What Is Unique Content and How to Create It

Do you know 7.5 million blog posts are being published per day in 2023? 

According to the statistics, if your business has blog support then there are 55% more chances of getting visitors. 

With such a huge amount of content being posted online it gets even more difficult to rank on the first page of SERP.

You might have heard that it is important to create unique content if you want to rank higher on the search engine ranking page. 

But what exactly is unique content? How to write a unique content? If these are your questions then you are at the right place. 

This article will guide you through the intricacies of unique content and how you can create stellar content for your website that will be 100% unique. 

What Is Unique Content?

Unique content is a piece of information available on the internet that is completely different from the other content available. 

Now, unique content does not always mean that you have to create something completely out of the box or entirely new. It can also mean presenting a piece of content on such a topic which is already there but adds new dimensions and perspective to it. The main goal should be to make it so engaging so as to keep the readers hooked to the content. It is one of the things you should consider when developing your website content.

Now, hooking your readers mean that you must bring something new and unique to the table. To ensure that, know how it differs from a duplicate content in the next section.

What Is the Difference Between Unique Content and Duplicate Content?

Did you know that according to a study conducted by Raven around 29% of your website content is duplicate content? 

Duplicate content is something that is entirely the opposite of unique content; it is copied from somewhere and there is nothing new to it. 

Google algorithm mostly disposes this kind of content and pushes your rank down on the search engine ranking page. 

Duplicate content is generally found in location pages, product descriptions and blogs and articles of low quality. 

In a lot of cases, duplicity is not done intentionally but occurs due to writing on the same topics time and again. Extra care needs to be given to these cases as they are easier to miss. 

10 Ways to Create Engaging Unique Content 

Mentioned below are some pointers that can help you in creating unique content. 

1. Create a User Persona for Marketing Strategy 

Creating customer personas is important if you want to create a unique content marketing strategy. This process can help you understand your customers and build your content around that. It will also give you in-depth knowledge about what are the needs and challenges of your target audience. Here are some unique content marketing examples you can read to get a better idea.

Before starting to write create a basic profile about your audience: 

• Goals – what is the standard and goals of the user and what is the point of judgement?
• Demographics – gender, age, ethnicity, income, etc 
• Behaviours – how do they behave or act in certain situations?
• Challenges – what are the challenges faced by the customer that they want to tackle?
• Source of Information – which channels are they using to get information? (Tv, Social media, newspapers and magazines, personal experiences)

Always conduct thorough market research on what is trending and what are your competitors doing. Search Google trends to get recent updates about customer behaviours and needs. After you understand your user persona, define your content tonality and style of writing accordingly.

2. Conduct Proper Keyword Research 

According to a CSA study, around 81% of customers conduct research online before making a purchase. Hence, incorporating the right and suitable keywords related to your industry is vital. 

You can focus on low-search volume keywords that can bring in more organic traffic. Some of the benefits of using them are:

• Low-competition keywords are more specific to the topic. This helps in the easy tailoring of content that will exactly fit the search intent of the consumers.
• Google prioritises user experience over anything. If your content can fulfil that then there are very high chances of your website ranking on the top which in turn will give more organic traffic.

There are several tools available in the market that will help you in analysing the keywords, you can take help from them. Keywords will help you in ranking better as well as formulate better headings and subheadings. When you take the help of a content writing service, this process will become a lot easier. They will conduct in-depth keyword research and then write content accordingly.

3. Make Your Headline Appealing

Did you know that 80% of readers that come to your website read the heading but only 20% of those will read the entire article? 

If you can create a strong headline which will make the users curious about the content they will go through the rest of the content. 

A lot of people copy-paste headings from different websites or sometimes even from their competitor’s websites. This will only make you lose your potential customers as well as get a lower rank on the SERP. 

Some ways through which you can create a unique title:

• Add numbers in your title as it psychologically attracts the consumer.
• Add power words related to your industry that will make the readers curious.
• Add your keywords in the title, this will also help in better ranking.
• Add question-based headings and then give the answer to that question through your content.

4. Add Images and Videos 

This can be a great way of making your content different from others. 

According to Forbes, 91% of consumers prefer visual content over written content. Hence, it is important to add visuals in the form of infographics and videos or pictures. 

This will not only grab the attention of the readers but also make your content unique, if you are adding pictures or tables that are created by you no one can say that it is copied from somewhere. 

If you do not believe us have a look at these statistics:

• In a study by BuzzSumo on over 1 million articles, found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
• According to Brain Rules, When people hear information, they’re likely to remember only 10% three days later. However, if an image supports the same information, they retain 65% of the information three days later.

5. Refer to Authoritative Websites When Collecting Data

It is in human nature to believe things that are backed up by data. When writing content for your website, refer to authoritative sites for collecting data and link it to your article.

The more your content is backed up by data the more they will believe it.

Your competitors might not have done this and it will give uniqueness to your content. But keep in mind to never link to low authority websites as it might cost you, customers. 

In addition to this,  linking to higher authority sites helps Google in understanding what your content is about and categorise it better. 

6. Personalise Your Website Content

This trick will never go wrong when creating unique content. Content personalisation means creating content for specific groups of people. 

Did you know?

• 66% of consumers say that not personalised content would stop them from making a purchase.
• According to Accenture, 91% of frequent shoppers only buy from brands that personalise the experience. 
• 90% of U.S. consumers find marketing personalization very or somewhat appealing.

Just like your tonality is different when talking to your friend vs when talking to your boss similarly you need to have different tonalities when writing for different mediums and for different audience groups. Hence a lot of people hire a copywriter for this job. 

When you are personalising the content you need to know who your target audience is; who are you speaking to. Your content should match the language preference and understanding of your readers.  

The best way to do that is by thinking about which generations you are dealing with. It will automatically become easier after that. You would not talk to a teenager the same way you will talk to an adult. 

Also, keep in account your brand’s personality. If you are a high-end brand, use sophisticated words that will reflect luxury and professionalism. But if your brand’s identity is affordable then choose words that will reflect comfort, day-to-day use and affordability.

7. Include Your Personal Experiences

This goes without saying that this will be a 100% unique aspect of your content. The experience you have had will not be the same as others.

When you add this aspect to your articles and blogs, it will not only give it a personal touch but also let the readers know about your experiences. 

When you share your personal experiences the customers feel as if they know you and the brand personally and it helps in creating a bond between the two.

If you are confused about what can you add to these sections you can take references from the examples listed down below:

• Share a real-life story
• Add a little anecdote
• Give first-hand advice
• Explain how you solved a particular problem

8. Add a Fresh Perspective to Your Content

It will not be logical to say that you can create something entirely new without referring to something already present. 

Now do not get this wrong, you can do this but the chances are very rare. 

So when you are referring to content which is already present on the internet, never copy-paste from it. Read several articles on the same topic and then understand what is written. 

After doing that you can ponder on what more you can add to the content without deviating from the topic. Always add a new and fresh perspective that is yours to make unique content. 

Give inspiration in your content that others can refer to and get informed. If it is helpful to the users, Google will appreciate it too.

9. Always Plan in Advance

Advance planning helps in creating a proper marketing strategy and organising your content. This will help in properly analysing what your competitors are doing and creating something that is entirely different from them. 

It will also ensure that the blogs are getting posted on a regular basis and create a sense of regularity for your readers or customers. 

Additionally, it will allow you to have a few emergency posts ready to be published at any time. You can also ensure that the content shows originality before it is published.

However, do not rush things. If you are doubtful about certain topics it is better to give it extra time and attention. Trying to do everything according to a tight schedule can at times hamper creativity. 

What can actually help you in these situations is creating a journal of ideas.  They may or may not be included in the post but at least you will have a clear sense of direction. Answer questions like what are the problems of my customers and how do I solve them. 

Then, think about how your knowledge and experience could bring extra value and what tips you could share with others. To take inspiration you can browse through trending topics in your industry and then share your opinions about them. 

This way you can create unique content without copying from anywhere.

10. Take Audience Feedback Into Account

Are you getting regular readers on your blog posts? If yes, what is the need of looking for inspiration elsewhere?

The best way you can take inspiration from your loyal customers or readers is by asking them to engage. Encourage them to comment on your blog posts, this will not only give you ideas but also increase the post’s visibility. The more the audience engages with content, the more Google will rank it higher. 

Ask them questions about what they would like to read about. What are their challenges? And then you can solve these through a piece of content. 

One of the best platforms to engage with users is social media. You can do a Q&A from your account and ask them for any new suggestions on the content they would like to see. This will also ensure that the content is unique as it is tailor-made. 

Additionally, you can take help from the sales and customer care departments of your company. They know the types of questions a customer can ask and you can incorporate that in your blogs and articles or FAQs. 

What Is the Importance of Unique Content in Social Media?

According to research by DataReportal, 75% of internet users use social media to research products.

According to Forbes, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. 

As mentioned above, Google punishes duplicate content in an indirect way. But this is not the case for social media. The nature of social media is to make things viral, so a lot of users repost content from other channels all the time. 

Does your business have social media accounts on all the different platforms? If not then do so today. 

Ensure that you are posting engaging and unique content on your social media handles that can be shared by other people. Only when you share infographics, videos or written content with the potential to go viral and shared more. 

For example, You can share visual content on Facebook and Instagram and written content on LinkedIn and Twitter. 

What Is the Relation Between Unique Content and SEO?

We all know how important it is to take the search engine optimisation factor into consideration when developing any type of content. 

In any type of industry, there is a competitor already present in the market who has built its space online. They have high domain authorities because of several reasons and it becomes hard to compete with them for top SERPs. 

Creating unique content will help in building a brand, getting a better position on the ranking page and ultimately outranking your direct competitors. 

Search engines actually look at whether or not the content is fresh and new. Google ranks the content based on factors like uniqueness, relevancy and quality.  

Google will consider your website as an authority site if there are quality backlinks and a lot of regular visitors coming. 

Unique content is one of the strongest pillars of your website. Without it backing you up it becomes very difficult to rank on the first page. Even if you get a rank initially after posting duplicate content it will not be permanent. Unique content can help you in boosting your website’s popularity immensely so always create content from scratch. If the process is too tedious for you, there are several content writing services available in the market that can help you in every way possible.

Frequently Asked Questions

1. Why Is Unique Content Important for Google?

Google continuously tries to improve customer experience by providing them with the best search results. Hence, if your content is unique it will be prioritised and get higher rankings on the SERP which can benefit you in a lot of ways.

2. What Are the Benefits of Creating Unique Content?

There are a lot of benefits to creating unique content like establishing leadership, generating more organic traffic, getting quality backlinks and boosting the overall SEO of your website. 

3. How to Get Ideas for Unique Content?

You can check google trends to check for trending topics on the internet and use tools like SEMrush and Ahrefs to generate keywords and look for their search volume. Through this, you can get keywords that you can create unique content on.

4. Are There Any Editorial Tools We Can Use to Check Our Unique Content?

Tools like Grammarly and Hemingway Editor can help you find any grammatical mistakes you might have made. Additionally, you can take help of the Copyscape premium tool to check if your content is plagiarised or not.