Content marketing, social media promotions, PPC and SEO – these four constitute the golden quadrilateral of digital marketing. After the internet boom, the importance of a digital marketing consultant in India has increased manifold. Why wouldn’t it? As businesses started recognising the utility of online promotions there was no turning back.
So, here is a comprehensive guide to digital marketing and consulting services that can help you navigate through the different processes.
What is a Digital Marketing Consultant?
First of all, let us understand who is a digital marketing consultant. A digital marketing consultant is a professional marketer who helps you curate the right strategy for your business promotion to achieve the desired outcomes. Whether you are trying to popularise your brand or to promote a new product, a reputed digital marketing consultant in India can make you reach your desired audience in the most budget-friendly way possible.
Top 15 Digital Marketing Consultants in India
Hiring an effective digital marketing consultant in India is crucial to kick-start your online marketing journey. We have curated a list of some of the top, most reputed players in the market who have experience across different genres to create efficient marketing campaigns for you. Check out the complete list below.
RankZ is among the leading digital marketing agency in India. Based in Bangalore, India, they offer comprehensive solutions to online marketing services. Renowned for helping companies scale up, RankZ specialises in diagnosing issues in your marketing campaign.
Services: PPC, Website Design, Social Media Marketing
Clients: ICICI Bank, Decathlon, Rentmojo
2. Growth Hackers
Growth Hackers is a professional digital marketing consultant in India. With headquarters in Bangalore, they offer specialised services to increase online traffic and boost client retention for global companies. They offer comprehensive lead-generation campaigns to drive up a digital marketing strategy.
Services: SEO, Lead Generation, Off-Page, WordPress Development
Clients: Universal Robots, RBL Bank, Godrej
3. WAT Consult
WAT Consult is among the leading online advertising companies in India. A part of Dentsu International, their headquarters are in Mumbai. WAT Consult identifies as a hybrid digital agency and has been offering its services since 2007. They specialise in digital brand optimisation for renowned brands all over India.
Services: Social Media Marketing, Digital Marketing, SEO, SEM
Clients: Tata, Godrej, Mahindra, Bajaj
4. Das Writing Services Private Limited
Das Writing Services is a content writing and content marketing company based in Kolkata, India. With 10+ years of market experience, Das Writing Services offers cost-effective content marketing solutions to drive organic and sustainable growth.
Services: SEO Content Writing, Content Marketing, Website Content Optimisation
Clients: Bajaj Finserv, ClearTax, ITC, Turtle
5. Ankit Malik
Ankit Malik is considered one of the most pioneering minds of social media marketing campaigns. He is a familiar face as a digital marketing consultant in India offering guidance in both paid and organic growth strategy. Currently based in the UK, Ankit is a popular blogger and gaming enthusiast.
Services: Digital Marketing, Social Media Campaigns, Website Developer
Clients: HBO India, Yatra, Luftansa
6. iProspect India
iProspect is a global media agency offering digital marketing consultancies in India. A part of the Denstu group, iProspect India provides performance-driven growth solutions. They are known for cutting-edge modern advertisements and social media campaigns that build an effective brand image for each business.
Services: Affiliate Marketing, PPC, Social Media ads
Clients: Fossil, HDFC, KFC, Max Life
Foxymoron is a full-funnel digital marketing agency and consultants in India. With a head office in Mumbai, the company builds future-ready digital marketing brands. It is a part of the Zoo Media Network and was founded in 2008 by Suveer Bajaj, Harshil Karia, Pratik Gupta and Paritosh Ajmera. They have served a variety of industries like media, FMCG, beauty, EdTech etc.
Services: Data Analytics, Media Services, Technology Services
Clients: Nykaa, Pond’s, boAt
Based in Mumbai, Adsyndicate is a communications agency and offers advertising services. They have 25+ years of experience in the marketing industry and offer comprehensive branding and promotion solutions. Adysndicate has a Pan-India footprint and caters to various industries including but not limited to banking, consumer electronics, education, fashion etc.
Services: Digital Advertising, Social Media Marketing, UX & UI Design
Clients: Honda, ICICI Prudential, Karnataka Bank
9. FCB Kinnect
Based out of Mumbai, FCB Kinnect is among the premier digital marketing consultants in India. The company offers various digital marketing services the clients to produce effective leads and generate brand equity in the market. They are known for creative solutions and catchy marketing campaigns.
Services: Creative Strategy, Video Production, Influencer Outreach
Clients: HDFC Bank, Reliance Smart Bazaar, Asianpaints
10. Creative Monkeys
Creative Monkeys are a Kerala based digital marketing consultant and services agency in India. They are a considerably new player in the market but have already created a reputation for their quirky and new-age advertising solutions. They focus on branding, web designs, and other advertising services.
Services: Social Media Marketing, PPC, Video Production, TV Commercials, Logo Design
Clients: Data unavailable
11. Social Beat
Social Beat is a Bengaluru based digital marketing consulting and solutions company. They are known to combine creative and data-driven strategies to deliver ROI driven results. Social Beat specialises in generating a strong online presence for clients while also boosting their brand personality in the market.
Services: Digital Marketing Consultancy, Social Media Marketing, Influencer Marketing
Clients: Flipkart, Jaguar, Bharat Matrimony
12. Resultrix / Performics
Resultrix / Performics is a performance marketing agency that specialises in driving traffic and optimising conversions. They are an end-to-end interactive digital marketing agency with headquarters in Seattle, WA and an office in Mumbai. The company is also known for offering comprehensive tools to build a robust brand identity.
Services: Performance Media, Analytics and Data Science, Commerce Practice
Clients: CRED, Licious, ALT Balaji
Based in Mumbai, Ethinos Digital Marketing is an omni channel marketing company. They are known for offering both b2b and b2c marketing solutions. Ethinos offers cost-effective digital branding and marketing strategies to produce ROI driven results to generate new leads and increase conversion rates.
Services: Performance Marketing, Graphic Designing, Web Development
Clients: Tata Communications, Apollo 24/7, Westside
iQuanti is a US based advertising services and digital marketing company. Their operations in India are supervised from the Bangalore based office. Globally, the company has earned its name working for some of the esteemed clientele helping them grow in the digital landscape.
Services: Digital Marketing Strategy, PPC, Conversion Optimisation, Website Design
Clients: American Express, LG, Citi Bank
15. Sorav Jain
Sorav is among the leading digital marketing consulting pundits in India. He is a professional consultant and trainer for numerous digital marketing professionals in India. Based in Chennai, Sorabh has earned his Master’s in International Marketing Management from Leeds University Business School. He has more than 10 years of experience as an SEO executive.
Services: SMM, SEO, Personal branding
Clients: Bosch India, Ramco Systems, Manyavar
Disclaimer – Information about the marketing consultants is sourced from third-party platforms. The author or Das Writing Services has no claim on the complete accuracy of the information. User discretion is advised.
What are the Types of Digital Marketing?
Digital marketing can be divided into five broad categories of search engine optimization, pay-per-click, content marketing, affiliate marketing, and social media marketing. Each category of digital marketing has its own set of advantages when equipped with the right strategy.
Based on the individual requirements of a business, the marketing strategy must be optimised to generate a positive impact.
How to Find the Best Digital Marketing Strategy for My Business?
But how do you find the best digital marketing consultant in India? There are many factors to consider, such as their experience, portfolio, testimonials, pricing and communication. Here are some tips to help you choose the right one for your business.
1. Define your goals and expectations
Before you start looking for a digital marketing consultant in India, you need to have a clear idea of what you want to achieve and what you expect from them. Set a goal for your online marketing objectives.
Try to answer questions like What are the challenges or problems you are facing? What are the results or outcomes you are looking for? How much are you willing to invest? How do you want to communicate and collaborate with them? Having these questions answered will help you narrow down your search and find a consultant who can meet your needs and expectations.
2. Check their credentials and expertise
The next step is to check the credentials and expertise of the potential consultants. You want to make sure they have the relevant qualifications, certifications and skills to handle your project. Look at their website, LinkedIn profile, resume or portfolio to see their education, training, awards and achievements.
You should also check their area of specialisation and experience. What kind of digital marketing services do they offer? What kind of industries or niches do they work with? How long have they been in the field? What kind of results have they delivered for their previous or current clients?
You can also ask them for references or testimonials from their past or existing customers. This will give you an idea of their reputation, reliability and customer satisfaction.
3. Compare their pricing and value
Another important factor to consider is the pricing and value of the consultants. How much do they charge for their services? Do they have a fixed or flexible rate or do they charge by the hour, by the project or by the results? Do they offer any discounts or guarantees?
You need to compare the pricing and value of different consultants and see which one fits your budget and offers the best return on investment. You don’t want to overpay or underpay for your digital marketing consultant in India and try to get the best quality service for the best price.
4. Assess their communication and rapport
Finally, you need to assess the communication and rapport of the consultants. How easy are they to reach and talk to? How responsive are they to your queries or feedback? Do they understand your goals and expectations? How comfortable are you working with them?
You need to find a digital marketing consultant in India who can communicate effectively and efficiently with you. Find someone who can build a good rapport and trust with you. You want to work with someone who listens to your needs, respects your opinions, shares your vision and values your partnership.
Availing the services of Das Writing Services enables you to get high-quality content with proper keyword research that can highlight your strengths in the market.
Pros & Cons of Digital Marketing
Although digital marketing is now a de facto promotion strategy, it is an umbrella term that is used to cover a wide variety of tools and strategies used to promote a new business in the market. To make an informed choice about your strategy it is needed to weigh in the pros and cons list of digital marketing.
|Pros of Digital Marketing||Cons of Digital Marketing|
|An effective strategy can produce cost-effective results.||May require considerable initial investment in premium tools and applications.|
|Good for mobile-first marketing approach.||Poses accessibility challenges for non-internet users.|
|Quick branding and visible results.||This may invite anti-branding with social media backlash.|
|Quick to generate traffic.||Increase bounce rate with irrelevant traffic.|
|Beneficial to convert existing audiences.||Conversion rates are significantly lower for new users.|
With all these factors in consideration, you can hire the best digital marketing consultant in India who can produce quantifiable results for your business.
Repercussions of Digital Marketing in India
For a country as complex and diverse as India, digital marketing can be a challenging task. Despite the digital revolution, Economic Times reports that only about 52% of Indians have internet access. Further as per a 2021 report by global economy, almost 64% of the Indian population lives in rural areas. Tallying the two statistics gives us a fair view of the penetration rate of digital marketing which is still majorly urban-centric in India. Generating customers from this portion produces significant challenges as there are –
- Lack of trust in the internet
- Lack of social media engagement
- The new-ness of digital marketing
In such a scenario traditional digital marketing like SEO and PPC can potentially drain resources without actually generating effective leads. Not to mention, arguably the most popular social media platform in India Facebook covers a major part of the older population. The rate of suspicion is higher in this demographic and makes them potentially immune to various digital marketing campaigns. That is why; information dissemination through content marketing proves to be a better alternative for implicitly converting people.
Digital Marketing vs. Content Marketing
While content marketing is indeed a part of digital marketing, in recent times it has grown big enough to create a unique niche for itself. Content marketing is useful in driving organic results without paying a fortune for marketing. Since they are also a sustainable method of promotion, it fares better than other traditional marketing strategies. Here are a few differences between the two:
|Digital Marketing||Content Marketing|
|Uses social media tools and SEO to drive traffic and promote brand awareness||Uses targeted keywords and high-value SEO-optimised content to drive organic traffic from SERP to create a loyal audience|
|Quick to deliver visible results||Slow in producing direct results|
|Useful to convert existing audience||Useful to create new audiences on the internet|
|Under Optimisation can cause wastage of resources and drive up website bounce rate||Proper optimisation creates loyal customers, while a lack of strategy generates brand awareness in a wider demography|
|Campaigns are costly and create results only for a certain period of time||Content marketing campaigns are considerably cheaper and continue to drive results year after years|
Impacts of Content Marketing for India
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action by providing useful information, solving problems, and building trust.
Content marketing is not a new concept, but it has gained more popularity and importance in recent years, especially in India. According to a report by Statista, the value of the digital media market in India was estimated to be around 300 billion Indian rupees in 2022, and it is expected to grow to 465 billion rupees by 2024. This shows the huge potential and demand for digital content in the country.
But why is content marketing so effective and beneficial for businesses in India? Here are some of the reasons:
1. Increases Online Visibility
To stand out from the crowd, you need to create content that is relevant, engaging, and optimized for search engines and social platforms. They also help you your unique identity in the market which proves useful to attract people across diverse demography.
Content marketing can help you achieve this by producing high-quality content that answers your audience’s questions, addresses their pain points, and showcases your expertise. By doing so, you can increase your organic traffic, improve your ranking on search engine results pages (SERPs), and boost your social media presence.
2. Generates More Leads
One of the main goals behind hiring a digital marketing consultant in India is to convert your audience into customers. Content marketing can help you achieve this by creating content that educates your audience about your products or services. It demonstrates your value proposition and guides them through the buyer’s journey.
Content marketing can also help you generate more leads by offering incentives such as lead magnets, free trials, discounts, or coupons in exchange for your audience’s contact information. This way, you can build your email list, nurture your leads with personalized messages, and move them closer to a purchase decision.
3. Builds Authority
Another benefit of content marketing is that it can help you establish yourself as an authority and a thought leader in your industry. By creating content that showcases your expertise, insights, opinions, and solutions, you can demonstrate your credibility and reputation to your audience.
Content marketing can also help you build authority by collaborating with other experts, influencers, or media outlets in your niche. By featuring them in your content or getting featured in theirs, you can expand your reach, increase your exposure, and enhance your trustworthiness.
4. Enhances Customer Engagement
Content marketing is not only about attracting new customers but also about retaining existing ones. Content marketing can help you achieve this by creating content that engages your customers on an emotional level, builds a relationship with them, and encourages them to take action.
Content marketing can also help you enhance customer engagement by creating interactive content such as polls, quizzes, games, contests, or live chats that invite your customers to participate, share their opinions or feedback, or ask questions. This way, you can increase your customer satisfaction, loyalty, advocacy, and retention.
5. Improves Business Performance
Ultimately, content marketing can help you improve your business performance by driving more sales, revenue, and growth. Content marketing can help you achieve this by creating content that persuades your audience to buy your products or services, upsells or cross-sells your offerings, or increases your customer lifetime value.
Content marketing can also help you improve your business performance by measuring and analyzing your content’s effectiveness, impact, and return on investment (ROI). By using tools such as Google Analytics, Semrush, or HubSpot, you can track and evaluate various metrics such as traffic, leads, conversions, sales, revenue, cost, and profit. This way, you can optimize your content marketing strategy, tactics, and budget to achieve your business goals.
All these approaches make content marketing especially suitable as a digital marketing service in India. High-value content can combat the general mistrust and suspicion of online stores and service providers. Finally, they guide the buyer through the buying process and communicate transparency in the market. Below attached is a video on content marketing that will make the process easier for you to understand.
Pros and Cons of Content Marketing
The services of a content marketing agency are a part of digital marketing services. However, focusing only on content can be the best strategy when you want your growth to be slow and steady. For new businesses, content can instil the trust factor in the public mind and help drive effective results. Here are some of the pros and cons of content marketing.
|Pros of Content Marketing||Cons of Content Marketing|
|Requires minimum resources||Market penetration is slower|
|Helps builds trust in the market||Only useful for a moderately educated audience|
|Fights with competition to build a unique brand||This may drive less noticeable results in the initial stage|
|Reaches target group with specialised keywords||Requires expert skills and experience in market demand and preferences|
|Creates loyal customers||Direct conversion rates are lower|
If you want to the difference between content marketing ad digital marketing in detail, we have curated a blog separately for you. So you can click here and read that if required.
Finding the best digital marketing consultant in India can be a challenging task, but it can also be rewarding if you follow these tips. By defining your goals and expectations, checking their credentials and expertise, comparing their pricing and value and assessing their communication and rapport, you can find a consultant who can help you achieve your online marketing goals.
Frequently Asked Questions
1. Why is digital marketing important for branding?
Digital marketing is important to ensure better outreach of a company. With helpful content and a proper marketing strategy, it communicates the expertise and authority of a company in the domain and fosters a positive brand identity among the audience.
2. What is the process of managing brand reputation with digital marketing?
You can use digital marketing to push positive information about your company to establish a positive reputation. Even when met with harsh criticism or negative feedback, the key is to be consistent in addressing in a way that communicates your dignity and professionalism.
3. Is content marketing the same as digital marketing?
Content marketing is a subsidiary part of digital marketing. While digital marketing consists of multiple tools, content marketing, as the name suggests, primarily uses content to inform and engage the audience.
4. What kind of ROI can I expect?
The objectives of your marketing goals determine the kind of return you can get. The choice of marketing tools can also impact the returns. While PPC and social media ad campaigns can produce immediate results, they drive costs and offer lesser ROI. Conversely, content marketing and organic keyword targeting may require advanced skills and strategic timings – they can produce sustainable results with organic lead generation and higher website traffic.
5. How do digital marketing consultants in India track the success of a marketing campaign?
When you hire a reputed digital marketing consultant, you are certain to receive periodic reports on the efficacy of the marketing campaign. They use advanced tools like Analytics and Lighthouse from Google that adequately track the performance of your website.
Ritish Dutta is a seasoned Content Developer with over 7 years of experience in the industry. Currently, at Das Writing Services, he writes SEO-optimized content that caters to our diverse clientele. Ritish utilizes his critical insights and experience to talk about digital marketing, SEO content writing, content strategy, and AI.