14 Organic Content Scaling Strategies to Help You Get Started Now

If you want improved SEO performance, drive higher conversions, build brand authority, and grow your agency’s revenue, content scaling is going to become one of the cornerstones for your success. 

So, how do you get started with content scaling, or what are the organic content scaling strategies applicable to your brand? This blog is going to answer this question in a thorough and direct manner and also provide ways to measure your content scaling success.

On top of that, as a bonus, it will also give you actionable tips on how to keep your SEO content strategy in sync with the content scaling.

So, let’s jump right into it!

What is B2B Content Scaling?

Content scaling is the process that leads to the creation of more high-quality content faster. Effective content scaling takes care of the volume of content while maintaining relevance and quality.

However, for most businesses, content scaling can be a daunting decision. As it is both a resource intensive as well as a risky avenue.

Why?

Because, scaling your content strategy requires a robust SEO strategy that aligns with your immediate expectations as well as the long term growth of the brand. Using a set of high volume keywords that do not cater to your niche may drive traffic in the short term but will dilute your brand value going forward.

At the same time, ensuring sustainable supply of quality content poses a major challenge for the decision making body. While hiring in-house writers for your organisation can ensure better quality, it is quite a cost-intensive strategy.

To ensure better ROI, you can always hire an agency but that too comes with a set of challenges. Outsourcing your content scaling efforts to a random agency can affect quality.  This, in turn, might affect your SEO performance or worse, negatively impact your brand credibility.

So what is the solution?

Hire the content specialists where you can take quality content for granted

What are the Organic Content Scaling Strategies?

Take note of the pointers below and get ready to scale your content creation:

1. For Each Target Audience Create Buyers Personas

Content scaling is all about knowing and reaching the target audience the way you want. Gaining an understanding of what makes your target audience tick can be easier if you develop marketing or buyer personas for each group of target audience. You can make suitable changes to adapt to their likes and dislikes and convince them that you are the best brand for them.

Leverage data and analytics to fine-tune your personas gradually. This will make sure that your target audience personas represent them accurately and reflect their evolving needs and wants with precision.   

2. Break Your Writing Process Down

Do not think of writing content as a single step. It is made of several crucial steps that require your utmost attention for a successful content scaling. If you stay updated on Google’s guidelines about content creation you may have been creating high-quality content for the past years without much emphasis on the quantity. However, you have realised that achieving exponential growth is impossible with just that.

Therefore, you have to take some steps that ensure greater production without sacrificing (and even improving) the quality of your content. To do that, you have to break down the writing process into small parts. After doing that, emphasise on what you do best and let other tasks be handled by experts on that front.

3. Create a Content Plan

The next step would be to invest some time into creating a well-structured content plan. During content production, it will act as a roadmap. Among many other functions, it outlines your target audience, content goals, types, and distribution channels.

A plan helps you keep your content production, publication and business objectives in remunerative alignment as in that way every piece of content serves the target audience and your purpose. 

4. Design an Organised Content Calendar

An organised content calendar is crucial to efficiently and constructively manage your content production. Your content calendar should work as an intricate project management system that does not let anything fall through the cracks by listing every step and tracking development. You can do this using tools like Google Sheets, Monday.com, and Notion.

For example, your content calendar may have 10 stages per blog that are arranged into queues for writers, editors, developers, designers, and publication. If you want to produce high-quality content in greater quantities you need end-to-end visibility of the creation process so that you can optimise it whenever necessary and ensure consistency. Know how to create a content calendar in detail to get started.    

5. Reposition Existing Content

Well-performing content is perfect for repurposing. Across all your channels and audience, it holds the potential to build brand awareness. Therefore, you can save a lot of time (by avoiding crafting content from scratch) by repurposing old content. Adapting the format or the messaging may be all it will take for those to be ready to be appealing to new audiences again.

To help you with this process refer to your buyer personas. To attract these soon-to-be customers try tweaking the overall angle of the content, its heading, and keywords. 

6. Choose Scalable Topics

Refer back to your personas again and keep their inclinations in mind when you start to pick topics. Focus on the challenges they face and questions they want answers to. Lean on the similarities between your audiences to find topics with broad appeal.

This approach makes sure that your content is valuable, relevant, and engaging for your audience which will drive better overall engagement and build stronger connections with your brand. 

7. Plan Out Your Content Schedule

You may already be doing this, so why bother telling again? If your team experiences stressed staff, rushed projects, and subpar posts you need to rethink your content scheduling. To avoid such a mess you should plan 6 to 9 months of content and it may as well transform your content strategy. You can map out your content ideas in advance using tools such as Semrush.

If you plan your posts 6 to 9 months ahead you will reduce stress significantly as your team will know exactly what is coming up and function efficiently. The foresight this offers also allows you to batch various related tasks and make the process more productive. Rest assured the plan should still stay pretty flexible but having a clear roadmap takes care of seasonality and ensures content quality. 

8. Have Detailed Briefs for Each Post

If you want to set your operations team up for success, creating comprehensive content briefs is essential. Content strategists and SEOs should make these briefs that will include crucial elements like target audience, search intent, post type, primary and secondary keywords, and specific notes on content differentiation and angles.

To ensure clarity you may also include a detailed outline of the content, however, it is optional. Experts also suggest using tools like ChatGPT and Frase to point out unique perspectives that go well with your brand tone and analyse current rankings. Having detailed briefs ensures quality, consistency, and deliberate alignment across all content.

9. Outline Your Articles

To create content efficiently in an organised manner it is essential to have detailed outlines before you start to write. Many writers prefer freestyle, however, in most cases that results in disorganised outcomes and slows down the process. Creating an outline, on the other hand, offers the writer a clear overview of what to expand on which ensures the writer addresses all important points.

It also makes the job of the editor easy, as now they can give feedback before the drafting begins. The content outline aligns writers and editors on the structure of the content which speeds up the content creation process and guarantees more polished content. 

10. Create a Style Guide

To make the content creation process even more efficient, you can implement the use of style guides. Whether you are using an internal or external team of content creators, style guides make sure that your messaging is consistent and always on-brand. A proper style guide should have guidelines for brand-specific terminology, voice, tone, and formatting.

Moreover, include clear guidelines for engaging each group of your target audience. If you do want to focus on a specific group of people, ensure that the appeal is not too broad. Otherwise, you may fail to resonate with your target segment.  

11. Provide Helpful Resources for Your Team

If getting high-quality content consistently is one of your top priorities, provide your team with essential resources like evaluation tools, style guides, and checklists. You may find it challenging to replicate at scale the standard you have set, however, if you can balance your unique demands with contributions from your team you can develop potent writer resources.  

The resources can include evaluation tools, a quick-reference checklist, and an extensive content guideline that shows unambiguous pathways to intended formatting, title, search intent, etc. 

12. Hire Great Editors

Your editors must have familiarity with your brand’s style, otherwise, they cannot maintain the consistency of your high-quality content in spite of being knowledgeable in the industry. Editors who foster the development of writers benefit even the most well-compensated and skilled writers.

If you do not have dedicated editors, the responsibility would fall on you and as output grows, content scaling would be unsustainable. You can source editors through job boards, recommendations, job boards, and so on. Assess their SEO proficiency and their conformity to your guidelines and provide them extensive resources after joining.

13. Connect Great Writers or Domain Experts with SMEs

You have to connect capable writers with Subject Matter Experts (SMEs) or hire domain experts to functionally scale your content marketing. While you can manage with a small team of experts up till now, you have to expand your writing team to grow your business. Therefore, avoid the practice of hiring generic freelance writers and hire domain experts who possess first-hand knowledge. You can find them by looking for contributors to niche websites and writers of industry blogs.

If you cannot find domain experts, one other way is to find skilled writers and connect them with SMEs. Whether internal or external, all you need to do is connect writers with SMEs to make sure that the content has real-world experience. It takes care of the content’s authority which greatly contributes to the E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness).

14. Keep Improving and Refining

Finally, you should ensure that you keep refining and improving your content creation process. Your content should be an ever-evolving product, therefore, you have to find areas for improvement. You can do that by regularly reviewing SEO rankings, traffic, and similar performance metrics. You can also refine your approach by gathering feedback from readers, designers, editors and writers.

Use this feedback and areas of improvement to update the content guidelines and share them with the team at regular intervals. As software updates make operation smoother and enhance functionality it will also ensure greater adaptability and growth of your content strategy. 

How to Measure the Success of Your Content Scaling?

Now that you have learned how to scale content you should also know how to measure the success of your scaled content. Without that, you cannot work for further refinement and achieve your goals.

Here are some of the crucial aspects of measuring success:

1. Set Clear Objectives and Benchmarks

Before you jump in to measure content scaling success it is essential to establish clear objectives and measurable goals for your content strategy. Whether it is website traffic, engagement metrics, lead generation, or conversion, having measurable and specific goals will help you tremendously with your measuring and analysis process.

2. Track Key Performance Indicators (KPIs)

You will only be able to measure the success of your content creation efforts if you identify the right KPIs for your business. In content marketing common KPIs are engagement metrics such as social shares, comments, bounce rate, time on page, etc., website traffic, conversion rate, and client retention. By regularly tracking these metrics you can make data-driven decisions.  

For example, let us suppose that your goal is to increase website traffic. You can track metrics such as referral traffic from social media platforms. Organic search traffic, and the number of backlinks your posts are generating. By regularly monitoring these KPIs you can identify strengths and weaknesses in your strategy and act accordingly.

3. Conduct A/B Testing

A/B testing allows you to understand what resonates better with your audience by comparing the performance of distinct versions of your content. You can create multiple variations of your content and test them simultaneously so gather data on elements that are more successful in achieving the outcome you desire.

4. Use Content Analytics Tools

You should leverage content analytics tools to successfully measure the performance of your content scaling. You can track and examine your content success more effectively as these tools can offer you valuable insights and data you can work on.

Platforms like Google Analytics, HubSpot, Semrush, ahrefs, BuzzSumo, etc. can offer you details on metrics such as audience demographics, page views, click-through rates, and much more.

How to Scale Your SEO Content Strategy?

Disconnects between content and SEO teams are common in many organisations. Now that you know how to successfully scale content, you may benefit from knowing how to avoid such disconnects and ensure collaboration throughout the content life cycle by aligning strategies and communication from the start.

Here are some tips to keep your SEO content scaling strategies to maintain this synergy:

1. Early SEO Involvement

When assigning writing tasks you should include SEO consideration so that writers can integrate high volume and relevant keywords effectively during content creation.

2. Keyword Research

After you have set topics and outlines in the content calendar you should share keyword research with your operations team. This allows writers to choose relevant keywords for a chosen topic, align it with user intent, and prevent competition between their own content. 

3. Use Structured Keyword Recommendations

Offer keyword research in a spreadsheet that indicates recommended keywords. This will help writers strategise content features on the basis of search volume and competition levels.

4. Consistent Communication

Through project management platforms you should ensure that the SEO team stays aware of all soon-to-be-completed writing assignments.

5. Conduct Link Gap Analysis and Provide Feedback

In your keyword research include a link gap analysis to provide guidance to the content team on targeting high-difficulty keywords. Inform management about how difficult the target keywords are and the budgetary requirements for effective link building.

6. Keyword Integration

Incorporate supporting keywords, focus keywords, non-branded keywords, and related queries in evergreen content. If possible you should use them in headers and subheads for better search performance.

7. Measure SEO Progress Individually 

Track the performance of individual URLs rather than broad SEO goals across multiple pages. This approach provides a clearer ROI on SEO efforts and helps in achieving specific goals.

Why is Content Scaling Important?

If you have read the 14 steps to take to scale your content you already know the importance of content scaling for your business, however, if you want to know what content scaling can do for you, continue reading:

Improve SEO Performance

Consistent publication of fresh, relevant, and high-quality content is one of the main driving forces of SEO success. The possibility of getting more visibility and ranking boosts in search engines is higher when you regularly add fresh and helpful content to a website. This is due to the fact that search engines prefer websites that get updated frequently with high-quality content.

The algorithms interpret this as the site’s authority, helpfulness, and relevancy. With content scaling you are able to add a greater volume of high-quality content, which will also help you cast a wider net, enabling you to answer a larger amount of search queries. Thus, by engaging a greater number of audience you will be able to up your SEO game considerably.  

Drive Higher Conversion Rates

If you want to convert your website visitors to customers or clients, scaled content can play a pivotal role in making that possible. Content scaling gives you more high quality with which you increase your number of touchpoints for engagement and build up the conversion rate.

Depending on the stage of the client’s journey and the business your content can include prompts for free trials, newsletter sign-ups, sample products, or direct purchases.

Increase Brand Awareness

The more your brand is associated with a solution or recognised by your customers the better its awareness within a particular industry. However, in digital marketing, brand awareness has a slightly different meaning, especially looking through the SEO lens. Brands attract more attention when they appear more frequently in the SERP for a specific subject.

The customers or the searchers understand that the company is authoritative in that subject and most probably can answer their query. Therefore, getting more recognition in the market is directly proportional to the number of content you are able to rank. 

Higher Revenue Generation

For businesses, the ability to gather more client work without expending a significant amount of effort and resources is essential. If you successfully scale your content either by yourselves or with the help of content scaling services you can offer greater value to your existing clients and more importantly onboard a greater number of new clients.

By successfully managing content scaling you can continue providing satisfactory services for your previous clients while offering excellent products to your new clients all the while keeping your team in a streamlined workflow.

Takeaway

Incorporating these organic content scaling strategies will empower your business to consistently produce high-quality content, enhance your SEO efforts, and drive greater brand visibility. By streamlining your processes and aligning your team with your scaling objective and goals, you can achieve sustained growth, higher conversions, and increased revenue.