Advertisements are genuinely for marketing purposes, but they can also entertain people at the same time. In this context, some Indian ads can be mentioned that are truly impactful in the present time.

In this article, you will remember some of the most memorable TV ads ever, which everyone liked greatly and are still inspiring. Besides, some of these ads are classic examples of modern marketing techniques.

So, take a look at the most popular Indian ads and get some knowledge about them.

But before we dive into all that, here’s a quick reminder for all the marketers. Though the Indian ad industry has always been on top of creativity, marketing today covers a lot more than just traditional ads. For instance, the blog you are reading now has battled against the greatest of marketing warriors to secure this leading position on the SERP! We know that you understand the importance of ranking on Google’s first SERP. So, let our expert team of content creators help you achieve the same, like they do for us. All you need to do is knock on the right ‘page’ (below)!

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Creativity and marketing elements are always in a balanced proportion in classic Indian ads. That is why they have secured a great place in everyone’s mind, and people still find out about them.

Here are some examples of the top Indian TV ads from the ’90s:

1. Melody Toffee by Parley

Video Source: YouTube

Ad Slogan: “Melody Khao Khud Jaan Jao

Parley is a famous Indian brand offering different packaged food items. Melody is one of their most popular products, and every Indian is familiar with it because of this unique advertisement.

The ad slogan became extremely popular among kids and common people as it is short, crisp and related to the product.

It provokes people to try the product and get its essence. It is one of the most popular Indian TV ads that reveal the effectiveness of short lines in an ad campaign.

2. Amul Doodh

Video Source: Amul TV

Ad slogan: Amul Doodh Peeta hai India

Amul is one of the most popular Indian brands famous for its multiple marketing campaigns. From old TV ads to recent social media marketing campaigns, Amul has notched the perfection.

The advertisement mentioned above is popular for its ad slogan or jingle, which states the popularity of Amul doodh throughout India. Every time people hear this jingle they get reminded of the great service that Amul has been offering for a long time.

Apart from this classic example, Amul has also created a buzz recently on their social media handles through multiple attractive posts and ad campaigns.

3. Surf Excel

Video Source:  Surf Excel

Ad Slogan: “Daag Acche Hai

Surf Excel, the popular Indian detergent is familiar among buyers for its vibrant TV ads. The brand always sends a positive message in different ways.

In addition, they embed the qualities of their products very efficiently in every ad campaign so people enjoy the ad and, at the same time, trust the efficiency of the product.

The older version of Surf Excel advertisements is one of the top Indian ad campaigns and is still impactful, and the recent ads are made under its shadow.

4. Mentos

Video Source: Youtube

Ad Slogan: “Dimag Ki Batti Jala De

One of the most popular Indian ads is the TV advertisement campaign by Mentos. It is considered a funny yet creative advertisement in India. 

Mentos started this ad campaign in 2003, and since then, it holds its popularity among common people. The slogan is so famous that people use it in daily humorous conversations. 

No doubt, this brand is successful in creating a huge impact among its consumers by entertaining them.

5. Seagram’s Imperial Blue

Video Source: YouTube

Ad Slogan: “Men Will Be Men

The ad campaign is full of sheer humour and it hardly speaks anything about the product. Throughout the whole ad, you can see men who compromise their sense, morals and dignity for some stranger women.

The “Men Will Be Men” ad campaign of Seagram Imperial Blue is considered one of the most memorable Indian ads ever. This ad was started in 1999, and it is continuing till now.

The ad became extremely popular throughout India and women find it very relatable. Even a very melodious song “Pyar Ki Raah Mein” is made for this ad as well.

It can be considered a classic example of an Indian TV advertisement, and different business owners get inspired by this ad campaign.

6. Fevikwik

Video Source: Pidilite

Ad Slogan: “Fevi Kwik Fishing: Chutki Mein Chipkaye, Fevi Kwik

More or less every Indian is familiar with the above image, which is an advertisement for Fevi Kwik. One of the most important strategies of a successful ad campaign is doing impactful characterization. Fevi Kwik has taken this technique very well and marketed its product accordingly.

Apart from this, the ad campaign also has a memorable and funny course of incidents. The humour is right on point, and the product detailing is apt to understand. Altogether, this is really a very important instance of popular Indian ads.

7. Zandu Balm

Video Source: YouTube

Here is an old instance of a Zandu balm advertisement which was highly emotion-triggering. One of the main strategies of successful ad campaigns is emotionally connecting with audiences. 

In addition, research also proves that most people make buying decisions by the call of their subconscious mind.

Zandu Balm, a popular Indian brand, has rightly used this strategy and made it memorable. They put the right amount of emotion into this ad campaign and let people connect.

Besides, this example of a mother-daughter bond is a very commonplace incident so, it easily attracted audiences.

As a business owner, you must take the initiative to make such emotion-triggering modern ad campaigns by hiring a professional copywriting agency.

8. Kelogg’s Chocos

Video Source: YouTube

Kellogg’s Chocos has won the hearts of Indian children with its taste and beautiful representation of ad campaigns. The implementation of a cartoon figure is a winning strategy for this brand.

This lively cartoon character personifies the brand’s intent on making children cheerful. It is also the brand mascot, which has made Kellogg’s a distinctive one.

Moreover, this mascot has also uplifted the brand image and made it more popular among common people.

9. Slurp by Nazrana Jewellery

Video Source: YouTube

The tea slurping ad by Nazrana Jewellery is one of the best examples of Indian ads featuring an emotional connection with people.

The advertisement starts with exchanging diamond gifts in an Indian household, but the main focus is on the tea slurping episode.

In the end, this ad efficiently mixes its product marketing with the emotional aspect which denotes the success of this campaign.

Altogether, this ad is a great example of connecting with a massive amount of audience with a positive message. 

10. Happydent (Bright Palace Light Advertisement)

Video Source: YouTube

Happydent is a popular Indian brand famous for selling chewing gums. This above-mentioned reference ad is a very popular one for its funny and creative elements. 

Here a man is presented with super white teeth glowing like a light after chewing Happydent. 

Creativity is an unavoidable part of any thought-provoking advertisement. However, Happydent wants to convey the message that their chewing gum has effective teeth-whitening elements in a fun way. 

The brand has successfully won a million people’s attention with its attempt, and still, it is an impactful Indian TV ad example.

11. Cricket Ad by Cadbury Dairy Milk

Video Source: YouTube

An old Indian version of Cadbury dairy milk and cricket advertisement is an iconic example of popular Indian ads. Cadbury is famous for its attractive ad campaigns, which mainly focus on its products and their goodness.

However, though children mostly like chocolates here, Cadbury targeted a vast demography. They made this advertisement intriguing for both adults and teenagers as well.

So, as a brand, sometimes, you need to deviate from your regular target audience and take the initiative to attract others for a better reach. However, you need to be very careful with your attempt while doing so and make your ad campaign interesting enough so everyone likes it.

12. Ambuja Cement

Video Source: YouTube

Ad Slogan: “Tootegi Kaise, Ambuja Cement Se Jo Bana Hain

Ambuja Cement and its iconic advertisements are always super entertaining and at the same time, they market the products perfectly.

Mainly every popular advertisement of Ambuja Cement comes with their famous tagline “Tootegi Kaise, Ambuja Cement Se Jo Bana Hain”. Through this, the company not only spreads the effectiveness of the product but also affirms its strong reputation.

Every brand should try to enhance its reputation and reliability through expressive advertisement campaigns, and Ambuja Cement is undoubtedly a great instance of this.

13. Dhara Cooking Oil

Video Source: YouTube

Dhara Cooking Oil is still famous for its old Indian version of the advertisement, where this brand successfully created a buzz among people with an attractive approach. It is one of the most popular Indian ads that covers day-to-day emotions.

This brand conveyed unique features of its product through storytelling in this TV ad campaign which was the main reason for its popularity.

Storytelling in content marketing is always a powerful concept in marketing, and Dhara Cooking Oil’s memorable ad campaign just proved it right.

14. Vicco Vajradanti

Video Source: YouTube

Ad Slogan: “Sari Duniya Ke Daant Majboot Kare”

The beautiful rhythm with which the Vicco Vajradanti ads start will reverberate in many of your ears, especially if you are a millionaire. The memorable Indian ad promotes the Vicco toothpaste and toothpowder. This advertisement conveyed that made with the Ayurvedic formula, Vicco is the best solution to strengthen the gums.

15. MDH

Video Source: YouTube

Ad Slogan: Asli masala sach sach, MDH, MDH”

MDH, the Indian spice producer, aired one of the iconic Indian ads to state how its readymade spices can make the food savoury. This ad contains one of the catchy taglines, ‘Asli masala sach sach, MDH, MDH’. It promoted various products from the brand, including Kitchen King, Garam Masala, Pav Bhaji, Chaath Masala, etc.

16. 5 Star

Video Source: YouTube

Ad Slogan: “Jo Khaye, Kho Jaye”

Who can forget the forgetful duo Ramesh and Suresh appears in the advertisement for 5 Star? In this ad, they visit a tailor, have a bite of the chocolate and forget what they came for. As a result, they repeatedly instruct to reduce the size of the father’s pants. This Indian ad is hilarious!

17. Lijjat Papad

Video Source: YouTube

Ad Slogan: “Kurram karram, Mazedar lazzatdar swaad swaad mein lazzat Lijjat papad!”

The brand, Lijjat Papad holds a legacy in India and so is its ad. The advertisement positioned its papad as one of the most essential items on the Indian menu at any festival. From the taste to texture, it will give a different impression.


Thus, it was a thorough discussion of different popular Indian ads of different brands and how they have rightly served the purpose of ad campaigning. In this modern time, both TV ads and social media advertisements are popular and necessary.

So, business owners can surely take these classic and inspiring Indian ads to create their unique campaigns. All these campaigns from the ‘90s and early ‘20s have been quite impactful till now because of their unique approach. 

Thus, marketing experts should run thorough research on such classic ad campaigns to derive more impactful ideas for present-day marketing.

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