Product descriptions content writing is a necessity across the industries. Whether its business-to-business (B2B) ventures or consumer facing eCommerce companies, product descriptions are essential for compliance as well as to inform potential customers.
Besides, creating relevant and original product descriptions helps you communicate that you are a trustable website in the industry. Research shows that helpful product descriptions can engage users for up to 2x longer and has an overall positive impact on the website conversion rate as well.
Want to create compelling eCommerce product descriptions for your brand? Get professional help today!
Or if you prefer DIY, read this blog to get inspired by the the product description writing examples from some real-world companies.
What is Product Description?
Product descriptions are typically short copies or content created for the buyer to inform them about the details of a product and why it is worth purchasing.
Before making an online purchase, people often try to find more about it. Since one cannot physically interact with the product on an eCommerce site, product descriptions fill the gap allowing the buyer to know about its attributes. For instance, fabric and fitting is described in the product image below.
However, a good end-consumer facing product description does more than just inform. It creates an experience around the product and as a whole the brand itself pursuing the audience to take an action.
Real World Examples of Product Description Writing
According to ConvertCart, 87% of customers lose their purchasing intent if they consider a product description to be insufficient. Getting it right can have a direct impact on conversion.
Take inspiration from the real-world product description writing examples below and make your own:
1. Walmart
Being one of the leading eCommerce brands in the world, Walmart optimizes its product titles in such a way that a customer can scan for the USPs of the product.
An intuitive UI along with good UX creates helps to scan for details and concise product title that helps customers understand about the product.
The American eCommerce brand typically keeps its product titles in a range between 50–75 characters. This makes its title visible to the entire screen of customers’ devices.
2. Amazon
One of the reasons behind Amazon’s popularity across the globe is the explanation of its products. The product description writing examples on the Amazon website tell us that your customer should feel that buying an Amazon product can address their pain points.
This example from the Amazon website shows how it has been mentioned that the earbuds can offer up to 75 minutes of playtime with just 5 minutes of charging.
This creates a sense of relief among customers who are looking for earbuds that have a longer playtime.
3. Alibaba
Alibaba also utilized one of the best product description writing examples that shows how important it is to add features. You can get information regarding a product only when you see its features.
The above product features of the bicycle highlight all of its technical aspects, like the braking system, gears, wheel size, and others. These can improve a customer’s life or solve their problems in some way.
In addition to that, Alibaba has also used high-quality images to help customers get a better understanding of the bicycle’s features.
4. The Home Depot
The content marketing team of the leading US eCommerce brand, The Home Depot, creates attractive images and descriptions for their products.
In the above example, the product description of a refrigerator is written in such a way that it makes customers see the layout. This product description also contains clear images of the refrigerator from each side.
The images with the bullet pointers also help the customers to scan the information about the dimensions.
5. Myntra
The product description writing examples by Myntra show that customer reviews with images are an effective way to boost conversion.
You can see in the above image that the eCommerce brand has posted the comment and the screenshot provided by their customer regarding a pair of school shoes.
If you are a customer and are up for buying a new pair of shoes from an online store, you should look for advice from trusted sources. Myntra played the marketing game so that customers can rely on their products while staying on the page.
6. Blume
Skincare eCommerce brand Blume has put a lot of emphasis on writing broad paragraphs to describe its products.
The above example shows that the brand has used a catchy header and long paragraphs to describe the benefits of each ingredient used in its Superbalm Tripeptide.
Readers can get more information regarding the product by reading the text more briefly.
This approach provides information for customers who are very conscious of the impact of ingredients. Blume has directed its professional writer to write for this specific category of customers.
7. Amazon Fresh
The product description writing examples of the food eCommerce brand Amazon Fresh appeal to customers who love to buy online groceries.
Since they seek new experiences of buying groceries, Amazon Fresh prioritizes using product description that combines unique flavors.
From the above example, the mention of a “true essence of Kerala” creates a sense of exclusivity among customers with regional preferences.
Also, you can see the brand has symbolized that the product is for vegetarians. This can be a total win for customers with personal food preferences.
8. 8Greens
8Greens’ green gummies product description highlighting phrases like ‘gut health and metabolism’ and ‘delicious tangerine powder’ signifies it as a health and wellness food product.
The main purpose of using these phrases is to highlight the product for good gut health and delicious food.
You can see how well each sentence is written to show the clear benefits of the product. It also highlighted how effectively it can enhance customers’ health.
The disclaimer, ‘these statements have not been evaluated by the Food and Drug Administration,’ also indicates that customers should use it in their understanding of the impact of the product.
9. Meesho
Indian fashion eCommerce brand Meesho has demonstrated another product description writing example. It has highlighted the importance of using a product size chart.
Think about what you see before buying fashion apparel. After choosing the design and judging the price, you see how it fits your size.
These sizing charts provide customers with a better understanding of selecting the right size before placing the order. In this way, it helps Meesho not deal with returns due to “wrong size” problems. The customers can also enjoy their new clothing purchase right away.
10. Pawsindia
The snazzy example of product description by the online pet products brand Pawsindia includes short copies to describe the unique value of products.
The above description in the image “supports healthy skin and coat, joint health, heart health” provides an overview of their products’ benefits for dogs with sensitive skin and heart.
Using the phrase “added benefits for anxiety and depression” also highlights its impact on the pets’ mental health.
11. Beardbrand
When you are writing eye-catching product descriptions to sell your products, you must avoid generic phrases. Personal care eCommerce company Beardbrand has demonstrated a great example of this.
Instead of using generic phrases about the product, it explains why its utility soap bar must be purchased. In this product description, Beardbrand has explicitly highlighted the use of charcoal and other ingredients like shea butter and mango butter on the skin.
12. Patagonia
The leading clothing eCommerce brand has also demonstrated some useful product description writing examples. Look at the above example. The clothing brand has utilized a minimalistic approach to describe its rain jackets and rain gear.
Patagonia has highlighted all of its rain jacket categories with informative descriptions. With proper and different product descriptions, it has promoted its Torrentshell 3L, Granite Crest, M10, and Boulder Fork rain gear.
This helps customers identify which category will be most beneficial for them.
Know More: How to Create Engaging Content in 2025
Tips to Follow While Writing Attractive Product Descriptions
To write an effective eCommerce product description for your brand, you must hire a team capable of providing eCommerce writing services.
In addition to witnessing the above product description writing examples, you can also follow these tips to improve your product description writing:
1. Prioritize Storytelling
Every customer is fond of hearing stories, especially those that genuinely relate to them.
Since storytelling makes us human, it can be used as a powerful marketing tool to describe your products.
This sample product description by eCommerce brand Caprese has taken a storytelling approach to attract its customers by making it relatable.
It has been mentioned how effortlessly women can use this bag that combines functionality and style.
Attractive product description writing examples show you that you do not have to be an experienced storyteller. Anybody can do it if they understand the buyers’ pain points and needs.
2. Add Humor
You can see that humor is a common element in some product description writing examples. You may definitely use it when needed.
Adding humor is one of the creative ways to promote the benefits of your products. Chubbies has been one of the brands that writes playful product descriptions with humor.
The above example shows how sarcastically the brand has explained the features of its swimming shorts.
Therefore, you can definitely implement humor if your brand communication style allows for it. It can also release the stress of buying products.
3. Utilize Sensory Words
Leveraging sensory words to describe your products is also a crucial technique to drive customers’ emotions.
Vibrant, smooth, glossy, rustling…
These are some of the sensory words that raise the emotion of customers and engage their brains with your products. To make use of sensory words in your product descriptions, describing the feeling, taste, or looks of your product is the simplest way.
Choosing these words in your product descriptions makes customers feel your product.
4. Highlight Your Brand’s Personality
Creative writing improves your relatability and attractiveness while also helping you stand out from the online competition.
Displaying your brand’s individuality enhances your product description writing and allows customers to hype up your brand.
You can use lighthearted descriptions of your products and give shoppers the details that they need by reflecting your brand’s style and tone.
It not only gives you a competitive edge but also enhances your personality and authority.
5. Use Clear Language
One of the foremost aspects that SEO writers have maintained is using clear language. It is next-level essential to ensure that your customers understand your products.
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You can see in the above two product description writing examples by Indian eCommerce giant Flipkart shows how clearly they have explained the benefits of the products.
Moreover, clear writing also makes your brand honest and transparent, and avoids misrepresentation.
Read Related Blog: Top Ecommerce Marketing Strategies for Your Business
Step-by-Step Guide to Writing Attractive Product Descriptions
Writing a product description does not require any steps to follow. However, it must include some techniques that make your descriptions engaging.
To achieve this, you need to follow a procedure or checklist. Follow this step-by-step guide to write attractive product descriptions for your eCommerce brand:
Step 1: Tailor the Message as per your Audience Group
For any type of writing, knowing to whom you are writing is the topmost priority. Prioritize doing some research on the audience before starting to write product descriptions.
Creating a buyer persona can also be an effective strategy to understand the demographics, preferences, behavior, and pain points.
In addition, try to speak directly with the target audience to create more engaging descriptions. One of the best approaches for this is answering product-related queries and having a one-on-one conversation with your customers.
Step 2: Highlight the Benefits More Than the Features
In any eCommerce webpage, you can find that the benefits of a product are more highlighted compared to its features. The reason is that potential buyers are more interested in the product benefits and how they can address their pain points.
You should also highlight all the technical details and specifications of the product. Potential customers want to read all of these and make an informed purchase decision.
You must write all the benefits in a scannable format with a focus on the unique aspects of your product.
Step 3: Keep it Scannable
Even if you are a renowned brand, most users do not prefer walls of text – irrespective of how humorous or engaging the content may be. Mention your features and benefits as pointers that users can consume at a glance.
If you are going for a narrative driven product description, keep it short and crisp. Rather than using too much text, collaborate with the design team to create a visual driven narrative.
Step 4: Tweak your Message as per Channel
For product listings on ecommerce marketplaces, you can go with a more fact and technicality driven product descriptions. Comparatively, if you are writing for listings on native website or marketplace, a sensory description will work far better to enhance your brand reputation. Just do not completely skip the technical details.
Takeaway
These above product description writing examples by real-world eCommerce companies inspire you a lot to describe your product for your brand.
You should also follow additional tips like adding humor and using sensory words to attract potential buyers.
Are you looking to hire content writing agencies to write product descriptions? Our product description writing services will offer you authentic product-based content with SEO optimized features.
We at Das Writing Services provide attractive product descriptions that help you stimulate the curiosity of your prospective customers.
Frequently Asked Questions on Product Description Writing
1. How to write a description of a product?
Product description writing is easy. You just have to put more focus on highlighting the benefits than the features, avoiding generic phrases, and using sensory language.
2. Can AI be used for writing product descriptions?
Yes, you can write a product description with the help of AI. However, you should take care of the originality of the output before using it.
3. How to introduce a product?
Some of the best ways to introduce a product are defining a unique selling point, making a demo, and controlling the product’s life cycle.
Rohit Majumdar, a professional SEO content writer with a specialisation in Digital Marketing and Finance, is working at Das Writing Services. In his SEO content writing career, he has worked for different clients offering products and services like insurance, FDs, brokerage, and digital marketing. Following his passion, he also contributes to our blog, exchanging valuable ideas. You can also contact him on LinkedIn for any queries.
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