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Do Not’s In Your Content Are Making Your Readers Passers By

Have you heard about writing suicides? That’s what most copywriters end up with. Definitely, there’s no doubt about your writing skills but you cannot ignore the usually-unnoticed mistakes that we writers often make, can you?

A friend of mine writes brilliantly engaging contents but poor girl, none stopped by to read. Why was that? Because, the ‘don’ts’ were ‘dos’ in her write-ups that made her loose readers.

Next, then I searched for the possible ‘do nots’ and here’s what I have got.

5 things you should avoid while writing content

  • 1st, A messy headline: 

    The H1 tag of your content, i.e. the headline, is what welcomes your readers. Don’t just write “Wedding decorations Texas ideas” using the keywords or stuff it irrelevant words. Make it more original and engaging. It is important because 80% of readers decide to go through the body after reading headlines.

  • 2nd, Compact layout: 

    Would you read an article with never-ending like sentences and long paragraphs? Perhaps not! So, let’s not expect that from our readers too. Try to keep the layout clean, clear, crisp and properly structure. The reader must not have to struggle to find out his information.

  • 3rd, “Good writing should evoke the sensation in reader’s mind”: 

    Now, you have well-structured your layout, but again, we ourselves don’t like boring contents, do we? Readers love what they can connect with, both emotionally and practically. So, it is important that you first understand what you are writing about. Only then your target group will get attracted.

  • 4th, Keywords, Keywords, Keywords! 

    This is perhaps the biggest blunder writers do. In a rush to meet the SEO criteria, we fill most of our contents with maximum keywords and that is actually keyword stuffing. Google would instead rank down your article. Always maintain a proper keyword density that will go in sync with the whole article.

  • 5th: 

    No, the question arises because in a hurry or sometimes carelessness, good writers mix up or mis-type these homonyms. How to avoid? With adequate proofreading. After you finish writing a content, take enough time to proofread for grammatical and spelling errors. That would help you deliver a quality content.what’s piece and peace? 

If your readers are mere passers-by, consider revising these do nots. Make sure you leave something for them in your content that they would stop by to read what’s in it.

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