Has it ever happened to you that you heard a slogan and the brand’s name instantly came to your mind? We all have had this experience several times. If you are a copywriter or if you have a business, you must be looking for slogan writing tips that will help you create such a piece of art that sticks in the mind of your audience forever!
A good slogan is catchy, lives in your memory, rent-free! It is clever and obviously easily memorable.
You may not see the social media post, the TV commercial or the web page often, but the slogan still sticks around. So for writing something of this significance, you need to be extremely careful.
How can you write such a memorable business slogan in English for your brand or for the brand of your client? Here are some tips that can help you out.
Ultimate Tips for Writing Business Slogans in English
If you are planning to experiment with slogan writing, you must know some essential tips before you start:
1. Complement the slogan with Brand Purpose
A slogan is a sensory tool made of words. Words you choose get registered when you hear them. Brands provide their service or products with a purpose. If you complement the brand’s purpose with the slogan you write, it will get registered in readers’ minds for a lifetime. So there needs to be parity between these two and you need to choose words accordingly while writing a slogan in English.
Keep in mind that both brand purpose and slogans are long-term identities of your brand. So, we recommend you invest time and make them sync. If you are at the beginning of your brand, we suggest you combine them in a cohesive manner.
Following is the image where you can see how brands keep their slogans in sync with their brand purpose:
2. Simple and brief is the way to go!
Being creative does not mean using exalted words from the dictionary. People like words when they convey the key message simply. This way, people of all literacy levels can understand the message you are trying to convey.
‘Less is more is one of the golden rules of copywriting service. You need to adhere to this simple principle for slogan writing in English with near perfection. Too many words can make slogans confusing, and the essence of your message may not reach your users the right way.
Keep in mind that remembering a long, complex, wordy slogan is also extremely difficult. This is why most of the famous slogans, be it in English or other languages, are no longer than 6 words, some even half of them.
3. Keep the words smaller too
Like the short length or size mentioned above, another slogan writing tip you need to keep in mind is to use smaller words. Count how many letters are there in the words you choose to write the slogan. On average, we try to keep readability for a 7th to 8th grader. However, slogans need to be much simpler.
The idea is the same as limiting the number of your words. People from all kinds of literacy levels will understand it. As an example, “Just Do It” Nike’s slogan only has three words and “Think Different”, Apple’s slogan is even one word shorter. However, all three of these words are extremely small.
These words are also extremely common, so understanding won’t be an issue. Keeping that aside, simpler words are also easier to remember.
4. Make a list of words which align with your brand and domain
Making a list of words your brand identifies better with is crucial for creating the perfect business slogan in English. So, first, determine what describes your brand. For this, find the answer to the following questions:
- What does your company focus on?
- What are its workings?
- What does it produce?
- How is it different from its competitors?
- What makes it unique?
- Why should people choose your brand over others?
- What emotions do customers go through when they get your product or service?
- What are you and your brand passionate about?
Once your list is made, read it over and over again. See which words resonate with you and your brand the most.
With these in mind, keep your focus on power words. These words will help you make a big impact on readers or customers in the right way. If there is room, incorporate sensory words too. Bear in mind to use those words, but not too many. The shorter, the better!
5. Use Power and Sensory Words
Power words have a different impact on your brain. They also tend to insinuate a specific emotion in readers. Invoking emotions helps your users connect with your brand better.
Here are some examples of English power words for making catchy slogans:
- Smile etc.
Here is how Pepsi has used the power word ‘love’ in its business slogan to evoke emotion in customers:
6. Make slogans interesting enough to say it over and over again
Your slogan has to be catchy and, at the same time, accessible. If it’s easy enough to say out loud, it’s also easy enough to remember. Catchier slogans tend to get embedded in audiences’ brains faster and are likely to be retained for longer.
7. Do a trial run on your slogan
Running a trial or A/B test on your slogan is extremely important. It allows you to check how your slogan is going to turn out to be. It also helps you to understand if the audience is receiving your slogan well.
If you want, you can create multiple options too. Then, you can poll these options to see which slogan is received the best. However, try not to give these people a context on the slogan before they choose. Make sure that they keep their opinions unbiased and accurate.
8. Make your slogan timeless
Your slogan has nothing to do with the current trends. Therefore, it needs to be timeless. As mentioned before, your slogan should remain with your brand for decades; it should also target an audience of all age brackets. So keeping your slogan timeless makes sure that your brand remains in the mind of the audience for a long.
Business Slogan writing has to have a tone of professionalism. But how to write a slogan like this?
To make your slogan timeless, you can use and target emotions like trust, faith, bond etc. To make sure your slogan is timeless, you can perform a test on it. If people of all ages like it, then it is highly likely that your slogan is timeless.
9. Link your slogan to a jingle
If you have the money and are planning on making people hear it, again and again, pairing your business slogan writing with a jingle can be a good idea. Like a catchy slogan, a catchy jingle also lives rent-free in the brain of the audience.
If people keep humming your tune jingle mindlessly, know that you have made a deep mark on them.
10. Safeguard your slogan
Slogans are the intellectual property of your brand. If you can, get a patent or a trademark on your business slogan. With this, as your brand grows in popularity, your competitors cannot misuse your slogan.
Moreover, this can also be a way to make money. In case someone decides to use your slogan once it’s famous, you can also make money out of it.
Writing business slogans in English can be more challenging than it seems. You need to pick the right words to target the right emotion in the audience. Plus, it has to be short, catchy and timeless. However, if you plan and put effort into your slogan, it will reach your users the right way and will likely stick along. Keeping these slogan writing tips in mind will help you reduce your challenge significantly. You will also need to invest to ensure that your slogan reaches the masses. So even if you make a really nice slogan and do not advertise it properly, how will it become a memorable slogan? So be prepared to invest in your slogan, so it reaches everybody. If your slogan is playing somewhere, make sure it plays on a look to get engrained in the target audience’s brain.