Creating a website for business is necessary but if it fails to get traffic it may not be able to help your business the way you want. This is why you must know how to promote or market your website and content to get traffic to your site faster.
So, the question that may bother you is how to increase website traffic. Right?
It might be difficult initially to attract traffic to your website but it is not impossible if you know the content marketing strategies.
How to Get More Traffic to Your Website?
As a business owner, you want the audience to know about your products or services. Well, you can let your website and its content talk on behalf of you to the target audience. However, for that, you need the audience to come and visit your website.
According to Nerdwallet, 92% of business owners believe having sufficient website traffic is crucial for digital marketing strategies.
The following are some main steps to boost traffic to your website:
1. Know the Audience before Making Strategies to Boost Site Traffic
Knowing the target audience is crucial for making any digital marketing strategies. You should know the interests, purchase behaviours, demographics and other details of your prospective audience. Only after this, you will be able to deliver the information they want from your content. In this regard, if you already have an existing website and some traffic, you can check your traffic analytics for demographic details of your site visitors.
You should also know help which content writing format will work the best and help the target audience.
Once you gather all these details about target consumers, you can make decisions that will optimise the inflow of targeted website traffic. You can determine the keywords and topics you should create.
Once you know all these, you can instruct your writers or the hired writing agency to craft content according to your audience’s requirements. You can develop a solid information based content plan to bring more traffic to your website.
After knowing your target audience, you can tailor the content which speaks to them directly on your behalf. If you outsource your content writing from a professional writing agency, it is necessary that you convey the details of your prospects. The details include demographic, professional, and behavioural data along with the challenges and purchasing habits of prospects.
2. Create Unique Content to Get Website Visitors from SERP
One of the organic ways to increase website traffic is by creating the finest SEO-optimized content. You will have to create high-quality content that ranks well on the SERP and answers the reader’s question.
Your website visitors must get the solution to their specific search query. If you succeed in doing that, you can build authority for your website and establish a trustworthy relationship with your audience. Furthermore, it will promote your website as an industry leader.
Nevertheless, creating unique content for your website is a must to increase organic traffic for your site. According to Google Search Raters’ guidelines, the search engine intends to ensure only the original content gets a high rank on the SERP. Thus, you can increase the reach of your website to a wide range of audience.
In this regard, you can make Das Writing Services your content partner to get SEO content with high ranking potential.
3. Optimize Content With Keywords to Get Organic Traffic
Optimizing your content with keywords related to your business signals search engines that the content has the answers to users’ search queries. The process of optimisation is known as on-page Search Engine Optimization or on-page SEO.
If you recognise the search terms and phrases people use to find information about your industry, you can understand which keywords to optimize for to improve website traffic.
You can use tools like Keyword Planner, Semrush, Ahrefs, etc., to look for the terms people use to visit your website. After this, you can use those keywords within the content to optimise its rank-worthiness. With on-page SEO in such a planned way, you can easily increase traffic to your website.
4. Create Internal Links to Channel Website Visitors to the Next Page
While you are asking professional writers to care for on-page optimization, you must mention SEO professionals to develop an internal link-building strategy.
You will have to strengthen your internal link structure. It will help your readers discover informative topics your website blog has covered.
This strategy will help you channel your existing website visitors to another page. You will have to choose the right anchor text for that. Otherwise, it may lead to poor user experience.
5. Create Visual Content to Get More Traffic from Image Search
Having visually engaging content on your website will help you attract more traffic to your website, especially from the image search on Google. Another reason to go with the visual content is that readers nowadays prefer visual content to text.
It is seen that the audience remembers and shares the information that is presented visually. With shares, your content will reach a larger audience and turn them into your potential customers.
You can include infographics, videos and images within your blog posts to make your content more engaging. Thus, you can convey your message to the target audience more easily and keep them engaged in your content. You can see a significant increase in the session duration, subsequently strengthening the overall rank. As a result, these visual content insertions will boost traffic to your website in the long run.
To give you an example of how to get traffic from image search, here are 2 image search results against the query of ‘content writing agency vs freelancers’. If you click on these results and open the URLs, you will land on our blog: 7 Differences to Consider: Content Writing Agency Vs Freelancer.
6. Social Media Posts to Boost Website Traffic
Having a social media profile for your business is one of the significant ways to promote your website and bring more traffic. For instance, if your company supports e-commerce, you can post micro content to boost engagement. The social media micro content can be texts, images, videos, infographics, etc.
To generate more traffic to your website from these posts, you need to align the micro content with your blog posts and put the URL. Using this similar strategy, you can also lead potential customers to your product page to increase social sales.
Here is an example of how we have created a post on LinkedIn to bring traffic to our website.
You can see that we have posted a carousel with text containing a URL to our website. If people click on it they can go to our specific blog post on Landing Page Copy.
In this regard, if you want to reach out to a professional audience, it is better if you select LinkedIn. On the other hand, if you want to promote products and services, Instagram and Facebook are ideal choices. However, you must ensure there is a clear connection between the social media post and the link they click to reach your website.
7. Use of E-mail Marketing to Increase Site Traffic
Another way to generate traffic on your website is through e-mail marketing. It is a powerful tool to inform the target audience about your new products and services. You can also promote your new blogs through email marketing to drive the target audience to specific pages.
There are two types of e-mail marketing: Email newsletters and promotional emails.
Email newsletters are used to promote or inform the target audience about any sales or events taking place. It helps you to generate visits to your website and generate sales. Promotional emails assist you to promote your new products and services to the audience. You can use it to draw attention to any specific sale or event.
Here is how Neil Patel uses email marketing to promote his blog and bring traffic to the website:
8. Content Repurposing for Additional Website Traffic
There are times when it becomes difficult to come up with new topic ideas that can drive traffic to your site. You can overcome this obstacle by repurposing the content you have already published on your website.
You can use the information of existing content to create posts for other platforms. By adding the URL of your existing content with the repurposed post, you can drive traffic to your website from that new platform.
Furthermore, if you have created an image of any particular keyword, you can craft content on that topic to drive more audience to your website. It will assist you to use content that has already performed well and get more traffic to your website.
At Das Writing Services, we also use this strategy to bring additional traffic to our site. In the following image, you can see that we have repurposed our existing blog on Google E-E-A-T and created a social media post on LinkedIn. We have added a link to the blog page. So, if people click on the link on the LinkedIn post, they will go to our blog post.
9. Local SEO Optimization to Bring Traffic to the Website
Google’s local algorithms prioritise websites in search results that are located nearby. As a result, when local people search for your product or service, they find your website on the SERP.
For instance, if you look for ‘Best restaurants near me’ on Google, the search engine will generate the results considering your location or address.
To rank on local search, you need to optimise your Google My Business (GMB) profile, list your website on local business directories, and ensure that the name, address and contact details are consistent.
10. Increase Guest Posting for Referral Website Traffic
Another way to increase website traffic is to escalate guest posting for any article or blog you upload on your website. According to Referral Rock’s study, 60% of content writers prefer to write one to five guest posts per month.
To do guest posting, you will need sites that align with your business and are good for your brand. Guest posting helps you bring audiences to your website through backlinking strategies.
In this process, you will have to make efforts to get high-quality backlinks from other relevant websites. Link building ensures that your content has expertise on the topic. As a result, your content ranks better, thereby promoting your website and the brand on Google.
Plus, getting hyperlinks from reputed guest post sites also brings additional referral traffic to your website when users click on the hyperlink. You must make an effort to get backlinks from authoritative sites.
What are the Types of Website Traffic?
As you have understood various ways to increase website traffic, now you should know what type of traffic comes to your website.
It will help you analyse the most effective way to attract the audience to your website and turn them into potential customers.
1. Organic Traffic
It includes individuals who found your website through search engines like Google. It is a scalable method, which means that if you emphasise more on content optimization strategy, it will give better returns on investment.
You have to properly optimise your content by following the SEO guidelines. Increasing website traffic organically will boost your content’s ranking and enhance the brand’s online visibility.
We have attached a video below to make it easy for you to understand how to get organic traffic to your website.
2. Sponsored Traffic
In this type of traffic, you will get an audience who visits your website after clicking a paid. You can do it through Google Ads or social media advertising. Sponsored PPC traffic helps your website to emerge in search queries against related keywords. It enhances your brand’s online visibility despite your failure to get a higher rank on the SERP. Thus, you can generate more traffic to your website to promote your products or services.
3. Referral Traffic
Referral traffic refers to the individuals who click on links on other websites and land on your website. For example, when you read a blog or an article, you will come across hyperlinks. Once you click on any of those links, you will land on another page.
4. Direct Traffic
It refers to the audience who visits your website directly by typing your website URL as they are familiar with your brand. Direct traffic includes repeat customers and visitors.
To increase the direct traffic of your website, you will need to strategize website promotion. It includes creating optimized blogs, and distributing brochures and flyers of the products or services to the audience.
5. Social Media Traffic
Social media promotion is an easy and scalable method of improving the online presence of a business. Social media traffic refers to the audience who visit your website by clicking a link you included in the social media post.
When you have numerous followers on your social media platform, you can incorporate a link to attract more audience to your website.
What is the Importance of Increasing Website Traffic?
When you own a business and want to scale it up, the most essential part is traffic generation for your website. It is because the more traffic visits your website, the more will be the chances of selling your products or services.
The following are several reasons why you should focus on increasing traffic to your website:
1. Allows You to Reach More People
When you post regular content on your website, it allows you to reach the target audience. The more audience visits your website, the greater the chances of reaching a wide range of audiences. Eventually, it will help you to promote your products or services to these individuals and turn them into potential customers.
2. Enhances the Search Engine Rankings
It is difficult to get your website ranking on the first page of Google SERP, but if your website gets to the top page, it will bring a high number of website traffic. The target audience will easily find your content and purchase your products and services. It will assist you in getting a better return on investment.
3. Improves the Sales and Revenues
When there is a traffic increase on your website, it will increase the sales and revenue of your business. As more people visit your website, you can sell your products or services to those individuals and turn them into your customers.
4. Escalates Brand Awareness
Once people notice your website popping up in the search results, they will trust and become familiar with your brand and business. They will observe the various products or services you are offering them. Furthermore, they will learn about your brand in detail as it is easily accessible. It will help you enhance your brand awareness and visibility.
5. Initiates Leads
Once you drive traffic to your website, you escalate the chances that the audience will like your content and avail the services or buy the products you sell. It supports you to generate more leads for your business and allows you to outrank your competition. The more visitors you have on your business page, the better your chances of converting leads into customers.
What are the Tools to Increase Website Traffic?
Wondering how much traffic is enough for your website?
Well, the answer is never enough. If you have a good number of traffic on your website regularly, you’ll still seek ways to increase it.
You can leverage the following tools to increase website traffic:
1. Google Search Console
Google Search Console is a service that Google offers you to analyse, monitor and troubleshoot your website’s presence in the search results of Google. Through Google Search Console, you can fix the indexing problem of a webpage and request for re-indexing of updated or new content.
You can even analyse the audience visiting your website and the number of times your website appears in Google search results. Furthermore, Google Search Console assists you in understanding and improving the way Google sees your website.
2. Google Analytics
It is a free tool that will help you increase website traffic. Google Analytics is similar to Google Search Console, which gives you data related to your website. You can use it to optimize your website and enhance its search engine ranking.
Google Analytics will help you understand how the audience connects with your website and optimise your marketing strategies accordingly. Furthermore, you can use it to understand the traffic source, bounce rate and average session time of the audience on the website.
3. GT Metrix
The page loading speed of a website is a crucial factor in ranking on the search engine result page. People usually move out from a webpage when it takes too much time to load, and Google takes this issue seriously. It will drop your website’s ranking drastically.
You can use GT Metrix to determine your website’s speed. It showcases the areas you need to optimise to minimise the loading time. Through this tool, you can optimise your web pages accordingly to enhance SEO and traffic on your website.
4. HubSpot’s Marketing Hub
It is a tool that helps you to attract the target audience and convert them into customers. You can use HubSpot’s Marketing Hub to research keywords. Furthermore, you can also use this tool to initiate social media marketing campaigns to get traffic to your website.
5. Semrush
Semrush will help you optimize your content marketing strategy in many ways, including keyword research, finding topic ideas and competitor analysis. You can also view your website traffic data from Semrush.
By using all these details, you can understand which topics to write and which keywords to select to get the maximum search traffic to your site. It can also help in analysing the paid website traffic data. You can use Semrush to monitor and regularly audit your website.
If you have one of the finest websites but do not know how to increase website traffic, it will be a huge problem from your business perspective. You will have to create a content map based on data and insights and create content accordingly.
As you know, content is the key factor to drive traffic to your website, and you should emphasise it more. However, it requires sheer dedication and time to craft content. In this case, you can contact us at Das Writing Services to receive tailored content within the best turnaround time!
Frequently Asked Questions
1. What factors affect the web traffic of a business?
Multiple factors can affect the web traffic of a business. Some of them include search engine ranking, website layout, quality of the content and the loading pages of your website.
2. How can you attract audiences to your website?
There are several ways through which you can attract audiences to your website. The following are some of the ways: optimise your brand’s social media profile, craft engaging content, write optimised meta titles and descriptions, create visual content and repurpose the uploaded content.
3. Does uploading evergreen content on a website increase traffic?
Yes, crafting and uploading evergreen content improves the website’s ranking. It helps you attract more audience to your website. Uploading trending topics boosts your website’s traffic for a short time. However, if you upload evergreen content and repurpose it regularly, it will accumulate more traffic and give you better returns.
4. How to increase traffic to a new website?
There are multiple ways of driving traffic to your new website. You can increase the number of web pages and craft tailored quality content for your audience through professional writers. Furthermore, you can also increase the number of guest posts and create visual content on your website.
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