‘Pogosticking’… Reminds you of Pogo channel, doesn’t it?
Well, this issue is not as entertaining, but solutions for it are easy enough.
As a starter, let’s delve into the basics.
What is Pogo sticking?
When a reader approaches your website and finds it unsatisfactory, he leaves yours and visits another website for the same search. That website offers him required information, and he, thus, lingers there for a more extended period. This is the pogo stick issue. Our Cyber Holmes aka Google scrutinises this inefficiency from your end and ranks you down.
This issue is measured under ‘bounce rate’ and is the latest talk of SEO town.
As simple the problem seems, solutions to prevent it are equally simple. A few easy steps can help you come back on track and climb the SEO rank ladder.
‘Curing’ the issue of pogo stick in SEO
When your page drops in Google ranking despite your best efforts, it obviously gets frustrating. However, as SEO experts advise, changes that you need to introduce are minimal and easily achievable.
Therefore, following are some ways which will guide you to the process of stopping pogo sticking and increasing the rank of your website-
Knowing your target audience:
You are accidentally stranded in the middle of a secluded area. You type in looking for cab service at that location. The first result shows you services of cab close to your home; second, food services in your neighbourhood: and third, cab services along with approximate costs that could be charged to reach from there to your home.
Which of these will you opt for?
Now, what if your website is one of the other two? Pogo sticking, and hence, lowered Google ranking follows.
Therefore, aim to provide with the perfect informative content that you would have opted for in case you were the client. And by understanding the needs and wants of your target audience, you only channelize your work and make it simple yet effective. So, to avoid the matter of pogo sticking, research well and find out what sort of audience are you looking for your product or service at first. This would also help you to strategize your marketing policies so that they could reach out to the masses.
Practically speaking, the clients skim through the introductory stanza as they look for the original information. So, more concise and crispier introductions are essential. You need to assure your readers that you will be providing them with the best information without consuming much time.
But, that does not mean that the introduction would be a one or two liner! A proper comprehensive introduction is embedded with well-researched facts or data, and written in a simple form. And simple writing means the facts included into it will be understandable to any kind of audience whatsoever, resulting in an increased session time, and ranking of your website in SERPs.
The time required is inversely proportional to the conversion rates.
Mandatory: Bullets and subheads
Ever noticed how you have skimmed through this article in a swift manner? That’s a strategy to avoid pogo sticking in SEO services.
The readers are always looking for easy-to-read yet informative content. To the point addressed, the targeted issues will make them stick longer to your site.
These basic follow-on points will help you avoid the problem and give you a better SEO ranking.
Also, a content categorized by sub-heads, bullets and numbers, is more easy-to-read. It also results in making the audience less bored, which ultimately results in ranking of the website in SERPs.
Lastly, such kind of SEO tactics is very easy once you get the hold of it. But the real challenge lies in understanding and gripping the concepts. As if you don’t get the idea of the technique and how it works, you will see no impact on your website or webpage.