“It’s a new world it’s a new start

It’s alive with the beating of young hearts

It’s a new day; it’s a new plan.”

While you hum Bryan Adams’ evergreen song to welcome 2020, do you know what your competitors are up to?

With the New Year, they are scavenging for content marketing trends 2020. Then again, you can continue humming because here we have made this hunt simple for you – by compiling an organised list of marketing trends that ensure and heighten your brand success!

Thank us later, get grooving into the reading list, and then acknowledge this –

  • Irrespective of the genre of your trade, content continues to gain ground.
  • With the much-welcomed intervention of AI, the future of content marketing is to undergo a massive change.
  • In case you don’t cope up with the trends as set by top content marketers, staying in the run is going to be cumbersome!

Following up with this boosted importance of content, 69% of established content writing companies, as well as marketers, make it a point to streamline their content marketing approach. In this regard, 2020 is no exception. So in case you are waiting for a cue to be assured of why to take up these strategies, the business turnover for these companies seems more than enough!

  1. Personalised content is here to stay
  2. The art of storytelling by content marketing agency
  3. Voice search in its splendour
  4. Going for live video
  5. User-generated content
Content Marketing Trends 2020

Taking into account the ever-changing face of SEO, multiple content marketing agency now is particularly attentive towards the alterations made in the world of Algorithm. Considering that the latter is the protagonist in the digital realm, much depends on it.

With such a significant tectonic shift in the form of

  • Artificial Intelligence,
  • AR filters,
  • Increased reliance on EAT (Expertise, Authoritativeness, and Trustworthiness),

-in the world of content, businesses seem far more dependent on content marketing trends 2020.

While the global retail e-commerce sale is predicted to reach $4.5 trillion by 2021, the significance of the digital platform continues to increase. Here are a few stats that might draw your interest in this regard –

  1. B2B e-commerce will dominate B2C e-commerce sales by 2020
  2. 61% of marketers believe that improving their SEO and digital marketing strategy, and growing the organic presence plays a significant role in boosting their sales.

Such a content writing company puts its faith in the following strategies –

1. Personalised content is here to stay

In the era of customisation, it is evident that effective content delivery, that has been curated as per individual customers requirement will gain ground. Be it a brand’s newsletters, or links to different articles of an organisation based on a customer’s preference – everything is in the list of content trends for 2020.

The aim of custom-made brand content is not to just ensure a potential audience hears a brand’s voice, but also that this exact content is delivered to lure them into the purchase-journey. Following up with the prospected results of this trend, approximately 62% of marketers are currently holding on to this tactic, and with much satisfaction.

2. The art of storytelling by the best content marketing agency

Stories are instrumental in connecting with the readers on a more fundamental level – this adds on to the personalisation touch that the content realm is now yearning for.

The targeted audience is let into the secret behind product or service creation, its intent, etc. A humanitarian touch in the mechanised digital space pulls in a reader’s interest and provides the required boost in sales.

Much of this is met with a conversational style of content that coincidentally, coincides with voice search requirement.

3. Voice search in its splendour

With the booming smart speaker market, the demand to develop voice search optimized content is also on the rise. Following up with this evolving change, there is a significant development in the way searches are being conducted.

Here are a few statistics substantiating the importance that voice search holds in the current digital space and how it influences the traffic –

  • By 2020, 50% of all online searches will be conducted over voice
  • 30% of all browsing session will be over voice search by 2020

Here is a significant feature of voice search that makes it imperative to list it under the top content marketing trends 2020 –

Voice search
Image Source – brafton.com

Taking a cue from this growing trend, multiple content writing agencies across the globe have adopted this into their content writing structure. Such agencies now offer their clients with content that comprise of

  • The accurate answer to a query
  • Auxiliary ideas that might follow the actual query.

4. Going for live video

Visual impacts, as expected, have the much-desired effect on prospective clients, leading to prolonged engagement time and boosted conversion rates.

Subsequently, videos are here to stay, and as a statement to substantiate this fact, Mark Zuckerberg believes that videos are a crucial part of the future of the digital content market.

In this regard, here a few statistics to prove this –

  • By 2022, online videos are expected to constitute 82% of consumer internet traffic.
  • YouTube is gaining rapid popularity and considered the 2nd most prevalent site after Google.

The impact of live videos has extended to both B2B and B2C market. Details of such influence of each variation of video on these two sections have been depicted below –

Video Blog
Image Source – coredna.com

Such a significant influence of live videos has placed this trend among the top 6 mentioned in this list.

5. User-generated content

With the entire digital realm busy with e-commerce content marketing yet another genre has been steadily closing up to become one of the top content marketing trends 2020. With its prime features of –

  • Authentic
  • Reliable
  • Trustworthy

-content, User Generated Content or UGC is steadily gaining ground and is being predicted to be the future of content in campaigns for brand marketing. As of now, approximately 79% of individuals stand proof of the growing credibility of the genre and subsequently its significant role in influencing a purchase decision.

Opting for the best UGC platform will play a significant role in ensuring that the brand can –

  1. Get right to a user’s content
  2. Display UGC on
  3. DOOH advertising
  4. Social media advertising
  5. Websites, etc.

While this list of content mentioned above content marketing trends 2020 will give one an insight into market requirements, it is equally important to approach a content writing agency that inculcates these trends. Make sure to go for ones, whose website shows their ease and familiarity with these mentioned trends.