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ServicesAlexa Optimised Content

With more than 100 million Alexa-capable devices sold worldwide by January 2019, Alexa is set to take the new frontier of technology.

A tectonic shift has been noticed towards voice-based searches, as opposed to text-based ones.

Two of the giants of the search industry – Google and Microsoft’s Bing- have stated that a majority of their search queries are placed via voice on mobiles.

Given the hands-free and wireless nature of voice searches, not to mention its ease, more and more people are gravitating towards them. The industry was bracing for this shift, but it came too fast for most organisations – Voice search optimization.

As recently as early January 2019, Google’s own resident expert, John Mueller, said- in a widely-quoted Webmaster Central Hangouts video – how he envisioned the future of search, and where many organisations were erring

By 2022, almost 55% of adults worldwide are expected to own a smart AI-based device that relies on voice search. According to studies, voice shopping will swell to a $40 billion industry around that time. And about 24% of respondents say they will prefer searching by voice-over conventional Internet searches, Capgemini reports.

The shift is going to happen soon, and you must be ready.

How is Alexa optimised content different?

Amazon’s Alexa voice assistant is constantly on the lookout for more ‘skills’, third-party vendor-developed functionalities which impart its intelligence. It is AI-based, meaning that the algorithms controlling Alexa’s hive-brain structure will change over time as Alexa learns to ‘deal’ with humans.

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At the moment, Alexa voice service can fetch you the latest weather reports, read out to your local and international news, and practically fetch you answers to anything you ask. 

Powering Alexa is a variety of conversational AI-based technologies, including Wolfram’s search prowess.

But the biggest source of Alexa’s data is Amazon’s database, where millions of people ask billions of queries, make their purchases and leave.

Many people do not realise that with each click of their mouse and every tap of the smartphone, Amazon gathers intelligence about its customers.

How much of that data is used to train Alexa is anybody’s guess. Alexa optimised content is now your best resort. 

At Das Writing Services Pvt. Ltd., we can help you garner more traffic and reduce bounce rates by providing you with Alexa-optimised content. We also provide Siri-optimised and Google Assistant-optimised content.

So, what will we do to help you rank?

We offer an array of niche services based on your business requirements and create content that you have been looking for. 

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Use longer keywords:

When people speak, they do not keep keywords in mind. They speak in chunks. Voice searches thus incorporate bigger keywords, sometimes phrases, to optimise results. For example, someone in Toronto looking for a pizza may ask: “Alexa, find me a local pizza shop now” instead of typing in the disjointed words “pizza shops Toronto.”

Conversation AI-based search is the future of voice-based search. And such AI uses different tricks. Alexa optimised content has to focus on Amazon’s requirements. As of now, Alexa has not yet reached the same scale of use that Google has. It is thus imperative that you carry out a regular SEO audit.


Focus on how people speak:

This might seem easy at first glance, as the content creators are humans. But humans do not speak to machines the same way they speak to their peers, creating a digital paradox. On the one hand, they believe that their digital assistants are smart enough to understand and assist them. And most studies indicate that smart speakers like Alexa voice assistant will dominate future searches. 

On another, they believe that their machines may misunderstand them at times and speak to them slowly, as if to a child.


Write better content:

This might sound clichéd, but it is true: there is no substitute for good content. A well-written, well-researched and voice SEO optimised page will invariably rank better and for longer. If you are wondering how to write better content, perhaps it is time to contact a professional content marketing agency like Das Writing Services Pvt. Ltd.


Use updated software:

Amazon regularly releases updates for its Alexa-enabled devices. In November 2018, for example, Amazon rolled out its latest version of Rekognition, its facial and object detection software, which has drawn criticism from some quarters. You must incorporate these updates as soon as your Alexa optimised content as they are rolled out.


Deploy chatbots:

Be prepared to face rejections and failures initially as it takes Alexa some time to learn new skills, says creative content agency 360i. But, gradually, Alexa voice service will cut through the noise and ‘grow’, resulting in a better search output. Even the simplest search queries may often require multiple reiterations and rephrasing.

Chatbots load as soon as a page is finished loading or may load later as a separate entity. These issues can be customised. The point is: chatbots are harbingers of AI-based search technology. They can act as an interface with the searcher and can deliver results in real-time. 


The best time to opt for Alexa optimised content is now

And what better way can there be than to work in tandem with a professional SEO and content marketing agency? 

That is one offer you cannot refuse.