the World

  • Traditional – This kind produces results by making use of all the inside transactions of a company. Traditional business intelligence is very strict in terms of accuracy and credibility. So, analysts use this method while generating financial reports and cash flows of a company – where accuracy and reliability are a compulsion.
  • Modern – This method is used to determine the ever-changing marketing dynamics. Analysis of these does not require fully correct data but pace. The faster an analyst changes strategies with current trends; the more will a company develop and grow.

Businessintelligence tools have also become more accurate in predictive analysis and user-friendly with the changing times. This has enabled more users to adopt such techniques for their companies.

But, you should also keep a fact in mind. No matter what kind of business intelligence strategies these tools provide, all goes in vain if they are not addressed or implemented properly!

Know the Difference: Business Analytics and Business Intelligence

Business Intelligence

You might have heard about the term “business analytics“. And after reading about this intelligence, you might as well start thinking that both these terms are the same. Here’s where you go wrong!

Business intelligence and business analytics are two very different things, even though they both are equally useful and important for a company.

It is all about the present state of condition of a company. These tools derive information from an organisation’s past data and statistics and help determine where the company stands today.

On the other hand, business analytics provides you with predictive outcomes. By predictive, it means gauging where the company will reach in the near future. Analytics also makes use of the same data but produces future outcomes for a particular organisation. Moreover, business analytics also helps in offering solutions that could help you to yield better results ahead.

Both of these aspects also require a different set of skills, if you want to utilise them to the fullest. Business intelligence, which involves easy-to-use tools, is of use to the manager to see a company’s present state. Whereas business analytics, affecting predictive outcomes, requires professional data-science analysts to successfully decipher and implement the data for a company’s future prospects.

Business Intelligence Tools and Software

Let us now have a look at the tools involved in the this process –

  • Reports: It collects all the company’s past data and analyses them to produce a comprehensive review.
  • Data warehousing: This tool is like a storehouse, where all the data collected by the software is accumulated.
  • Dashboard: A tool that offers a graphical representation of the statistics.
  • Data visualisation: This tool makes use of bar graphs, pie charts, maps etc., to create a visually enticing effect of all the data procured. This is an essential thing, as it makes the data easier to understand.
Business Intelligence
  • Oracle
  • SAS Viya
  • Geckoboard
  • Domo
  • Tableau
  • Sisense
  • Dundas
  • SAP Business Objects

Therefore, business intelligence is a very broad and detailed process. Along with making data collection and analysis easy and fast, it also helps you think of future strategies to develop a business. So proper implementation and execution are also necessary to mark its full potential.