In the ever-evolving landscape of digital marketing, content marketing is a pivotal strategy for brands seeking to engage and retain their audiences. In Australia, a diverse range of content marketing agencies are at the forefront of this movement, offering innovative solutions tailored to the unique needs of businesses across various sectors. 

As we delve into the world of content marketing agencies in Australia, we will explore the top players in the industry, examining their unique approaches, success stories, and how they can elevate your brand’s presence in a competitive marketplace.

List of 17 Best Content Marketing Companies for Australian Businesses 

Here is a list of the 17 best content marketing services in Australia:

1. Brafton

Since 2010, Brafton has been empowering businesses to reach their marketing goals. Their diverse offerings include everything from blog writing and graphic design to consulting and ROI analysis designed to enhance your brand visibility and attract new customers.

Brafton has an impressive Clutch rating of 4.8. It has earned the trust of numerous companies in crafting impactful content that drives results. They have over 15 years of experience in the dynamic marketing landscape, equipping them with the knowledge of effective strategies and their execution.

Industries Served: Tourism, Videography, Web Conferencing, Education, Sales Performance Management, Audio Industry

Average Hourly Rate: $150 – $199 / hr

Phone Number: +61 2 8973 1908

Email ID: info@brafton.com

Address: 5 Martin Place Sydney, NSW 2000

Notable Clients: Preply, Routledge, Lasko, AIG

2. Tug Agency

CEO Nick Beck founded Tug Agency in the London basement of Vice Media in 2006. Nick gained invaluable insights during his time at Ogilvy Interactive, where he witnessed the burgeoning opportunities in pay-per-click (PPC) advertising. One of their notable successes was their work with Australia Post. Getting visibility was a challenge for the Australia Post.

Since Australia Post focuses on community work, Tug decided to highlight it. Tug Agency’s efforts led to an 86% increase in organic visibility and a 143% increase in organic traffic. 

Industries Served: Milk Delivery, Ride-Sharing, Fashion, Software Industry, Music Instrument, Postal Service

Average Hourly Rate: $25 – $49 / hr

Phone Number: +61 (0)2 9197 0899

Email ID: hellosydney@tugagency.com

Address: Suite 9, 50 Reservoir Street, Surry Hills, NSW, 2010

Notable Clients: Zipcar, WWF, Swiss Re, IKEA

3. M&C Saatchi AUNZ

M&C Saatchi Group is a global creative solutions firm and its Australian branch is one of the top content marketing agencies in Australia. It uses data and technology to assist clients in navigating, creating, and leading impactful change. 

The organization is divided into five primary sectors: Experience & Innovation, Connected Creativity, Global & Social Issues,  Passion Marketing, Brand, Experience & Innovation, and Performance Media.

With its headquarters in London, M&C Saatchi operates in 23 countries, maintaining a significant presence in Australia, Asia, the UK, Europe, Africa and the Middle East.

Industries Served: E-Commerce, Pension Industry, Environment, Liquor, Animal Welfare, Energy

Average Hourly Rate: $150 – $199 / hr

Phone Number: +61 (0)2 9 019 6000 (Sydney office)

Email ID: amanda.quested@mcsaatchi.com.au

Address: 99 Macquarie Street, Sydney NSW 2000 (Sydney office); Forum, Level 2/65 Dover Street, Cremorne, VIC 3121 (Melbourne office)

Notable Clients: Australian Red Cross Lifeblood, Woolworths, BWS, SXSW, RSPCA NSW

Daniel Law is the founder and CEO of Red Search. Red Search is one of the highly regarded content marketing agencies in Australia with a specialization in SEO. Their services include link building, on-page optimisation, technical SEO auditing, local SEO, and content development, recovery from Google penalty, and WordPress SEO migrations.

One of their success stories came with Eyecare Plus. Red Search’s SEO solutions led to a 21% increase in organic traffic, a 41% increase in impressions and up to a 79% increase in clicks for targetted keywords.

Industries Served: Tree Cutting, Child Safety and Family Care, Coffee, Jewellery, Rubbish Removal, Residential House Cleaning

Average Hourly Rate: $150 – $199 / hr

Phone Number: 1300 101 712 (Office); 0431 588 907 (Mobile)

Email ID: info@redsearch.com.au

Address: Suite 5, Level 1, 22 George Street, North Strathfield NSW 2137

Notable Clients: Mortgage Pros, Trees Down Under, Barnardos Australia, Grinders Coffee

5. Devotion

Devotion is one of the content marketing agencies in Australia which prioritizes an AI-driven approach that enhances efficiency, speed, and data-informed outcomes. By leveraging AI for the more demanding tasks, they dedicate efforts to aspects such as creativity, strategy, and storytelling.

From the outset, they evaluate a business’ primary revenue sources and chart a course for sustained digital success. They outline a tailored plan and execute strategies for every phase of a customer’s journey. Devotion’s marketing strategies cover SEO, Conversion Rate Optimisation (CRO), online advertising, content marketing, and email marketing.

Industries Served: At-Home Storage Solutions, Infrastructure, Health, Regulatory Compliance Solution

Average Hourly Rate: $150 – $199 / hr

Phone Number: +61 2 9356 7900

Email ID: hello@devotion.com.au

Address: Level 1, 168 Oxford Street, Paddington NSW 2021

Notable Clients: Inabox Storage Solutions, Abergledie, RMBL, Prezzee, ComplySci.

6. Searcht

Searcht is a search marketing agency dedicated to enhancing online visibility and revenue for brands. Their mission extends beyond simply improving rankings and clicks; they aim to help clients capture a larger market share. 

Searcht specializes in increasing organic marketing through various SEO strategies, including local SEO, technical SEO, digital PR, and content strategy. They emphasize understanding the client’s target audience and business goals as a starting point. 

It focuses on optimizing Google Ads campaigns to maximize lead generation while ensuring transparent reporting and flexible payment options.

Industries Served: Beauty Industry,  Workplace Management, Jewellery, Solar Distribution

Average Hourly Rate: $100 – $149 / hr

Phone Number: (07) 3041 3297

Email ID: info@searcht.au

Address: Ground Floor, 477 Boundary Street, Spring Hill, Queensland 4000

Notable Clients: Super & Super Lawyers, Demi International, Powerark Solar, SkinKandy

7. Das Writing Services

Subhodip Das founded Das Writing Services (DWS) in 2012 while pursuing his engineering degree in Kolkata. It is one of Australia’s top marketing companies. It has served renowned clients such as Bajaj Finserv, Hindustan Times, Wint Wealth, and Digit in India. 

One of their exceptional success stories is their collaboration with Acko. DWS started working with Acko in September 2023. After 1 year, about 70% of the content ranked in the top 10 of the Google SERP. Similarly, featured snippets rose from about 30,000 to around 0.1 million.

Industries Served: Finance, Travel, Fashion, Media, Education

Average Hourly Rate: $100 / hr

Phone Number: +91 70031 88837

Email ID: business@daswritingservices.com

Address: 803A, Tower 1, 8th Floor, PS Srijan Corporate Park, Sector V, Salt Lake City, Kolkata

Notable Clients: Acko, ClearTax, INDmoney, Groww, Auto Garage

8. Web Refresh

Web Refresh is a specialized SEO agency with over a decade of experience, emphasizing a commitment to delivering brilliant results. The agency prides itself on employing only senior SEO specialists, each with more than 5 years of experience, ensuring high-quality service without reliance on junior staff.

As one of the leading content marketing agencies in Australia, Web Refresh is proudly Australian-owned and operated. It provides clients with clear reports detailing the progress and effectiveness of their SEO efforts. Its SEO services include e-commerce SEO, international SEO, digital PR, and local SEO.

Industries Served: Dog Food, Lifestyle, Haircare, Real Estate, Mining, Home Improvement

Average Hourly Rate: $150 – $199 / hr

Phone Number: +61 2 8007 4771

Email ID: Can be messaged via their Contact Us page

Address: 6/9 Foamcrest Ave, Newport NSW 2106

Notable Clients: Eureka Pet, Sunday Supply, One Fine Day, Peninsula Homes, Stack Panel

9. Sydney Digital Marketing Agency

Simon Gould founded the Sydney Digital Marketing Agency in 2012.  Their key services are Search Engine Marketing (SEM), Social Media Marketing (SMM), CRM solutions, and SEO. As one of the best content marketing agencies in Australia, they look beyond short-term goals and focus on the long-term game.

Sydney Digital Marketing Agency claims that it can convert $1 of marketing spend into $5, $10, $20 or more in revenue. Their team of certified Google Ad specialists possesses extensive knowledge and experience in enhancing advertising campaigns using actual performance data. 

Industries Served: Fitness, Law Firms, Healthcare Design and Construction, Parenting, Mental Health Retreat

Average Hourly Rate: $150 – $199 / hr

Phone Number: 1300 053 237

Email ID: Can be messaged via their Contact Us page

Address: 388 George St, Sydney NSW 2000; 22/11-13 Pearl St, Kingscliff NSW 2487

Notable Clients: Vast Fitness, Stacks Goudkamp, Perfect Practice, Nulon Australia, GAIA Coaching

10. Emote Digital

Emote Digital is one of the leading content marketing agencies in Australia. It offers a range of digital agency services tailored for startups, small and medium-sized businesses, large corporations, and international brands across various industries in Australia and beyond. They emphasize long-term support for both B2B and B2C clients.

Client testimonials highlight the agency’s effectiveness in enhancing audience engagement and expanding brand visibility through social advertising, achieving impressive returns on ad spend (ROAS). Emote Digital is praised for its affordability, excellent communication and commitment to client success.

Industries Served: Automotive, Bakery, Homeware, Sleep, Rolling Solutions, Education

Average Hourly Rate: $150 – $199 / hr

Phone Number: (03) 9855 2304

Email ID: hello@emotedigital.com.au

Address: Suite 6, 13-25 Church St, Hawthorn, Melbourne VIC 3122

Notable Clients: Suzuki Motorcycles, Bakers Delight, salt&pepper, SleepWise, Northern RV Services

11. 10 Feet Tall

10 Feet Tall is a well-regarded creative advertising agency based in Melbourne. As one of the leading content marketing agencies in Australia, it is known for its expertise in marketing, branding, and advertising. The agency takes pride in its independence and integrated approach, focusing on creating impactful work that emotionally connects with audiences. 

Understanding human behaviour is central to their methodology. 10 Feet Tall believes that exceptional marketing arises from a combination of creativity, research, and emotional connection, enabling brands to differentiate themselves in competitive landscapes. 

Industries Served: Wall Painting, Bedding Industry, Footwear, Water Heating, Dairy Industry

Average Hourly Rate: $100 – $149 / hr

Phone Number: (03) 9421 3355

Email ID: Can be messaged via their Contact Us page

Address: Level 7, 11 Wilson Street, South Yarra, VIC, 3141Suite 6, 13-25 Church St, Hawthorn, Melbourne VIC 3122

Notable Clients: Rossi Boots, ABSC, Rinnai, Paintback, Dairy Australia

12. Soup Agency

Soup Agency is a results-oriented and growth-driven content marketing agency in Australia. Their team offers comprehensive digital marketing and advertising services designed to enhance online visibility, increase revenue, and elevate customer engagement.

Soup Agency’s approach begins with a thorough assessment of your existing marketing efforts. Their recommendations are customised to align with your target audience, budget, and objectives. Together, they’ll develop a personalized plan, complete with regular evaluations to ensure you receive the support you need at every stage of your journey.

Industries Served: Beverages, Education, UX/UI Design, Haircare, Logistics

Average Hourly Rate: $50 – $99 / hr

Phone Number: (02) 5943-7597

Email ID: admin@soupagency.com.au

Address: 3/127 York Street, Sydney, NSW, 2000; 76/84 Brunswick St, Fortitude Valley QLD 4006; 161 Collins St, Melbourne VIC 3000

Notable Clients: Mosman Preparatory School, PUMP Haircare, Fulfilment Australia, Melotti Media, KE Financial Services

13. BlindSeer

BlindSeer is one of the leading content marketing agencies in Australia. They prioritize technical SEO, content creation, authority building, and advertising initiatives.

Its plans are driven by data derived from both first-party tools like analytics and Google Ads, as well as third-party resources such as Semrush and Ahrefs. This data-informed approach allows them to figure out growth opportunities for brands.

They utilize a systematic optimization process known as ASERR which stands for Analysis, Strategy, Execution, Review, and Repeat. This method ensures that clients achieve their goals effectively and efficiently.

Industries Served: Plumbing, Waterproofing, Fashion

Average Hourly Rate: Contact them for pricing details 

Phone Number: (02) 9886 0958

Email ID: info@blindseer.com.au

Address: 5/4 Columbia Ct, Baulkham Hills, New South Wales 2153, AU

Notable Clients: GSM Plumbing, Projex

14. EngineRoom

EngineRoom collaborates with reliable third-party providers to develop and execute marketing strategies. Its technology partners include Wildjar, Podium, and Zapier, while its solutions partners include Dashboards via API and Liston Newton.

It is one of the popular content marketing agencies in Australia and its services include Google advertising, marketing automation, social advertising, website development, display advertising, CRO, SEO, and social proofing. EngineRoom gives advice and services to help companies find and connect with the right customers so they can get bigger and reach more people.

Industries Served: Skin Care and Cosmetic, Racing, Vehicle Dealer

Average Hourly Rate: $150 – $199 / hr

Phone Number: 03 8374 7696

Email ID: Can be messaged via their Contact Us page

Address: Level 2/627 Chapel St, South Yarra VIC 3141

Notable Clients: Victorian Dermal Group, Ace Karts, 1800 Salvage

15. JBE Digital

JBE Digital is among the content marketing agencies in Australia and its services include PPC, SEO, social media marketing, web design, email marketing, and content marketing.

Under PPC, they specialise in Google Remarketing, YouTube Ads, Google Shopping, and native advertising. Their SEO services span e-commerce, international, and local SEO.  Within social media advertising, they concentrate on Facebook, LinkedIn, and Instagram. For email marketing, JBE Digital uses Hubspot Automation. 

They specialize in creating e-commerce websites using platforms like WooCommerce, Shopify, and Magento to significantly enhance your sales performance.

Industries Served: Broadband and Mobile Service, Clothing, Aviation, Law, Air Conditioning

Average Hourly Rate: Contact them for pricing details 

Phone Number: (03) 9132 5004

Email ID: info@jbedigital.com.au

Address: 384 Keilor Rd, Niddrie VIC 3042

Notable Clients: Coldflow Heating & Cooling, MyRepublic, Body Beyond Birth, Danaher Moulton

16. Luminary

Luminary searches for the problems which are challenging a particular client. It leads to evidence-based recommendations such as researching the customers, rethinking SEO strategy, and technical audit of the website.

Once the problems have been identified, experts start working on the problems faced by the clients. It can include work on facets such as the development of the client’s web app and cloud infrastructure. The technology, UX, design, and strategy teams of Luminary work together to grow the digital assets of the client.

Industries Served: Education, Tourism, Health, Manufacturing, Financial Services

Average Hourly Rate: $100 – $149 / hr

Phone Number: 1300 554 891

Email ID: hi@luminary.com

Address: Customs House, 3rd Floor, 31 Alfred St Sydney NSW 2000; Georges Building, Level 1, 195 Little Collins St, Melbourne VIC 3000; Anzac Square; Level 4, 200 Adelaide St, Brisbane City, QLD 4000

Notable Clients: Nintendo, Pearson, Melbourne Airport, Mercedez Benz, Adobe

17. Jaywing

Jaywing is one of the leading content marketing agencies in Australia. Its offerings include SEO, CRO, brand strategy, data science and analytics, and CRM services.

Their success story with Princess Polly is notable. Princess Polly is a fashion brand which launched in Australia in 2010. They hired Jaywing to look after their international SEO.

Jaywing’s SEO strategy led to a 38% increase in transactions and a 58% increase in revenue. Princess Polly said that Jaywing’s experience with Shopify and expertise in data-driven decision-making were the key reasons they hired it.

Industries Served: Fitness, Fashion, Financial Services, Food, Automotive

Average Hourly Rate: Contact them for pricing details 

Phone Number: 02 8084 2214

Email ID: hello@jaywing.com.au

Address: 4/36 Hickson Road, Millers Point, Sydney, 2000; 1/137 Flinders Lane, Melbourne, Victoria, 3000

Notable Clients: Anytime Fitness, Athena Home Loans, Boardriders, Mazda, Domino’s

Australia’s content marketing agencies are distinguished by their ability to blend creativity with data-driven insights. They understand the nuances of the local market, allowing them to craft narratives that resonate with Australian consumers. From storytelling that captivates to SEO strategies that enhance visibility, these agencies play a crucial role in helping brands establish meaningful connections with their customers. Understanding the content marketing agencies in Australia is essential for navigating today’s digital terrain. This is true irrespective of whether you are a startup or an established business.

Disclaimer: Service rates are fetched from third party aggregators. The author or Das Writing Services have not verified the data and do not claim any responsibilities regarding the authenticity of the same.

Frequently Asked Questions

1. Which are the important content marketing agencies in Australia?

Important content marketing services in Australia include JBE Digital, Luminary, EngineRoom, and Devotion.

2. Why should I hire a content marketing agency?

A content marketing agency in Australia can design and implement strategies which draw traffic to your website and build your brand’s visibility. Ultimately, this can translate into greater revenue. 

3. How do I choose the right content marketing services in Australia?

Some of the factors you must consider before hiring an agency are its work experience, portfolio, case studies, and client testimonials.

4. How much do content marketing agencies in Australia charge?

Costs can vary widely based on the agency’s reputation, the services required, and the scope of your project.