Content marketing has been on the rise in the backdrop of fierce competition in the marketplace. Businesses are thriving on marketing strategies that are boosting their brand recognition among the masses.
In this regard, the BuzzSumo guide comes as a bonus for all those content marketers who are looking for innovation in every area. The popularity of a brand or a business is gauged by the number of times it is mentioned or shared on social media.
So, how do you know what’s the statistics once you have posted your content?
This is where the BuzzSumo Knowledge Base plays its role.
The Ultimate Marketing Guide – BuzzSumo
You will be amazed to know that this tool does every research singlehandedly. After that, it presents all the relevant data right in from you.
Don’t believe us? See for yourself.
The image above shows how you can use BuzzSumo to find the search volume for a particular keyword. You can also see that two types of searches can be made using this tool – using keywords and domain-based.
Both will assist you in analysing the performance of your content out on the internet. You will know how are people perceiving your content.
What More Can BuzzSumo Provide You?
BuzzSumo is a brilliant tool to build your content strategy. Refer to the next image as it shows how this tool can be utilised to view details of related keywords too.
So, you can get insights such as search volume of related keywords using this tool. When you make a query for a specific keyword, details about associated keywords can help frame a content.
As a result, framing your content becomes effortless because you know which keywords will bring you the most traffic.
Besides, you can get other details too when you look into the ‘Analysis’ section adjacent to the ‘Related keywords’ section. Look at the image below. It lists down all the relevant details of a particular search.
These insights will enable you to reason about taking the less taken route. Prior knowledge of existing content will aid in curating content or blogging that is unique and is likely to appeal to readers.
Tips to Make the Most of BuzzSumo
To make your content trending on social media, BuzzSumo can help you getting hold of the right strategies. Here is a list of few tips that can be beneficial –
- Study internet trends
Find what is creating the buzz on the internet. Use the section of ‘top content’ to conduct a quick search there to find if your idea is already taken and what is the outcome.
- Reach out to influencers
Get hold of influencers through BuzzSumo and know who does what. This will facilitate you to connect with the right influencer. The stats of retweet ratio, reply ratio, followers, etc. will show how influential an individual is.
As you can see in the image above when you search for a particular keyword, you also get to know who are the top influencers in those areas.
- Analyse social reports
The content analysis helps you to gain even more insights for a particular keyword, topic or domain. This also eases your task of link building for that matter.
The image shows various statistics on multiple social media platforms for the keyword. You can assess how fairly the phrase or keyword is performing. Following which you can strategise your content and add hashtags accordingly.
The End is the New Beginning
The BuzzSumo guide is an excellent tool for content marketing and allows marketers or writers to curate content that will attract more readers. Although it has multiple aspects that one can use to determine the current market trend, the onus is primarily on the marketer.
You should be aware of the specifications of the tool and their usage too. Only then, can you make the most of this knowledge and put the same into curating the next content. Therefore, merely acknowledging the existence of a tool is not enough.
You should know the technicalities of utilizing it rightfully to derive the most benefits out of it.