Guide to Outsourcing Content Writing for Greater Brand Visibility?

Many business owners and CFOs think of content creation as an afterthought in their marketing strategy. While 87% marketers are still driving consistent and sustainable brand visibility with content marketing.

How?

Content marketing help businesses to reach their target audience naturally. By producing value driven content on product and services, a business can engage increased number of audience on their website.

But, achieving that scale of content production is rarely possible all by you. When you have other responsibilities – spending time on writing at scale is almost impossible. Thus, in the long-run, by outsourcing content writing to a reputed firm businesses ensure sustainable organic traffic.

Worried about quality? First, check our sample below!

What is Outsource Content Writing?

When you hire freelancer or an external agency to write content for your online marketing purposes that is known as content outsourcing. Generally it covers every type of content writing, from web blogs to website content writing.

Outsourcing content requirements allow a business to get quality results without having to spend time and resources on hiring and training writers for a single project. By outsourcing the content requirements to an experienced agency or freelancer, companies can get effective results without compromising on ROI.

Which Content to Outsource?

Irregular content creation and distribution affect the performance of up to 42% content marketing campaigns. However, identifying which content to outsource is vital to get quantifiable results without compromising on sensitive data.

1. Website Content

Website content such as product pages, home page or ecommerce pages are popular types of content writing that are outsourced to external agencies and freelancers. Outsourcing such requirements can help you scale the number of pages while optimizing for search engines and answer engines.

2. Blog Posts

Outsourcing your blog post requirements allows you to maintain a regular posting schedule without compromising on quality and performance. With up to 5 blog posts published in a month, businesses can drive website visits and keep users engaged.

3. PR Copy

Especially for up and coming businesses, maintaining good public reputation is the cornerstone to growth and discoverability. By creating public relations copies across PR submission websites – you can enhance your business reputation and authority.

4. Social Media Content

Essentially, you should outsource any such content requirement that require regular content creation. Creating diverse type of content, i.e. posts, memes, short form video for social media channels help you engage the audiences. It helps you maintain goodwill across the channels.

5. Email Newsletters

Newsletters are powerful tool to keep your email list engaged and hooked into the products and services. Besides promoting your products/services to the prospective buyers, newsletters keep users informed about industry updates – maintaining your brand position as thought leader.

Which Content You Must Not Outsource

1. Press Release

Unlike PR Copies (Public Relations), Press Releases typically contain proprietary information to be released to the public via media. Such data leakage may risk unauthorised distribution.

2. Culture Content

Content that communicates with internal team and deals with sensitive details needs to be created by the in-house team. It ensures that the cultural values do not get diluted.

3. Strategic Content

Write-ups meant for c-suite and leadership consumption are best produced by in house experts. It keeps the brand voice in check and keeps the messaging intact.

When to Outsource Content Writing?

If you are a business owner and thinking about when you need to outsource your content writing requirement, check out for the common signs listed below:

1: Lack of In-House Professional Writers

One of the main reasons for choosing a content outsourcing company is not having a proper in-house team of writers.

There can be many reasons for not having a proper in-house content-writing team, such as

• Less requirement
• High maintenance
• Insufficient resources
• Lack of expertise

75% of companies opt for content writing outsourcing instead of making an in-house team. So, if you have been facing such issues in your company, then you must opt for trusted outsource content writing services and fulfil the content writing requirement of your brand.

2: Demand for Better Visibility

This can be another cause for outsourcing content requirements. Making content SEO & AEO friendly is a matter of time and skill. Everyone can’t do so without a proper grip on SEO and user-first writing.

This is why content outsourcing is important, where professionals will provide SEO-friendly blogs, articles, web pages, etc., as per your requirement. If you see the following SEO issues, then you can go for content outsourcing:

• Not getting the rank even after regular content posting
• Driving irrelevant traffic
• Not understanding topics that can be perfect for your business niche
• Monotonous content
• Bounce rate does not decrease

So, you must consider all these things and opt for professional content writing services to enhance your business site’s SEO friendliness.

3: Lack of Knowledge in Content Framing 

Research shows that 84% of buyers purchase products online by reading descriptions in a blog. So you need to make your blogs attractive and descriptive enough to sell well.

The quality issues you may face are:

• Blogs and articles are not informative enough
• Lack of proper tonality
• Missing information
• Wrong choice of content type
• No customization or product-specific details.

To avoid these issues, you can outsource content and get high-quality content without much effort.

How to Outsource Content Writing?

If you are wondering how to start outsourcing your content, you can follow the below-mentioned step-wise guide

Step 1: Know Your Requirement and Find Writers

The first step of content outsourcing is assessing your needs. For that, you need to understand what type of content you need. For example, you may need

• Topics related to your business niche
• General articles and blogs
• Website content writing or copywriting

As per your need, you can hire either freelance writers or go for content agencies. Also, depending on your requirements, you can choose the type of writers your need. For instance, if you need to produce social media content, you also need to hire copywriters.

Step 2: Fix Your Budget

As you assess your requirements, you now need to fix your budget. When fixing your budget, you should keep in mind the following points:

• You should check and compare different rates provided by different companies
• For freelance writers, you need to ask and negotiate the rate beforehand
• You need to fix the budget as per your capability
• You can just focus on your major requirements to cut the excess cost.

You can get multiple price ranges from multiple companies; however, depending on affordability, you can choose the market standard rate.

Step 3: Pass a Test Project

As you start finding writers or companies to outsource content writing, you also need to test the writer’s capability. For this, you can pass a test project where you can understand what you can expect from the writer or the company. In this process, you can follow some points like:

• Creating relevant topics that will reflect the writers’ ability to research
• Agreeing with a standard rate for the sample
• Be specific with your needs so writers can frame the content accordingly
• Read the sample content properly and provide clear feedback
• Ask for modification if needed
• Make your hiring decision and pay the sample charge

With clear and open communication, you can generate high-quality samples to start outsourcing your company’s content writing needs.

Step 4: Choose Topics as Per Your Business Niche

The next step is topic generation. As a business owner, you need to pick some topics that best suit your business’s purpose. You need to hire a professional market analyst to select some relevant topics. A suggested process is as follows:

1. Find some relevant keywords with proper keyword research. You need to use professional tools for this.
2. Select some of the most useful keywords by analysing the search volume, keyword difficulty, etc.
3. You can also get topics from platforms like Quora.
4. Also, you can take help from social media posts to ask your audience to suggest some topics they want to know about.
5. Perform proper competitor research to get some ideas.
6. You can also ask the content outsourcing company or your hired writer to suggest some topics.

By proper analysis, you can choose the topics that are beneficial for your business and then share them with your writer.

Step 5: Create a Content Calendar

A content calendar is also a very important one where you can set your content posting timeline. Some points you need to mention in a content calendar are

• Your content goal
• Platforms where you will post
• Content type and topics
• Publication frequency and deadline

After creating a content calendar, you can instruct your writers to write and submit content. The whole content outsourcing will be much easier in this way.

What are Some Platforms to Outsource Content Writing?

1. Das Writing Services

Das Writing Services is a popular professional content writing agency in India that can help you to create high-quality content. The content produced by the company is well-structured, SEO friendly and can match your target audience’s intent.

2. Fiverr

Fiverr is a great platform for content outsourcing where business owners can find affordable deals. Here people can hire writers from all over the world. Ratings and reviews are available to know about the writers properly. As per your requirement, you can choose the writers here.

3. Upwork

If you want to outsource your content writing to freelancers, then Upwork is another great place after Fiverr. Almost 12 million freelancers are using Upwork to market their skills. Here you can find a variety of writers for your different requirements so that you can hire great talents from here. Not only content writers but you can also get digital marketers, copywriters etc., on this platform.

4. Writer Access

Writer Access is a renowned platform for finding and working with competent content writers. The writers are experienced, efficient, and can deliver high-quality content by understanding the unique requirement of different business owners. The platform has a proven track record of providing writers for a long time.

5. Scripted

Scripted is another great option for outsourcing content writing needs to efficient writers. The platform has made the process of finding content writers, assigning them tasks and paying them much easier with the smart features of the platform. You can get multiple options for writers as per your budget.

Thus, any business owner can outsource content writing to manage content publication without spending a fortune. Besides, this process can maximize the content production frequency and elevate the quality of the content immensely. So, if you like what you saw so far – please reach out for your custom sample today!

However, choosing any agency or freelance writer is completely up to you. If you have a bulk requirement, you can opt for a professional agency to complete your work properly and on time.

Frequently Asked Questions

1. What do outsource content writers do?

Outsource content writers have a strategic approach to content where they produce SEO-optimized content for multiple clients and deliver the work timely. Business owners can find writers from different niches on platforms like Fiverr, Writer Access etc.

2. Outsource content writing vs in-house writers, which is the best option?

To produce valuable content you must deploy knowledgeable writers. For this, you can either make an in-house team or go for outsourcing. While in-house productions can ensure better content quality, it can be expensive in the long run. Besides, the writer selection process and other aspects may not be well-monitored without knowledgeable individuals. So, it is better to outsource content writing to get effective results within a short span.

3. How to find the best option to outsource content writing?

To find the best option to outsource content writing, business owners need to compare and contrast the reviews of different writing service-providing agencies or writers. Then they should consider the quality of the sample. Finally, they need to check the budget-friendliness and go for the suitable option.

4. How much does it cost to outsource content creation?

Generally it costs between $1500 – $3000/ per month or ₹1.2 – ₹2.64 lac per month to outsource content creation for a small or medium scale enterprise.

5. When should you not outsource content creation?

Outsourcing allows businesses to get strategic leverages such as cost efficiency, reduced turnaround time or specialised expertise. If you are not getting any strategic benefits and concerned about privacy – you may skip on the outsourcing.