Google – the search engine giant has one of the largest repositories of different types of content and has established itself as the go-to option for users to look for any information.

That much is known to pretty much everyone. However, what most users do not know is that you need to have a kickass content strategy to get good visibility on the SERP aka Google Search. Writing around keywords are just not enough in the competitive landscape of content marketing using Google Search where every page has something new to offer.

To further top it off, search engines rolls out new algorithm updates every now and then to ensure only quality authoritative content reaches its users. So, here we dive deep into what is authoritative content for Google and how businesses can leverage it to increase their organic visibility on search engines and drive increase traffic.

What is an Authoritative Content?

Basically, any piece of content that helps address and resolve user query by offering a comprehensive insight into the topic is an authoritative content.

Essentially, authoritative content is not as much of a content type rather a vital quality in a content. It is all about offering valuable, helpful information to the user in a simple and concise manner.

Any attempt at producing such content can be quite simple, just put yourself in the reader’s shoes and evaluate if what you have written can communicate with the user and solve their problems, or not.

If you produce content that adequately resolve the audience pain points then congratulations, you are already there!

In case it still feels a bit daunting, don’t worry. We have got you covered. Keep scrolling to find some handy tips at creating authoritative content for Google.

Why Authoritative Content is Vital for Google?

First things first, let us clear the air around the fact that there is no clear definition for an authoritative content. Google itself does not explicitly emphasise the importance of the same, at least not directly.

Then?

We are looking at two factors in Google’s guidelines for webmasters – people-first content and E-E-A-T – together, they highlight the importance of authoritative content.

As we can see, Google repeatedly encourages users to write for people and not for search engines. The indication is clear, do not write around keywords just for the sake of it. Instead, go after high-quality content creation keeping in mind the users’ requirements and then you may refine it along the SEO techniques to get the best performance in search results.

How to Create Authoritative Content?

For B2B organisations, emphasising authoritativeness is crucial to establish credibility among the target audience. And there are a few tried to tested methods assert yourself as a trustworthy expert in the industry.

You may try out some of the following strategies:

Tip #1 Take up Case Studies

One of the very first tips to create authoritative content is to integrate real-time examples into your website, and the best way to do so is by showcasing case-studies.

They prove your analytical prowess while at the same time highlight the successess that you have bagged along the way.

Case studies are useful modes to boost authority because they allow companies and service providers to demonstrate the effectiveness and value of their product/service and not just talk about them.

Creating content that is rich in data and statistics

Tip #2 Analyse and REPORT

Another tip to create authoritative content is to conduct a thorough analysis on requisite topics; because when you are curious about something, the next obvious step to satiate your curiosity is to conduct thorough research on the same.

Also, in-depth analysis of any topic allows you to learn every bit of current affairs about it and consequently report it on your website.

Even though most people emphasise on creating evergreen content, publishing current data and analysis reports makes for a much more high quality take on any topic.

Tip #3 Speak your Mind

One of the reasons why authoritative content is instrumental in helping a website rank is because most people look for ideas that don’t always follow the norm.

For example, when news reporters hop on to a bandwagon and parrot content which do not have any personal touches, it becomes generic and even, at times, boring.

Therefore, one of the elements of authoritative content is putting down personal ideas, differing views and sometimes controversial matter (as long as they are not misleading), to help your content stand out among the millions of pages on the search engine.

Tip #4 Make Good Use of Multimedia Content

One of the best ways to create engaging authoritative content for Google is by making good use of multimedia platforms.

Videos, infographics and other digital content require quite a lot of technical skills and work, which qualify them as quality authoritative content.

Also, multimedia posts make for much more interesting content than simple texts, which makes way for attracting more readers.

Therefore integrating multimedia into your content is a must when it comes to incorporating authoritative content into your website.

Tip #5 Build Topical Authority

When creating online content for any website, working as per the niche of the business is important.

For instance, as a content writing company we mostly write content around writing and marketing. Because that is our area of expertise. This helped us build and maintain topical authority in our niche and reach the right audience effectively with our authoritative content.

Can Availing the Services of a Content Writing Company Help in Creating Authoritative Content?

Even for seasoned writers and bloggers, creating authoritative content for Google and other search engines can often become difficult.

In such cases, one of the sure-shot ways to help your content rank will be by hiring a professional creative writing agency to do the job for you. Their buffet of services and expertise stretches out to a wide genre of content.

These services are efficient, and SEO article writing companies know their way around how to create quality content that can rank on search engines.

Thus, if you are unsure of whether you can incorporate elements of authoritative content into your website by yourself, your best bet will be to take the help of a reputed copywriting agency in your area.

Takeaway

At the end of the day, creating topically relevant content is the prerequisite of producing authoritative content for Google. Offering valuable insights that can have a positive impact on the reader is vital to ensure you are offering helpful content to the target audience. Down the line this helps users consider you as a credible authority in the industry. As a result, you can expect better organic search performance.