Get Set For Voice Optimized Content in 2022

Now, however, a simple search using the same keywords will fetch weather-specific data, flight diversions, road disruptions and real-time updates on weather conditions. Infographics on weather forecasts will also show up.

Imagine looking up the same details using voice search trends. A speaker might ask their Google Assistant or Siri “How is the weather like in Miami?” While the search results will be the same, the user noticeably uses Longtail keywords, not the short text snippets.

Takeaway: Organisations need to focus more on Longtail keywords and phrases

To stay relevant and up-to-date, organisations will have to shift to natural language, the way most people speak. This indicates a clear shift from the terse and brief typed keywords and may even incorporate entire sentences at times.

Focusing on phrases and Longtail keywords is key to achieving sustained success in voice search SEO trends. The content you create, and upload may sometimes need to be redeveloped from scratch because they might abide by the ‘older’ style of keyword usage.

People speaking to their smart digital assistants do not tend to ramble on; rather, they tend to focus on specifics. To that end, a user might ask Siri: “Find me a good local Italian restaurant.” This is a spontaneous conversation, and the user expects a single, clear answer.

Takeaway: Anticipate conversational tones in search queries

Business owners, regardless of their scale of operations, must ramp up their digital marketing strategy by optimising their websites for specific, but conversational, queries. Sites need to be content-rich but ad-light, especially after the emergence of Fred, Google’s updated search algorithm, which de-ranked more than 300 domains because they had too many ads and too little content, according to analysts.

The fact that Google is said to have nearly 600 algorithm fixes each year, none of which can necessarily be counted as a proper update makes ad-dependence dangerous.

Under such circumstances, you might want to hire a professional content writing agency like Das Writing Services Pvt. Ltd.

Moving on, studies suggest that most voice searches tend to have a localised context. Thus, when a user asks Google, “Find me a good coffee shop in Seattle,” the results will have a lot of topical and local input. People may even be covertly asking where the shop is located, what its working hours are and what types of coffee it offers.

Takeaway: Focus on localised SEO

To do that, you have to identify your website’s target audience and then adjust your SEO audits accordingly. You need to anticipate what the user might ask, and when. For instance, most coffee shops in Seattle close by midnight, and round-the-clock joints are few.

People who ask about coffee shops at midnight may also have a proper dinner on their minds; the search results may be expanded to include restaurants and pubs too.

Finally, ever since the dawn of mankind, people have asked themselves, and often others, how to ‘live in the moment.’ Internet search queries using these keywords are frequent, and the results are surprisingly diverse. But Google has come up with a new and powerful tool, called Micro Moments, which is a broad term that encompasses those moments when we demand immediate information.

According to Google, Micro Moments promise to bridge the gap between traditional search, and mobile-based searches. Real-time relevance is the key to success.

Takeaway: Optimise your website for voiced searches now

Google has consistently reminded webmasters and developers how useful mobile devices are as mediums of communication, and how they are primary sources of information. To retain a north-facing growth trajectory, your website must be immediately optimised for voice searches.

There are now two focus areas: text search and voice search. These two can run simultaneously, but eventually, the shift to voice search SEO trends will overtake the older means, paving the way for IoT to gain a toehold in our daily lives.