Are you making recurring expenditures every month to boost your business website’s conversion rate and still not getting enough leads? Perhaps the time has come to twist your thinking!
To ensure your website continues to churn out fresh leads that are convertible, content research and development can be your life saviour!
Employing research and development helps not only with Conversion Rate Optimization (CRO) but also improves the overall performance of your website. Needless to say, strategic usage of high-quality value-driven content strengthens your bond and loyalty with the customers. In this regard, you can take the help of a professional content research and development company.
Most big brands worldwide seek the help of leading R&D agents to keep them ahead of their competitors. For instance, a report published on Statista notes, Amazon spent a total of 73.21 billion USD in 2022 on Research & Development alone.
While such a substantial amount is out of reach for most companies, the point isn’t to invest billions in the prospect. Instead, the goal is to place enough importance on development and content research
Spend wisely and more importantly choose the right company to make your investment worthwhile.
But, first, let’s understand the basics of R&D and what its hype is all about!
What is R&D in content marketing?
Content marketing R&D involves using information about a company’s target group, consumer patterns, expectations and pain points to curate a nuanced content marketing strategy. It is a specialised and highly targeted practice to fine-tune marketing efforts and optimise the ROI of a business.
Still, it is true that content research and development does not generate immediate profit. Most companies, large and small, allot substantial capital to improve their long-term profitability.
If you are an entrepreneur and have just started your business, initiating a new department for content research is not feasible. Instead, you can consider outsourcing R&D efforts from any trusted content research and development company like Das Writing Services.
Since this agency has hands-on experience in envisioning content for various fields, they can guide you in building exclusive content research and development strategies that will deliver the desired results.
Who spends the most on R&D?
Following are some of the leading names in the industry who spent the highest in 2022 on research and development alone, according to a 2023 report.
It includes some top names like Amazon, Meta, Alphabet (parent company of Google), and Apple.
The amount of capital these companies pump into R&D is truly spectacular!
However, you also need to remember that infusing capital is the first step in implementing an R&D strategy. They may not immediately reflect any profit on the book. But they have the potential to double the revenues or Return on Investments (ROI) exponentially.
What Can We Learn From the Market Giants?
If there is one thing that we can learn from Meta or Amazon, it is that the companies that lead the market have a common feature. They give huge importance to their clients or customers.
Given the amount of expenditure they are making, a significant part of their operations lies in addressing consumer pain points and trying to solve them with new products and services. No wonder they are at the top!
So, the lesson from the market giants gives us a perspective on constantly questioning, how can we serve our customers better.
You can follow a simple three-step method to determine the effectiveness of content marketing R&D.
- Frame a result-oriented strategy.
- Make a team execute the strategy/seek help from professionals.
- Create a test environment to see the outcome.
Now, as a farsighted entrepreneur, you should explore its potential to improve the conversion rate of your business website.
How to Increase Conversion Rate Through Content Marketing in R&D?
Research and development play a vital role in determining the success of a business. Digital marketing is also a discipline where proper R&D is required.
Since most companies worldwide rely significantly on digital marketing, they need to have basic knowledge about several parameters like conversion rate and how it helps boost the productivity and overall growth of a company.
To streamline the process of digital marketing and maximise its benefits, you need to get help from a specialised content research and development company.
If you want to achieve your targeted goal of your website’s conversion rate, you would first need to determine the purpose of your website.
The answer is quite simple.
Your business website acts as a link between your target audience and your sales and marketing activities. Through this platform, you want to seek the attention of your prospective customers and engage them through good-quality content.
Finally, entice them to sign up for your service and earn income. Therefore, the importance of quality content is the utmost if you want to see an increase in conversion rate. Since content constitutes a major part of your website, it needs to be impeccable and to the point.
All About Ideal Content
Content should resonate with your perspective and help to build a positive user experience. The delivery and presentation of the same are also crucial in bringing the best dimension to your business.
Here also, you need to know your target audience. For example, one who is sitting at a study table with e-books and a diary may look for in-depth details of a topic.
On the other hand, a person returning home on the subway after a tiring day at the office may look for Infographics to know about that particular topic.
In each case, quality content should be constant.
There can be no question that good content helps boost conversion rates, irrespective of the business type. Targeted content further generates greater numbers. Besides, the conversion also helps in improving brand visibility through SEO.
Although content creators and conversion optimisers work in different domains, they need to come together to deliver positive results.
While content does half of the work, conversion optimisers have to do the rest. They have to perform an A/B test periodically to assess the demand of the users.
For instance, blogs are generally popular among users. You can induce more blogs on the website to see the traffic movement. Doing so will more than likely lead to a surge in traffic.
However, you need to update the content regularly. Fresh content performs the best among the target audience and also helps in ranking higher. If you consider yourself a layman in this matter, it will be wiser to seek help from the best content writing agency. They are knowledgeable regarding this genre, learning about your business in detail and preparing their strategies accordingly.
How Technical SEO Helps in Conversion Rate?
Besides content, another factor that plays a crucial role in improving conversion rate is improved SEO.
In simple terms, optimised content with search engines helps you generate traffic. On the other hand, conversion rate optimisation (CRO) helps to convert that traffic into customers. While these two are seemingly different, they are dependent on each other.
SEO helps rank the page on SERPs through link building, keyword placement, internal linking, website structure, etc. SEO is instrumental in finding your website among thousands of web pages, and CRO engages them to the site.
Following are some of the SEO tips that you can implement to improve conversion rate.
1. Maintain information scent on the landing page
You must ensure that there is a connection between your landing page and the source ad. Information “scent” assures that the ad redirects them to the right page where they can avail your services.
To ensure that,
You need to design the layout based on keywords.
A proper site structure is necessary.
You can add a local phone number or even try a click-to-call feature in organic results.
2. Take measures to keep SEO intact while doing A/B testing
Split testing is necessary to generate more leads and increase sales. However, you also have to provide exact information about the original page to Google. Otherwise, it can confuse which page to rank among different variants.
It is true that Google encourages undertaking A/B testing, and it does not affect the ranking of your page.
Hence, if you want to restore the page rank on SERPs, you have to avoid clocking errors and use the rel=canonical tag.
3. Optimize page loading time
Page loading speed helps to a great extent to reduce the bounce rate and also helps in converting traffic into customers.
You do not have an entire day to load a page, right?
A delay of 5ms is still ok. But a delay of even 1 second can push traffic away.
Amazon.com asserted that for a delay of every 100ms, conversion drops by 1%.
To cure this issue, you need to apply strategic SEO and reduce the page loading speed as far as possible. In this matter, a content research and development company can come to your rescue.
You can follow these tips.
- Website speed test tools can help in measuring the time.
- You need to optimise images.
- Reduce Round Trip Times.
- Eliminate bulky codes.
- Include videos
Another great way to improve your website’s conversion rate is explainer video playing. Since such videos give precise information about the value proposition, the credibility of the site increases tenfold.
However, you have to keep it short to retain the attention of the visitors. The content also needs to be interesting to engage the crowd for a longer time. You can ensure that from the content development process itself. Besides these, plenty of other tips are also there that you can adopt to improve the conversion rate of your website.
11 Tips to Improve Conversion Rate in 2024
Following are some quick hacks that you can try for your website and wait for two to four weeks to see results.
- Updated website design helps greatly with the conversion rate.
- You can put an action-oriented message on your landing page that is said to increase conversion by up to 38.3%.
- Adding the picture of a person also helps with the same cause. It helps to engage the visitors and piques their interest in the offerings.
- Customer reviews are also another trick that you can use to better conversion. Place them strategically so that visitors know what to expect from you.
- Since there is no end to the experiment; you can take a chance with changing the homepage to see how that fares on your traffic.
- Make your call-to-action more prominent and change the colour to red. You will see a positive impact on the conversion rate for sure.
- Along with website maintenance, you can also go for website redesigning. If executed properly, it can improve the conversion rate by almost 21% within 30 days.
- You can also change the text of a call-to-action button to increase the conversion.
- If you are running an e-commerce business, put a seal of authenticity with products that will boost conversion to a great extent.
- Most likely customers are surfing from one webpage to another for better deals. Hence, add the price quotation on the landing page. It would improve the user experience and thus, better conversion.
- A short landing page is another trick that you can implement to see an immediate surge in conversion rate. Your motto is converting the traffic to customers, right? Place the sign-up form on the landing page and most importantly keep it short and simple to achieve your target.
While these tips seem simple, you cannot execute all these on your own. There comes the necessity of hiring a content research and development company like Das Writing Services. We do proper R&D to find out the best solution for you.
Moreover, our content helps you meet your target by developing engaging content that strictly adheres to Webmaster guidelines and technical SEO.
How Does a Content Research and Development Company Help With Conversion Rate?
What a content agency does is concentrate mainly on content research and development to find out the most effective way to suit your interest.
Every website has unique needs, and these companies provide a customised solution so that you can hit the bull’s eye!
We basically save you precious time that you need to spend to hit the right cord. All you have to do is sit back and relax while we do all the tricks to convert the visitors into customers.
Depending on the project, we prepare a content market strategy that sells and ensures customer retention.
Thus, if you are running late and want to see a surge in conversion rate immediately, we are just the company to approach!
Having followed some of the best strategies to amp up your content marketing game, you should be ready to rock!
However, do not turn your site into an over-optimised robotic one that has no soul! Employ some of them after making a concrete content research and development process and see the result.
You can also contact Das Writing Services, a leading Indian content research and development company. We will help you to build a brand name and generate substantial ROI that you pay to avail our services.
Keep repeating the process until you receive the desired conversion rate for your website.
There is no harm in aspiring for more, right?