In the ever-increasing competition, you need to be smart to be at the top. While the National level business targets the whole nation. Local SEO strategy helps the small businesses to rank better in their area-specific searches. This strategy will help your business get more traffic from your concerned area specifically. The question is how to improve this?
Before discussing these 10 tips in details. Here is a quick overview of how they will help you improve your Local SEO.
1. Optimise Your Content
Your Meta title, Meta description, title tags, header, URL and most importantly, the body, everything should be meticulously optimised according to your targeted location. Search engine optimisation is not easy, hence spend as much time as you can to optimisation.
2. Get Your Business Listed in Google My Business
This will not only make your business more credible to Google but will also make it easy to search. Your business will show up when searching for something related in “Google Maps”.
Make sure to link all the social media and your website to it. Verify every contact detail and fill every section carefully.
3. Use Local Keywords
Local keywords will tell Google that it is more relevant for the locals. It is a simple equation, and it works wonders in internet marketing. Research the local keywords and use them in your local SEO strategy.
4. Get Registered in Online Directories & Citations
These registrations increase your credibility. On the other hand, the location maps improve your searchability. This is like the basics of “How to do Local SEO”
5. Keep Your Information Consistent
Make sure all your contact details and business information are consistent across the platforms. It is a vital aspect of search marketing techniques. If there are irregularities between the data, Google might just stop showing any of them. Your local SEO strategy may backfire if not done carefully.
6. Website Optimisation for Mobile
Make sure your website is optimised for mobile as most people will search for local businesses via their phone. The more precise the better as local searches are mostly done for saving time.
7. Optimise Your Content for Voice Search
With the increasing popularity of AI assistants, the trend of voice search is taking over the internet. It is better to prepare your content future-proof and optimise it for voice search. Most voice searches are long-tail keyword, so put more of them in your content.
8. Get Positive Reviews from Your Customers
Local SEO strategy is all about the local influx of traffic in your business. The audience tends to be more inclined towards products or services that have several and recent reviews. You can directly ask for feedback from your customers or just put up a review section on your website.
9. Create a Strong Social Media Presence
This is the era of influencers and reviewers. Almost everyone is on some of the other social media platforms if not all. Make sure your audience come across you no matter in which platform they are. Create your own Instagram, Facebook and Linkedin pages. These pages will provide you with organic traffic, and they are also high quality backlinks.
10. Write Content about Local News & Stories
Try to make every aspect of your marketing strategy as relatable as possible. The more you focus on the local news and stories, the more it becomes an organic search result for your targeted location.
The foundation of your local SEO strategy should be proving to Google that you indeed have a website that caters to the locals of that place. As well as establishing your credibility to your consumers.