Digital marketing is an extensive platform evolving constantly, and business owners need to stay informed about the trends to reach their target audience. If digital marketing efforts are not effective in the long run, the owners will lose their time and money. However, the companies have understood the importance of digital marketing and have started experimenting with strategies to outrun their competition. So, in this blog, we will explore some of the most successful digital marketing case studies and how companies came up with new ideas and techniques to attract more audiences.
What is a Digital Marketing Case Study?
A case study in digital marketing is an in-depth research or examination of a specific marketing strategy. The goal of the case study is to provide insight related to the success or failure of the approach.
In addition, a case study offers a detailed report of the real-life marketing technique and focuses on any one particular product, service or organisation. A case study will help you understand the marketing strategies used to promote a product and how its sales got influenced. You can also use digital marketing case studies to learn the best practices to learn and improve your marketing strategies.
What is the Importance of Digital Marketing Case Studies?
In today’s age, every brand works to build brand value for their product or service by uploading regular content and sharing it to gain more potential customers. According to Uplift Content’s report, 40% of SaaS marketers say that case studies are effective in boosting an organisation’s sales.
Here are some of the important factors of case studies in marketing:
1. Show Your Expertise
In the digital marketing world, if you write sharable content, you can become an expert in your niche or industry. Case studies are one such way of content marketing strategy that will help you showcase your expertise and knowledge to the target audience.
Through case studies, you can exhibit the brand’s expertise in a particular area or niche. It will help you to build trust, establish authority and outrank your competition in search results.
2. Functions as an Influential Social Proof
Whenever customers want to buy a new product or service, they seek social proof to support their decision. In social proof, they look for reviews, testimonials, ratings and case studies. Hence, case studies help them in deciding to choose the right one.
In addition, case studies have the upper hand as they depict the original stories of the customers and organisations. It even highlights the specific objectives and challenges of the brand.
3. Improves Relationship With Customers
One of the importance of case studies in digital marketing is that it helps in building relationship with existing and potential customers. When you create a case study related to the challenges faced by your existing customers and provide a practical solution to it, the audience will connect and gain benefit.
It helps you improve your relationship with the customers, and they can take a stand for your brand in the future. However, you must provide real-time case studies that will help you gain more potential customers for your business.
4. Acts as Unique Selling Proposition (USP)
Nowadays, many business owners are looking for new ways and strategies to sell their products or services. In such situations, case studies can be one of the effective ways to drive more customers to your website and enhance the sales of your products or services.
To do this, you need to prepare a case study and ask your sales team to pitch it in front of your clients to gain more potential customers. Therefore, case studies can act as Unique Selling Proposition (USP) for your business.
5. Drives Lead and Conversion
When it comes to generating leads and converting them into potential customers, all business owners face challenges. You can use traditional digital marketing and online advertising to drive more audience to your website and generate leads and conversion.
However, crafting and uploading quality content plays a crucial role in achieving organic leads for your business. In addition, gaining organic traffic is crucial for your website as it generates 53% of website traffic, according to Search Engine Land’s report. Case studies can help convenience the audience to purchase your product or service. You can include relevant data and figures in the case study to make it more convenient for the audience.
What are the Advantages of Making Digital Marketing Case Studies?
Digital marketing case studies take a lot of effort and time, but it is worth the resources. Many business owners prefer publishing video content of their case studies to make it engaging. Here are some of the benefits of case studies:
1. Improves Brand Trust
Case studies are effective in building a trustworthy relationship with the audience as the case studies speak for the viewpoints of the previous customers. The customers will talk on behalf of your brand and how good your product or service is.
Furthermore, it will help the audience trust your business and give your brand more credibility. In today’s age, the audience trusts consumers as they will share their experience dealing with the companies and is crucial in building trust.
2. Original and Unique Content
‘Content is the King’, and content marketing is a crucial digital marketing strategy. Creating unique and engaging content is the prime thing to keep the audience involved in your website or content.
In the same way, case studies are crucial marketing techniques that will help highlight the different experiences of your customers. You need to create unique case studies that are different from your competitors, keeping the relevancy of the case in mind. There are less expectations that two case studies will have the same output.
3. Shareable Information
When you make a digital marketing case study, you can represent it in video, image, text and infographic format. You can even publish the case study in the form of a podcast to make it more engaging.
Case studies have maximum digital marketing potential across multiple marketing approaches. You can even reuse the case studies for email marketing purposes and share them on social media platforms to reach a wider audience and build your brand value.
4. Engage Via Storytelling
All people, whether young or old, like to hear stories and case studies of digital marketing are also stories of brands about their successes or failures. It is an interesting way to keep the audience engaged in your website.
In case studies, the customer is the hero, their conflicts are the problems, and your company is the solution to the problem. If you use the power of storytelling to make your brand more relatable to your audience, they can analyse how you are helping them in their buying journey. Furthermore, you can include some statistics and data to make the case study more convincing and engaging. It will help build a community that will allow you to grow your business in the long run.
5. Exhibits Your Success
Whenever you read a case study, it is result oriented. It will be hard for you to find a case study without any results. Business owners generally present their success stories in case studies and publish the results they have achieved after applying any particular strategy.
Case studies act as a guide for audiences who faces the same problem and want help. Hence, it helps them by providing real-time solutions to the problems to overcome them.
Best 5 Examples of Digital Marketing Case Studies
Here are five successful digital marketing case studies that have given good results and provide valuable input to business owners to improve their marketing strategies.
In 2019, Lays initiated the ‘Smile Deke Dekho’ campaign. Through this campaign, the company promoted that a smile can connect individuals universally and at the same time.
Lays portrayed different emotions and moods through their flavours and packets. They invested in influencer marketing to bring uniqueness and let the influencers advertise on behalf of the company. Furthermore, Lays made 350 packs for different influencers to make the campaign a super hit.
Result of the Campaign:
- The customers get a customised product which is uniquely focused on them. It also helps the company and customers connect well with each other and bring a smile to the face.
- The ‘Smile Deke Dekho’ campaign accelerated the use of social media platforms as individuals were posing for a smile after purchasing the packet of Lays.
2. Amazon India
When it comes to digital marketing strategies, e-commerce companies always bring unique ideas to make their online presence successful.
In this case, Amazon India, one of the world’s largest e-commerce retailers, initiates ‘The Great Indian Freedom Sale’ during the Independence Day celebrations. It is one of the most successful campaigns and is an excellent example of digital marketing techniques.
Result of the Campaign:
- One of the benefits of this campaign is that people would postpone their buying plans until the 10th of August to avail the deal.
- The company even held a tournament which included various entertaining activities, and three lucky winners received Amazon Gift Vouchers worth ₹ 10,000 each.
3. Burger King
Who has not heard about Burger King, the American-based restaurant giant? However, this legendary restaurant has also identified the importance of digital marketing. Burger King comes up with new digital marketing technologies that help them to compete with their arch rivals McDonald’s.
One such marketing strategy is when they have used Google’s voice-activated tool ‘Ok, Google, What is a Whopper Burger?’ so that any smart device would read up the Burger King’s famous Whopper Burger.
Result of the Campaign:
- The main purpose of this strategy was to introduce the brand and its product to the customers.
- Although the campaign was not a great hit, it set a bar for the competitors to beat Burger King’s digital marketing strategy.
Zomato is one of the digital food giants in India. You must have witnessed its mastery in the digital marketing world. The brand is famous for its digital marketing creativity and has won hearts on social media platforms.
The tweets and notifications of Zomato related to the latest news and trends helps them to promote their brand diligently. It boosts their engagement and helps to attract more customers to avail their service.
Result of the Campaign:
- Zomato’s digital marketing techniques influence people to join their community and order food through their online application.
- They have mastered the art of creating memes on current issues that helps them to boost their online presence and make Zomato a prominent brand.
5. Make My Trip
It is one of the high-quality travel agencies and is known for its social media channels. The company came up with new and innovative campaigns to attract customers during the holidays. Make My Trip created the ‘Dil Hai Hindustani’ campaign that illustrated the freedom journey of India from 1857 to 1947.
The campaign included the Mangal Pandey agitation, the Jallianwala Bagh massacre, the Non-Cooperation movement and other important events in Indian history.
Result of the Campaign:
- People participated in this campaign by picking their favourite freedom fighters and sharing the blogs mentioning the name of the freedom fighters.
- It also enhanced the company’s online visibility as people participated by using the #DilHaiHindustani to win exciting gifts and rewards.
How to Create an Effective Digital Marketing Strategy?
An effective digital marketing strategy is a plan that denotes how you can use multiple marketing channels to reach your target audience. You must have a digital marketing strategy as it will help you achieve your business goals.
Here are some of the steps that will help you create an effective digital marketing strategy for your business:
1. Identify Business Goals
The primary step in creating a digital marketing strategy is to know your business goals. In simple words, you must know what you achieve through digital marketing. The goals must be well-defined, as you can measure everything in the digital marketing campaign.
In addition, you need to take benefit of this aspect and create a digital marketing plan that focuses on achieving targets and milestones in the long run. You can include goals such as increasing the website’s organic traffic, generating more sales, cost-cutting of Pay Per Click (PPC) advertising, etc.
2. Know Your Target Audience
After identifying your business goals, you need to identify the target audience. In other words, you need to know who you are targeting through your marketing campaigns. You need to recognise where your target audience is from, the age group, gender, interests, educational background, etc.
Once you have identified your target audience, you can craft the strategy with them in mind. It will help you have a successful digital marketing strategy and boost your brand’s online presence. In addition, it will generate more leads and help you convert them into potential customers.
3. Acknowledge the Audience’s Needs
If you you go through the case studies of these digital marketing strategies, you will find that understanding the need of the audience is the ultimate goal of creating an effective digital marketing strategy. You need to understand the audience’s search intent when searching for information on a search engine or a social platform.
You can do this by using either one of the approaches. The first approach includes identifying the audience’s needs at every stage of the digital sales funnel. However, the second approach includes taking information from different customer profiles and coming up with a separate sales funnel for each.
4. Creating Unique Content
After understanding the requirements of your audience, you need to create content for them. Once you have identified the audience’s requirements, you can create multiple content for your digital marketing campaigns.
Content can be an article, blog, image, infographic, video, podcast or anything you can upload on your website. You can also upload such engaging and unique content on your social media platforms to increase traffic and make your campaign successful.
You can hire a professional who will create the finest quality content on your behalf. At Das Writing Services, we create tailored content for our clients that helps them generate more audience and earn more revenue. We even produce 100% AI-free content, making it more engaging, which will help you to outrank your competition.
5. Implement SEO Guidelines
If you start with SEO as early as possible, you can impact the digital marketing technique. It is one of the most effective digital marketing strategies and is beneficial in the long run. SEO is divided into three main subcategories: On-Page SEO, Off-Page SEO and Technical SEO.
All these categories are vital in optimising your website and helping you achieve a higher SERP ranking and traffic. Furthermore, if you follow the SEO guidelines properly, your website will appear in the top positions for the search terms related to your business or niche.
6. Invest in Paid Advertising
When you start your website, you must know beforehand that a massive portion of your marketing budget will get administered towards Pay Per Click marketing or paid advertising.
According to Techjury’s report, a brand’s awareness increases by 80% through online advertising. However, different advertising platforms function differently. You must choose the platform that is a perfect fit for you and your target audience.
For instance, if you own an e-Commerce website, advertising your products or services on Facebook will be ideal. However, if you are targeting business executives as your audience, LinkedIn is the best choice for paid advertising.
7. Analyse the Result
Once you have created the digital marketing strategy, you need to put it into practice. It will help you analyse how the customers interact with the strategy and whether you are progressing towards your business goal.
In addition, it will help you to analyse the correct action you need to take if there is any deviation from the original technique. You can also learn from the technique which has not worked according to the plan. Once you gather all the information, you can create graphics or images to represent visual comparisons and goal-tracking of your business.
Henceforth, digital marketing case studies have always helped individuals understand the importance of digital marketing techniques and how customers react to different strategies. Every brand has its identity and knows how to make the target audience engaged towards itself to generate leads and sales.
To implement an effective digital marketing strategy in your business, you have to prioritise content marketing strategies. It is one of the successful ways of attracting an audience to a website. You can hire professionals to craft quality content to help you boost your online presence and attract more traffic to your website.
Frequently Asked Questions
1. Is case studies effective in digital marketing?
Yes, case studies are effective in digital marketing. It helps the buyers during their buying journey as they can compare the solutions and provide any additional solution to the problem they are facing.
2. Who writes digital marketing case studies?
A digital marketing case study is generally written by an individual working in that company. It could either be a writer, communication coordinator or marketing assistant. However, in some cases, companies approach professionals having experience in content writing and understanding the digital marketing strategy to write case studies on their behalf.
3. What can we learn from digital marketing case studies?
Digital marketing case studies help us understand how the products or services work and the reaction of your target audience to them. Through this, you can showcase your expertise, build a trustworthy relationship with your target audience and turn them into potential customers.