If you own a website, wouldn’t you want to get a top rank on the search engine results page? SEO, like a guiding star, can help content reach its maximum potential. Therefore, you must focus not only on the quality of content but also on optimising it.

On that note, in this article, we will discover the intricacies of search engine optimisation and learn all the proven strategies to ace the digital world. Let us get started!

What is Search Engine Optimisation (SEO)?

SEO is not as complicated as it seems to be. We will simplify it as much as possible and help you understand it better.

SEO: search engine optimization

When asked what SEO is, it can be defined as a strategy that enhances the visibility of a web page on the Search Engine Results Page (SERP). Its main motive is to improve your visibility on SERP, by attracting website traffic who will end up becoming your customers.

What are the Types of SEO?

On-page, off-page SEO, and Technical SEO are the three types of search engine optimisation.

On-page SEO deals with anything visible on your webpage. Off-page involves anything that does not directly take place on your web page but ultimately, aims to help with your strategy of SEO. Technical SEO, a bit different from these, deals with technical elements such as site speed, user experience, crawlability, and indexing.  

A content writer should primarily be aware of the nuances of on and off-page SEO strategies. Before it gets confusing, let us discuss them in detail.

On-Page SEO Strategy

On-page SEO is the way by which you can optimise content for both search engines and users. It is everything that you do on a webpage to boost your rankings. Here are some steps that you can implement in your SEO strategy.

1. Keyword Research

Finding relevant primary and secondary keywords is the foundation step of SEO strategy.

Now, one of the easiest ways to find popular keywords is, of course, Google Ads You can type a keyword into the search field of Google Ads and find out how many people are searching for them. The tool offers great keyword options based on what people are searching for.

You can check the competition and search volume of these terms by using keyword tools like Semrush and Ahrefs as well.

2. Analyse Your Competitors

Identifying and analyzing your competitors is important in creating a successful SEO strategy.

It makes you understand who your target audience is and their needs and preferences. It also helps you to understand the behavior, strengths, and weaknesses of your competitors.

Tools like Semrush can save you time in this case. If you type in your URL after clicking on the ‘Domain Overview’, a list of competitor websites will pop up, that are targeting a similar audience group as you are. Once the competitors are identified, you can proceed to identify their keywords you would want to compete with.  

3. Create a Unique Content

If you want your content to stand out, there are two things that you can do- write something bigger or write something different.

Unique content makes a customer want to read it as everyone likes the taste of freshness. If your content does not add much value, it will be difficult to retain the audience. In addition, publishing original content will help you improve Domain Authority.

Take suggestions from your competitors. However, focus on creating something different as nothing beats the power of good content.

Now that we have a fair idea of what on-page SEO strategy is, it is time to learn about off-page strategies. Let us discuss some off-page search engine optimisation techniques that can drive organic traffic and improve domain authority.

Off-page SEO Strategy

Off-page SEO strategy is when you make efforts to boost a website’s search engine ranking without making visible changes on the website itself. Some of the common strategies include link building, press releases, and guest posting.

It is the practice of making other websites link to your site or build one-way hyperlinks. These links are also known as backlinks.

The more backlinks a domain has, the more authoritative Google considers it. In addition, it also improves search engine visibility to a great extent.

Some popular link-building strategies include public relations, content marketing, broken link-building, and so on.

2. Press Release

These are articles that you submit to different media channels and news outlets regarding new items or services that your firm offers.

Here the articles should be keyword-optimised, informative, and engaging. It not only helps you promote brand awareness but also comes to the public attention and allows growth marketing opportunity for your business.

Press releases can be used for a lot of occasions like informing the public about a new venture inauguration, winning a prestigious award, and so on.

3. Guest Posting

Guest posting involves publishing articles on someone else’s website to reach a wider group of audience. It is an efficient way of link-building and improving search engine ranking.

While making guest posts, it is important to ensure that you’re publishing content on websites that are similar to your niche. Additionally, you must focus on creating value through your content.

Many guest posting sites are available to you for free. All you need to do is select the one that serves your purpose and use this off-page strategy to its ultimate potential.


It is safe to assume that you now know slightly more about search engine optimisation than you did before. To know more, you can always regularly research the latest SEO guidelines to stay updated about any new developments.

SEO is ever-evolving and there’s no end to learning it. To quote Bruce Clay, ‘SEO will only be done when Google stops changing things and all your competition dies.’