Top 17 Fintech Companies in India: Growing Organically in 2026

According to Mordor Intelligence, India’s fintech market is projected to grow from USD 44.12 billion in 2025 to USD 95.30 billion by 2030. Some major players are: Paytm, PhonePe, Pine Labs, Razorpay, etc.

Besides paid ads, these fintech companies in India also use organic content, such as blogs, articles, etc., to gain more customers. Through helpful and informative content, they also keep their existing customers engaged. 

This blog will tell you more about the 17 top fintech companies in India, growing in 2026 and which kind of strategy they are following. Let’s get started.

Top 17 Fintechs in India Growing With Organic Marketing Strategy

Leading fintech companies in India use educational blogs, calculators, merchant guides, and SEO friendly content to build trust and grow organically. 

These 17 companies, from Razorpay’s payment tutorials to ClearTax’s tax guides, show how helpful, consistent content attracts millions of users without heavy ad spending.

1. Razorpay

• Founded in: 2014
• Headquarters: Bangalore, Karnataka
• Name of the Founders: Harshil Mathur and Shashank Kumar
• Services Offered: 

Payment Aggregator, Payment Gateway, Current Account, Fully-Automated Payroll, etc.

• Organic Content Marketing Strategy: 

Razorpay publishes educational blogs, regular updates in the industry, how their different tools work and other helpful content for both general users and businesses.

• Why People Like This Fintech Company: 

Razorpay became one of the top fintech companies in India by making digital payments simple, fast, and accessible for businesses of all sizes. 

2. PhonePe

• Founded In: 2015
• Headquarters: Bengaluru East, Karnataka
• Name of the Founders: Sameer Nigam, Rahul Chari and Burzin Engineer
• Services Offered:

UPI Payment app, POS, Payment Aggregator, Digital Gold, Insurance, Demat Account, etc.

• Organic Content Marketing Strategy: 

PhonePe is in the 2nd position in the list of fintech companies in India. They publish blogs, articles, and PhonePe Pulse on their website. 

They share content for different categories such as Technology, Payments, Merchant Solutions, etc., to make the customer journey easier and to share helpful information and also improve SEO of their website. 

Learn more about SEO and its types from our detailed blog.

• Why People Like This Fintech Company: 

People like PhonePe for its simple, secure, and fast UPI-based payments that make everyday transactions effortless. 

As per the Moneycontrol Report, PhonePe recorded 21.6 billion UPI transactions worth Rs. 28 lakh crore in December 2025.

3. Paytm

• Founded In: 2009
• Headquarters: Noida, Uttar Pradesh
• Name of the Founder: Vijay Shekhar Sharma.
• Services Offered: 

Started with a Mobile recharge and DTH payment application, this is one of the popular fintech startups in India.

Paytm now offers UPI payments, Sounbox and Payment Gateway for merchants, Ticket Bookings and more.

• Organic Content Marketing Strategy: 

Paytm regularly posts informative blogs and the latest news about the industry on its website. 

They do different types of campaigns during festivals to promote their services among users and keep them engaged. In exchange, they offer vouchers, cashback, coins, etc.

• Why People Like This Fintech Company:

Paytm is one of the popular fintech companies in India for its all-in-one services such as payments, recharges, bill payments, shopping, and financial services. 

As per NPCI data, Paytm currently own 5.5% share in the UPI market of India.

Hire Das Writing Services now to outsource organic content pieces for your brand. Here we offer blog writing services, articles, technical content, SEO packages, etc. Contact us now!

4. CRED

• Founded In: 2018
• Headquarters: Bengaluru, Karnataka
• Name of the Founder: Kunal Shah
• Services Offered: 

Credit card bill payment, UPI payments, credit, digital gold, etc.

• Organic Content Marketing Strategy: 

To guide existing users and attract new customers, CRED shares calculators, articles, tech blogs, credit score guides, credit card payment guides and more.

The UI of their app and website is highly attractive and very unique. Collectively, these things influence users to spend more time on their website or app. 

This sends a trust signal to the search engines that the content is helpful and also helps to build authority.

• Why People Like This Fintech Company:

People like CRED because it offers rewards and cashback for paying credit card bills on time. It also comes with a smooth and premium app experience. 

Exclusive deals, strong data security, and a members-only feel make it stand out from other fintech startups in India.

Know more about how to create an effective digital marketing strategy for your company in 2026. Read our detailed blog.

5. PolicyBazaar

• Founded In: 2008
• Headquarters: Gurgaon, Haryana
• Name of the Founders: Yashish Dahiya, Alok Bansal
• Services Offered: 

Term insurance, investment plans, health insurance, motor insurance, business insurance, etc.

• Organic Content Marketing Strategy: 

Policybazaar’s organic content strategy focuses on making insurance easy to understand through helpful and information-based content. 

By using blogs, videos, webinars, and regional language content to clear doubts and break myths, this Indian fintech company builds trust and drives organic customer growth in a low-trust space.

• Why People Like This Fintech Company:

On PolicyBazaar, users can easily compare, understand, and buy different types of policies in one place. 

Its clear information, helpful customer support team, and dedicated claim manager help users feel confident before buying any new policy.

6. Pine Labs

• Founded In: 1998
• Headquarters: Noida, Uttar Pradesh, India
• Name of the Founders: Lokvir Kapoor, Rajul Garg, and Tarun Upadhyay.
• Services Offered: 

Payment Solutions, Card Swipe Machine, Business Loan at POS, Mobile Wallet Acceptance at POS, POS Integration with Billing System, EMI at POS, etc.

• Organic Content Marketing Strategy:

Being one of the fintech companies in India, Pine Labs focuses on educating merchants and businesses about digital payments, point-of-sale solutions, and financial technology. 

They share blogs, case studies, guides, and more in different categories such as Android Swipe Machine, Contactless Payments, Online Payments, Pay Later, Swipe Machine, etc.

• Why People Like This Fintech Company:

Pine Labs offers reliable, easy-to-use payment and point-of-sale solutions that help businesses grow. 

It helps in seamless transactions, flexible payment options, and merchant support that make sales and customer payments simple and efficient.

7. MobiKwik

• Founded In: 2009
• Headquarters: Gurugram, Haryana
• Name of the Founders: Bipin Preet Singh and Upasana Taku
• Services Offered: 

Bill Payments, Money Transfer, Mutual Funds, Mobile Wallet, Buy Now Pay Later, Digital Gold, Recharge, Payment Gateway, etc.

• Organic Content Marketing Strategy:

MobiKwik’s organic content marketing strategy focuses on educating users about digital payments, mobile wallets, and financial services through how-to guides and explainer content. 

Top fintech companies in India always focus on helping the target audience first. Then it becomes easy to gain customer trust and more leads.

By simplifying topics like UPI, bill payments, loans, and cashback offers, they build trust, drive organic traffic, and encourage more downloads among new consumers.

• Why People Like This Fintech Company:

People like MobiKwik because it makes digital payments, recharges, and financial services quick and convenient. 

Its easy-to-use app, cashback rewards, and secure transactions create a simple and reliable experience for everyday money management.

8. BharatPe

• Founded In: 2018
• Headquarters: Gurugram, Haryana
• Name of the Founders: Ashneer Grover, Shashvat Nakrani, and Bhavik Koladiya.
• Services Offered: 

Digital Payments, Fintech, Lending, Payments, and Financial Services.

• Organic Content Marketing Strategy:

BharatPe uses organic marketing by sharing simple and practical content focused on small merchants and businesses. To know more about organic marketing, you can check out our blog.

They publish educational posts about digital payments, UPI, QR codes, and business loans, helping merchants understand financial tools better. 

BharatPe also builds trust by sharing real success stories, app updates, and helpful tips on social media and blogs.

• Why People Like This Fintech Company:

BharatPe is one of the popular fintech startups in India. For merchants, it offers zero-commission UPI QR codes, simple onboarding, and easy payment tracking via WhatsApp. 

Users value quick, collateral-free loans and a strong merchant-first approach. 

Collectively, these things make BharatPe a trusted partner for India’s small businesses.

9. ACKO

• Founded In: 2016
• Headquarters: Bangalore, Karnataka
• Name of the Founder: Varun Dua
• Services Offered: 

Car insurance, health insurance, life insurance, bike insurance, travel insurance, etc.

• Organic Content Marketing Strategy:

ACKO is one of the fintechs in India that prefers organic content marketing through consistent content to attract audiences without paid promotion. It includes blogs, SEO, and educational content. 

By outsourcing some content to Das Writing Services, they achieved measurable results through improved engagement, better reach, and better ROI.

• Why People Like This Fintech Company:

ACKO transformed insurance with a digital-first, direct-to-consumer model and gives 20%-40% lower premiums. 

Users like their instant claims, zero paperwork, and AI-based pricing. 

They embed insurance through platforms like Amazon and Ola, along with transparent communication.

10. Groww

• Founded In: 2016
• Headquarters: Bengaluru, Karnataka
• Name of the Founders: Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh
• Services Offered: Demat account, Equity, F&O, IPO, Mutual Funds, Commodities, US stocks investing, etc.
• Organic Content Marketing Strategy: 

Groww became one of the top fintech companies in India. It grew significantly after 2022, with more people joining stock market investing.

They focus on creating valuable and consistent content to attract and engage audiences without paid promotion. 

It includes blogging, SEO, educational content, and thought leadership. Groww is one of our prominent clients in our portfolio. 

Do you know why most fintech companies prefer blogs as their online marketing tool? Know more here.

From our content writing agency, Das Writing Services, they outsourced blogs, articles and some service pages content that helped them boost their online traffic by 20% -30%.

• Why People Like This Fintech Company:

Groww transformed retail investing with zero-commission mutual funds and a simple, jargon-free app. 

Beginners like their simple user interface, instant digital KYC, multiple investment options, etc. 

11. Stable Money

• Founded In: 2022
• Headquarters: Bangalore, IN
• Name of the Founders: Saurabh Jain and Mallu Harish Reddy
• Services Offered:

Online Fixed Deposits, Recurring Deposits, FD-Backed Secured Credit Card, Gold and Silver Mutual Fund, Government & Corporate Bonds, etc.

• Organic Content Marketing Strategy:

Besides paid online campaigns, interactive videos on product pages, Stable Money outsource their blogs, community pages from our company, Das Writing Services. 

Every month, we deliver almost 70-100 files to Stable Money. After joining hands with us, they saw a significant jump on their organic traffic 

• Why People Like This Fintech Company:

Stable Money attracts users with a digital fixed deposit platform offering up to 8% returns, paperless onboarding, and instant withdrawals. 

Investors like FD comparisons, tax-saving options, FD-backed credit cards, etc. 

All their FDs and RDs are secured by up to Rs. 5 lakh by DICGC, which keeps the investor’s money in safe hands.

12. Poonawala Fincorp

• Founded In: 1989
• Headquarters: Mumbai, Maharashtra
• Name of the Founder: Part of the Cyrus Poonawalla Group
• Services Offered: 

The company offers different types of loans for personal use, business, commercial vehicle, education, travel, etc.

• Organic Content Marketing Strategy:

Poonawala Fincorp is in the list of fintech companies in India we deliver content in 2026. 

They share helpful content to elaborate on their different types of services to new customers in simple and easy-to-understand language. 

• Why People Like This Fintech Company:

Poonawalla Fincorp attracts customers with 24/7 digital loans up to Rs. 50 lakh for MSMEs, professionals, and retail borrowers. 

Users like instant, paperless approvals, competitive interest rates, flexible EMIs, and a wide range of products and LAP, powered by AI-driven credit assessment.

13. No Broker

• Founded In: 2014
• Headquarters: Bengaluru, Karnataka
• Name of the Founders: Amit Kumar Agarwal, Saurabh Garg, and Akhil Gupta.
• Services Offered:

Home Cleaning, Packers & Movers, Painting, Sales Agreement, Rental Agreement, Electrician, Plumber & Carpenter, Interior and Renovation, etc.

• Organic Content Marketing Strategy:

No Broker was one of our clients where we delivered community content, blogs and other marketing-focused organic content to them for their organic growth.

They also have an in-house team that works on content, SEO and other content marketing activities to actively attract new clients.

• Why People Like This Fintech Company:

No Broker transforms real estate by eliminating brokers and saving the money of buyers and sellers. 

Its platform offers AI-powered multilingual support, instant rent payments with cashback, verified listings, digital agreements, and moving services. 

14. PL Capital

• Founded In: 1944
• Headquarters: Mumbai, Maharashtra
• Name of the Founder: Prabhudas Lilladher Sheth,
• Services Offered: 

Stock Broking, Wealth Management, Asset Management, Investment Banking, Securities Finance, etc.

• Organic Content Marketing Strategy:

PL Capital is in the top list of fintech companies in India, working with our brand, Das Writing Services. 

We deliver blogs, product pages and other content writing services, and our written content also ranks higher on SERP within 1-2 months after posting. 

Beside that, they also have an in-house team for content management. 

• Why People Like This Fintech Company:

PL Capital provides research and profitable investment insights across equities, derivatives, etc to its paid clients. 

It also offers cost Demat, SIPs, PMS, IPOs, bonds, and advanced trading via their mobile application and website. 

The combination of expertise and technology attracts experienced and serious investors.

15. Jar

• Founded In: 2021
• Headquarters: Bangalore, KARNATAKA
• Name of the Founders: Misbah Ashraf and Nishchay Ag
• Services Offered: Digital Gold Investing

• Organic Content Marketing Strategy:

To attract new customers and keep old customers engaged, this fintech company shares helpful resources in the following categories:

Credit Cards, Customer Success Story, Digital Gold, Financial Education, Investment, Loans, Personal Finance, Savings, Taxes, etc.

Jar was also one of our prominent clients, and we delivered them engaging and SEO optimised blogs.

• Why People Like This Fintech Company:

The company offers effortless micro-savings, rounding up UPI spends to invest spare change in 99.99% pure digital gold with a paperless setup, instant withdrawals, and automated plans from Rs. 10.

16. Pice

• Founded In: 2021
• Headquarters: Bangalore, Karnataka
• Name of the Founders: Sandipan Mitra, Aditya Joshi, and SR Gowthami
• Services Offered:

Credit Card Bill Payments, GST Payments, Automated Payment Reminders, Easy Invoice Sharing, etc.

• Organic Content Marketing Strategy:

Pice has different types of calculators for their online visitors that keep them engaged and also help to calculate EMIs.

Some of their popular calculators are: GST Calculator, Home Loan EMI Calculator, Business Loan EMI Calculator, Personal Loan EMI Calculator, Car Loan EMI Calculator, etc.

They also post informative blogs and credit card pages, which they outsource from our content writing company, Das Writing Services. 

• Why People Like This Fintech Company:

Pice is one of the fintech companies in India that people like for its all-in-one payment automation, which includes auto-importing GST invoices for instant supplier payments via UPI, cards, or bank transfers. 

17. Clear Tax

• Founded In: 2011
• Headquarters: Bengaluru, Karnataka
• Name of the Founders: Archit Gupta, Raja Ram Gupta, Ankit Solanki & Srivatsan Ravindran Chari.
• Services Offered:

ITR Filing, GST, Vendor Management, TDS, etc.

• Organic Content Marketing Strategy:

Clear Tax is one of the top fintech companies in India that outsources from our in-house content team. We mainly wrote informative and how-to blogs for Clear Tax.

They not only share content directly related to their services but also share helpful blogs to share information in the banking and finance sector.

• Why People Like This Fintech Company:

ClearTax makes tax filing fast and easy with its AI chatbot, Neha. They help users file ITRs in under 10 minutes. 

It supports salaried users, traders, and NRIs with auto-fetched data, crypto taxes, expert help, 100% accuracy, and secure, stress-free compliance.

Read Related Blogs:

• Online Marketing for Finance Industry
• Finance Copywriting to Grow your Brand Online
• Top 21 Affordable Startup Marketing Strategies

Final Words

Top fintech companies in India know how to build customer trust without spamming or disturbing the target audience. 

They share helpful blogs, calculators, and guides that solve real problems. From Razorpay payment tutorials to Stable Money FD comparisons, this content drives steady growth.

In 2026’s competitive fintech market, these 17 leaders prove that simple education builds loyalty, authority, and long-term growth without big ad spends.Want to grow your fintech company with high-quality, authoritative content for BFSI sector? Contact Das Writing Services now, and we will draft a content strategy for your brand. Just fill the contact form, and our team will get back to you within 24 hours.