The Impact of Using Interactive Content – Meaning, Benefits, Examples, and Tools

Creating good content is not enough to compete with other brands that are already established.

To make users interact with your brand, you need to implement effective content marketing trends that not only boost engagement but also increase conversions.

Are you stuck on thinking about how to create such interactive content to engage users? This blog presents 12 powerful strategies of interactive content marketing to boost user engagement and increase conversion. It also focuses on top tools that help create interactive content.

What Do You Mean by Interactive Content?

Understanding interactive content meaning is important to make your content more dynamic and attractive for your users. Interactive content is a type of content that makes your audience actively engage with it – not only to read passively.

88% of marketers believe that using interactive elements on the website is an effective approach to distinguish their brands from competitors and create a unique identity in the market.Although there are some differences between content marketing vs digital marketing, creating interactive content is paramount in both approaches.

Benefits of Creating Interactive Content

Creating interactive content fosters excitement and retains consumer attention. Rather than reading texts, this type of content encourages users to actively participate in it.

Below are some of the common benefits of using interactive content on your website or other online platforms:

1. Effective Knowledge Sharing

Producing and implementing interactive content like simulations and interactive videos results in knowledge acquisition among users.

2. Higher Conversion Rates

Publishing content that educates as well as entertains users can also increase the conversion rates for your brand. Involving users with trust improves tour conversions by allowing them to interact with a lot of elements in your website.

3. Facilitates Customer Feedback

Interactive content not only boosts engagement but also ensures that customers feel free to share their opinions about your offerings. For instance, incorporating a questionnaire can help you to know about consumer preferences. 

4. Personalization

Creating and publishing effective content results in tailored experiences that cater to individual needs. This personalized approach strengthens the bond between your brand and users.

5. Helps in Data Collection

Content strategies like quizzes, interactive forms, and surveys allow the brand to collect crucial information about customers. Through this collected data, you can make enhanced marketing strategies and make data-driven decisions.

12 Effective Interactive Content Strategies to Engage Readers

Creating and publishing interactive content keeps your audience engaged with your brand. This type of engaging content provides a mix of information and entertainment.

Higher engagement rates and longer session times are just a byproduct of using interactive content.

Below are some of the effective interactive content examples that optimize lead generation and increase engagement:

1. Quizzes or Questionnaires

Quizzes or questionnaires are an effective interactive content marketing strategy that has been loved by numerous users. They have become popular in digital marketing campaigns and have become valuable tools for famous brands.

2. Interactive Calculator

Using interactive online tools like calculators can entertain users and keep them on your website. This online tool can drive engagement from your audience and generate leads.

Offering a calculator on your online platform, you can effectively inform the customers about the benefits of your products or services. These interactive calculators will also help customers customize the products and services according to their preferences.

For instance, if your business offers online fixed deposits to customers, you can add a calculator section to your website’s homepage. Using this calculator, customers can calculate the FD returns from your services.

3. Infographics

The interactive infographic is a common interactive content marketing strategy that boosts engagement among users. According to market research, 65% of brands that use infographics experienced better engagement results and higher customer satisfaction scores. As a result, customer loyalty and repeat business are also fostered.

Infographics allow users to get information with a visual aid, which leads to higher engagement as many people are visual learners.

You can also implement hovering over elements that let users get further details about your brand. Engaging charts and graphs also help users understand and find quantitative data regarding your services or market conditions.

4. Landing Pages

A landing page on a website that encourages users to take an action, like signing up or making a purchase.

Creating a landing page is a crucial strategy to interact with users with your brand. The only objective of using a landing page is to create more conversions.

You can also use UI elements like calculators, forms, sliders to make your landing pages interactive for users. This strategy allows your brand to provide an immersive user experience and learn more about user preferences. 

All of these features come with an engaging approach to your offerings for the users.

5. Maps

Google Maps is very useful for users to help them navigate. Interactive maps on websites inform and entertain users with geolocation data. Maps can help users visualize different locations, which can boost familiarity and enable more interaction with your brand.

Users can see different things online while using online maps. In addition, interactive maps also help users engage with your content by offering vital website trust signals that encourage conversions.

You can keep your users exploring geographical information and accessing additional details using a variety of interactive features.

6. Ebooks

Using ebooks also improves the reading experience of your users. These include multimedia elements, clickable links, videos, and interactive infographics.

While being interactive, ebooks also provide value for the users through educating and informing them. As a result, the users feel engaged and consume the content, which triggers their attention.

This interactive and visually appealing strategy is interesting and enjoyable at the same time. In addition, it facilitates storytelling and understandably highlights complex concepts.

7. Games

Gamification is a modern approach to make interactive content which includes gaming elements in your content marketing strategy. This approach makes your marketing more attractive and fun.

Elements like badges, points, and even leaderboards can encourage users to compete with others. This engagement enhances the overall experience of a user.

One of the benefits of including gamification in content marketing strategy is increased participation of users. Furthermore, adding games to your online platforms helps you to get links from the press and build a buzz on social media.

Implementing gamification also allows you to obtain relevant user data, and can fulfill multiple goals with one content.

8. Surveys

Polls and surveys are also efficient in boosting user engagement since they record the audience’s feedback. Surveys are crucial for conducting market research, identifying customer needs, and gaining insights into the target market.

Surveys and polls are also easy and quick to participate in. These high-engagement tools are also used to collect data for tailoring marketing strategies.

For instance, e-commerce brands conduct surveys to determine how customers are satisfied with their offerings and how they can improve their products or services by receiving suggestions from their customers.

The collected data from polls and surveys allows you to focus on creating marketing strategies to serve the target audience more effectively to increase conversion.

9. White Paper

Incorporating white papers in your websites can be an effective content marketing strategy that produces more technical content than ebooks or blogs. These white papers also act as a manual to execute an action.

These white papers are also written by professional writers to persuade customers and other stakeholders to learn about a product or service and make them purchase it.

Unlike the traditional text reports, white papers include interactive chats, clickable links, graphs, and video. This approach creates engagement among users and makes them understand the presented information.

10. Lookbooks

Lookbooks are very famous among fashion brands. This is a visual content that mostly includes photographs that highlight products, photographers, or models.

This effective strategy acts as a bridge between your customers and your offerings. You can present your expertise, creative vision, and unique approach to fashion.

Look at the above image of the Nike website. The famous apparel brand used the lookbook feature to showcase its different types of footwear and other sports apparel in a visually engaging way.

11. Resource Library

Users like to get all of your produced content in the same place. A resource library can help you do so. The different content published by you for the content marketing strategy is brought together by a resource library.

It is better to create an interactive page for your users to make it easy for them to find what they want, rather than offering a list of links. This resource library divides the content into different categories.

The dynamic feature in a resource library also enhances the user experience by including various multimedia components, clickable elements, and other filtering tools.

12. Product or Service Recommendations

Look at the above image from Amazon India’s website. Through its homepage, the e-commerce brand offers personalized suggestions to its customers according to their preferences.

This interactive content strategy is a recommendation engine that utilizes algorithms to filter the user data. This allows customers to see product recommendations based on their needs.

However, if you would like to showcase your other products, you can just add a section named ‘You may also like’.

Tips to Follow for Making Interactive Content

Using interactive content in digital marketing strategy is useful to boost engagement and increase conversion. However, creating interactive content for your brand is never easy.

Below are some essential tips that you can use to make top-notch interactive content for your users:

1. Consider Your Budget

Considering your budget is the foremost thing in marketing, you should focus on it. Since creating interactive content requires money and time, you must think about your time and monetary limit before content planning.

For instance, to maintain an ideal blog post length, you have to pay for it. Having resource constraints can hinder your marketing activities.

2. Focus on Content That You Already Have

It may sound weird, but you should set a new format and a new goal for the content that you already have. In the initial phase, this approach allows for saving costs and brings new audiences.

3. Collect Visitors’ Data

Try to collect as much user data as you can to make your content interactive. Collecting visitors’ information allows you to include them as part of a sales funnel.

For instance, you can request for a visitor’s email address to send them daily updates and maintain the connection with them.

4. Prioritize Technical Requirements

Using interactive content in your website can be more complicated than using statistical content.

You must consider if there are any restrictions before making an interactive marketing strategy. This will not create any future problems after the publication of the content.

5. Create Responsive Layout

Using a responsive layout is important in facilitating user engagement. Try to include animations and buttons to ensure all the elements are well-functioning on any screen size.While performing content review, you should make sure that your website is visually attractive and the layouts are quite responsive to attract users.

Takeaway

Using interactive content is beneficial for making higher conversion rates, enhancing personalization, and helping in data collection.

You can include surveys, quizzes, lookbooks, maps, solution finder, infographics and many other elements to boost user engagement for your brand.

Just consider your budget before creating any type of content and prioritize technical requirements. These can help you in creating interactive content.

Frequently Asked Questions on Interactive Content