A Complete Guide on Content Optimization

Every day different sites are publishing a huge amount of content digitally, but how many of them rank on the top of SERP?

The number is too less because not every site can optimize content like an expert. 

Hence, what is optimization? Simply put, it is about making content perfect so it rank and get better visibility. 

Content optimization ensures that the content can reach the maximum number of people and achieve its goal. Keep scrolling through the post to know more about it.

What is Content Optimization in SEO?

Content optimization is the systematic way of improving content as per SEO guidelines and updated information so it can serve its purpose properly.

This includes both technical and writing aspects. For example, the technicalities may include

• Implementing changes at the backend for better content performance
• Optimizing SEO factors such as proper classification of subheadings, avoiding keyword stuffing, etc.
• Optimizing content layout

However, while writing, writers can also implement certain points that help to optimize content. For example:

• They should use proper information so the content can be highly relevant and reach the maximum number of audiences
• While implementing hyperlinks, writers should choose the anchor text properly so that readers do not get confused.
• Proper distribution of keywords and maintaining keyword density also fall under the writer’s part of content optimization.

In this competitive market scenario, it is highly important to optimize content properly for better rank. Hence, Das Writing Services commits 100% unique, custom-made, and optimized content for its clients so their websites can perform better on SERP. 

So, if you are in search of content optimization services to get superior quality convertible content for your business contact us and get a free sample.

Avoiding Content Optimization May Fail Your Efforts: Know the Importance

When generating content for a site, business owners put extreme effort and invest a huge amount. What if the content does not perform well? It will be counted as a loss to the whole content marketing effort. 

So, it is important to generate optimized content that can substantiate the investments. The importance of content optimization is as follows:

Better Lead Generation

One of the main reasons for creating multiple content is lead generation through organic marketing. Properly optimized content navigates readers to helpful landing pages where they can get more information about the business or service. 

This way, business sites will get more leads that can be converted into potential customers eventually.

Optimum Reach

Optimized content can help to bring better reach. For example, if you do not optimize a piece of content with proper subhead distribution then the content will seem monotonous to your readers. 

Instead, making relevant subheads will help them quickly grab the main idea. Moreover, Google will also consider such well-divided content as a green flag as per their algorithm.

More Backlinks

Earning backlinks is also a highly important criterion to increase the authenticity of a business. As per the content length and implementation of data, there should be a proper presentation of outbound links. 

For example, if you source any statistical figure you should follow any authentic site and link that site making with the data. Google will prioritize this type of content and consider it more valuable as the data is properly sourced from renowned sites.  

Better Rank 

There is continuous competition where your competitors will try to outrank you with better marketing strategies. Therefore, a fine content will also need continuous updating, upgrading and optimization as per the SEO standards to perform better than others in your field. 

In such a scenario, if you skip content optimization you will face difficulties to rank which will affect your business’s overall growth. Consistent publication of optimized content will increase the credibility of your site and secure your place as a market leader.

What are Some Effective Content Optimization Strategies?

Content optimization strategies include multiple aspects such as:

1. Choosing Keywords that Have the Potential to Bring Traffic

Undoubtedly keywords perform the most important role in content optimization. However, choosing random keywords will not help businesses to rank. This is because every keyword will not match the business motives. Moreover, choosing the wrong keywords that are incapable of bringing traffic can degenerate the quality of the content and harm the overall output. 

Thus, in such a scenario it is important to do proper keyword research. Moreover, when doing research you must choose keywords that match your selling intent. There are multiple content optimization tools available to carry out keyword research effectively. Some of the popular options among them are:

• Google Keyword Planner
• Ahref Keyword Generator
• Google Trends
• Moz Keyword Explorer

2. Keyword Placement is Also Important

Now that you have all the important keywords, what is the next step? 

You need to fit those keywords in the proper places maintaining the right density as per SEO guidelines. Keyword density refers to implementing keywords in proper proportion according to the total word count of content.

For example, an ideal keyword density for the primary keyword is 0.5% to 1% of the total word count. In addition, you must not do keyword stuffing as Google algorithm red flags this practice.

At Das Writing Services, you can get a well optimized content that maintains proper keyword density and other criteria of Google algorithms. We commit you to properly optimized content that can bring you guaranteed rank on SERP.

For this, you need to:

• Properly distribute keywords throughout your content 
• Place your focus keyword in the title, H2, H3, introduction, and conclusion

Apart from these, you must:

• Implement them into image ALT text
• Use them in the meta title and meta description

3. Competitor Research Increases Your Forte

Not a sneak peek!

You must employ a dedicated team to find out the strategies and ideas of your competitors. It is extremely important to find out what they are doing so that you can do better than them. In addition, competitor research will also help you to know about the latest marketing strategies and their application.

There are different tools and techniques for competitor research that you must know:

• Competitor analysis tools such as Semrush, Buzzsumo, Ahrefs, etc. are available that any professional can use effectively to find out different aspects of your competitors.
• Analyzing the hiring history, buyers’ details, etc. of your competitors is also important.
• Analyzing the social media presence of your competitor to understand their popularity
• Know your competitor’s media popularity.

What Have You Learned So Far?

• Content optimization is necessary to get a proper rank.
• You need to optimize content from both the writing angle and technical angle
• Keywords and competitor research is important to optimize content
• There are different types of tools available for keywords and competitor research

4. Attractive Content is Equal to Optimized Content

One of the main reasons for the excessive bounce rate is monotonous writing. Generating content that can not engage readers affects the whole output. That is why you need to make your content enough engaging from every aspect. Some effective ways to do so are:

• Adding enough visual elements to the content so the subject matter can be demonstrated in a better way. For visuals, using relevant images, infographics, charts, etc. can be extremely helpful.
• Writing should be on point without any fluff. Every word of content should be relevant and provide the audience with the necessary information or hook them. So, reducing fluff is one of the basic concepts of making enticing content.
• Bringing variation in the content structure can also help. For example, adding a content index, making sections like key takeaways etc. 
• Use an inverted pyramid structure for your content. That means writing all important information in the first part of the content and adding other data subsequently.
• Try to create unique content that can help you to provide your audience with comprehensive ideas about your business along with other information.

5. Link Placement Increase the Forte of Your Content

When generating blogs, articles, technical writing, guest posts etc. consider link placement an extremely important factor. Links refer to both inbound and outbound links. You can link your internal content and other authentic sites as per your requirement. However, you should not skip this part as link placement holds value:

• Google Crawl bot considers this type of article more authoritative.
• Careful implementation of internal links can help your audience to navigate different parts of your website.
• Proper placement of internal and external links passes link juice that can bring more web traffic
• Link optimization can make content more comprehensible and ready to serve its right purpose.

6. Make Your Content All-Inclusive

When optimizing the content, you should try to include every type of information on the subject matter, specifically ones that your audience can benefit from directly. It will give them a complete understanding, and they will share the content with others for sure. Moreover, it will also increase the credibility of your site. You can follow a few tips to do this, such as:

• Adding information in bulleted forms so that the whole thing remains crisp and catchy
• You can hyperlink some additional data that you can not include in the content so the audience can read them.
• Try to add extra tips, footnotes etc., so your readers find the content enough informative.
• After choosing a topic, find what top-ranking websites are writing about that and try to gather every information and present them perfectly in your content.

7. Look for the Gap

If you find that your content is not performing well, you should look for the gap. It may happen that you are missing some point of optimization so the overall performance is lowering. Some aspects that you should look for to fill this gap are:

• Recheck the content URL structure and optimize it with the focus keyword.
• Use SEO tools like Yoast to find which SEO aspects your content is missing out on.
• Audit your content to get a performance analysis.
• Surveys said 42% of content marketers find it is better to edit content at frequent intervals to cover up the gaps and push the content effectively.
• Add subtopics in a broad content that searchers may look for.
• If you do not find effective results from your content, you should switch to an SEO article-writing service and optimize your content in a better way.

8. Make Attractive Title, Meta Title and Meta Description

Website content optimization starts with the title, as that is the first place where your audience gets attracted. You need to optimize the title and make it attractive so it can draw the attention of the maximum audience. It also should highlight the subject matter of the content properly so readers can get a clear idea of what they can expect from the content.

Also, the meta title and meta description optimization are important to meet the technical ranking criteria on SERP. 

Some tips to make attractive titles, meta titles, and meta descriptions are as follows:

• You should optimize the title with intent-based search phrases and power words such as “beginner’s friendly”, “all-inclusive discussion”, etc. 
• It is very important to maintain the character limit and incorporate the focus keyword in the meta title. The ideal length of a meta title should be around 60 to 70 characters.
• When writing a meta description you need to use the primary keyword and keep it short and simple. Mentioning a small gist of the content with a call to action is the best way to create an optimized meta description. In addition, you should complete your meta description within 155 to 160 characters.

What Have You Learned So Far?

• Content should be attractive, free from fluff, and contain visuals to grab the readers’ attention
• Outbound and inbound link placement is important for content optimization
• Try to cover everything about a topic in your content by following the right techniques
• Look for gaps in technical aspects such as URL structure, meta title and description optimization etc.
• Use power words and search intent in the content title.

Content Optimization Checklist for Better Readability

Readability is the prime factor of content. To offer your readers a pleasant reading follow some strategies such as:

• Creating Short Paragraphs: Lengthy paragraphs do not play well for the readability of your content. Try to make a paragraph break after every 60 to 80 words.
• Short Sentences: Yoast flags sentences lengthier than 20 words. So, making sentences within 20 words can be standard practice to make content readable.
• Less Passive Voice: You should use as much active voice as possible. Using passive voice excessively makes the whole content difficult to read.
• Use Bullets and Numbers: A generous use of bullets and numbering in the content enrich its readability as readers take it attractive to read.

Content Optimization Checklist for Better Conversion

Optimized content can bring you better conversion. 93% of B2B marketers consider content marketing a great option for increasing their sales. The effectiveness of content marketing for better conversion revolves around some optimization criteria. These are:

• Choose Convertible Keywords: Target the keywords that can convert audiences into potential customers. For this, you can choose service-specific keywords that match the intent of your customers.
• Incorporate Your Products: Customize your content by including a few lines about your products or services in the proper context.
• Insert Proper Call To Action: Persuasive call to action can help to get maximum conversion. Ensure that your call to action is followed by reliable claims about your service or products.

So, this was a complete guide on content optimization. Posting optimized content regularly can bring better visibility and business growth opportunities. You should not overlook any criterion to achieve perfection.

This way, you can maintain the organic reach of your content. Hence, choosing a professional content writing agency can be a great option for your business if you want to have such optimized content.

Frequently Asked Questions

1. What is the best way to optimize content?

The best way to optimize content is to follow the latest SEO guidelines and frame it as per Google Algorithms so it can play nicely on SERP.

2. How to optimize content for voice search?

To optimize content for voice search, you need to target mainly question-based and long-tailed keywords. You also set up schema markup properly and optimize your content for mobile.

3. What can be the four steps of content optimization?

The four steps of content optimization can be: defining, measuring, analyzing and improving. First, you need to define the purpose of the content that you must optimize. Then you measure its performance. Next, you should analyze the optimization gaps. Finally, you must use the necessary strategies to optimize the content accordingly.

4. How to optimize social media content?

To optimize your content for social media, you first need to set up proper goals and research your target audience. You must use hashtags carefully and incorporate an attractive call to action. In addition, you also need to address a problem and provide its solution too. Be generous with high-quality and creative images as well.

5. What are some content optimization tools?

Some content optimization tools are Grammarly, Yoast SEO, Word Density Seizer, Keyword research tools etc.