“Are you searching for a way to explore and understand Google algorithms in detail?”
Don’t worry; you are not alone in this boat!
When starting in the content writing industry, most individuals don’t have a clue about this or how algorithms work.
Learning about them in simple terms is an efficient way of becoming a professional content writer quickly. Every leading content writing agency looks for writers who keep in mind these algorithms while writing.
Through this blog, we will help you perceive the approach of distinct Google algorithms in short.
Have a look at the latest algorithm updates!
Google Algorithm Update
Panda algorithm was one of the first major updates from Google
Pandas are fat and fluffy animals that don’t pose any threat to others and primarily feed on bamboos.
However, the irony lies in the fact that although being ‘fat’ this algorithm catches ‘thin’ contents be it an article, webpage, or a blog writing.
Initially released back in the February 2011, this update was previously known as ‘Farmer.’ The sole purpose of this algorithm is rewarding high-quality contents/websites and eliminating those from Google’s SERPs that have sub-standard content. Thus, many companies opt for professional writers for their website content development as they can create top-notch materials.
Seizing plagiarized, duplicate or thin content is what Panda does best. Moreover, it also stops spams which users generate and also contents with keyword stuffing.
So, original SEO articles are a must!
To every web page, this algorithm adds ‘quality score’ which is essential for SERP ranking. Though it was rolled out as a filter to the ranking algorithm, it was incorporated officially into core Google algorithm in January 2016.
Hence, every top content writing agency around the world follows the rules which the latest algorithm updates provide to rank well for increasing their traffic.
Penguin update for chasing away manipulative links
Donning a black tuxedo, the Penguin algorithm prevents Black-Hat SEO techniques!
It is an update which every leading content writing agency is careful about.
Penguin was released just over a year after the Panda algorithm. In April 2012, as soon as this update went life, it started catching sites with irrelevant or spammed links along with contents which had unnecessary links within anchor texts.
The objective of this algorithm is to decrease a sites rank if the links presented are deemed manipulative. This update helped Google eliminate sites which spammed its SERP.
Top Heavy Update for us who hate advertisements
“Like us humans, Google also doesn’t like too many advertisements.”
We hate going through tons of advertisements before reaching to the actual content, and so does Google, hence came the Top Heavy Update.
January 2012 was the release date for this update. After receiving numerous complaints, Google decided to prevent sites from ranking high in their SERP that displayed too many ads before the actual content.
This update soon became one of the most favored Google algorithms for providing the superior user experience. Now websites
PageRank helps in ranking sites based on quality links
PageRank checks the quality of outbound links which comes into an article, blog writing, or any other webpage. This way it determines the page’s importance based on these links and ranks them accordingly.
This algorithm primarily acts as a ranking system through which every website gets a place in the search engine results page.
Pigeon for delivering location-based results
Google Pigeon soars up in the sky and brings you search results that are location oriented.
It was launched in July 2014 and returns those results where a user’s location plays a crucial role. It bonded the local and core algorithm; traditional SEO articles and adequate keywords helps to rank results based on location these days.
It affects a website if there is a poor off and on page SEO. Hence, a top content writing agency offers ideal content development for search engine optimization through proper location based keywords.
Pirate penalizes copyright violation
The Google Pirate update says ‘Ahoy matey!’ and makes all websites ‘walk the plank’ that infringe copyright.
Confused? Don’t be!
In simple words, unlike other Google algorithms, it penalizes sites which receive copyright violation reports in high volume. This update punishes every site with this issue and lowers their rank as much as possible. Hence, remarkable and fresh SEO articles are what every website needs from a professional content writing agency.
Payday makes spammy sites pay!
“Payday is a happy time for us, however, the Google’s algorithm makes spam links and sites pay heavily by ranking them in the lowest position.”
It is a distinct set of algorithm update; the primary purpose is identifying and punishing sites which manipulate search engine results using spam techniques for improving rank and increasing traffic as well.
So, companies hire professionals for website content development to avoid getting hit by Payday.
Rank Brain the A.I. of Google.
“Similar to our brain, Rank Brain helps Google to understand the meaning behind every search or query.”
Latest algorithm updates are the reason why you get the best matching results against your queries and Rank Brain is the vital one. In October 2015, this came into effect and removed shallow content as well as eliminated poor user experience. It is somewhat of an artificial intelligence which tries to understand the need of the users for a better experience.
Moreover, for having the best-written contents, various organizations opt for assistance from a leading content writing agency.
All updates are a part of Hummingbird algorithm.
Will a car run without its parts? The answer is NO!
Same way, Hummingbird is the car, and the other Google algorithms are different parts of it. All these come together to aid in providing the best and relevant results to users like us.
These are the primary algorithms which every content writing agency is aware of and takes into account for developing multiple contents.
Be it an article or blog writing work, you should always keep these in your mind before venturing onto the writing adventure.
It is crucial for you to know about all these algorithms, as this will assist you in developing contents which will help your work rank higher in the Google’s SERP.