The top Instagram influencers in India for 2026 are Jannat Zubair Rahmani, Anushka Sen, Rohit Zinjurke, Riyaz Aly, and many more, covering diverse genres from tech to health.
With the rapid growth of several social media platforms, including Instagram, Meta, YouTube, and X, India’s marketing sector has witnessed a significant transformation. This huge leap from traditional marketing to the digital plateau, as reported by Statista, creates a new category, “social media influencers.”
These creators produce highly engaging content that reaches millions of Indians, sets trends, and strongly influences everyday choices.
In today’s blog, we focus exclusively on the top Instagram influencers in India. Let’s scroll to explore!
List of the Top 17 Instagram Influencers in India (2026)
1. Jannat Zubair Rahmani
Followers: 51.1M
Content Type: Primarily post tutorials on fashion and beauty, post lifestyle tips, and travel vlogs
Jannat Zubair Rahmani is one of the most popular influencers in India. From debuting as a child artist in 2010 to becoming a famous social media influencer in 2026, she won over many hearts.
Brand Collaborations: Garnier, Nivea, Ubon, Hotstar, Renee, Pluckk, and Maruti Suzuki are some of the brand names among many.
Notable Achievements: Gold Award Winner in 2018 as the Best Debut Actress for “Tu Aashiqui”, Gold Creator Award Winner in 2020 from YouTube, etc.
2. Anushka Sen
Followers: 39M
Content Type: Focus on posting lifestyle, fashion, beauty, and entertainment content
Like Jannat Zubair Rahmani, Anushka Sen also started her journey as a child artist. After that, she became part of some of the popular TV shows, worked in films, music videos, and was selected for international collaborations.
Brand Collaborations: Amazon, Oppo India, KFC India, d’Alba India, Vaseline India, NewMe, Femina India, and Coach are among the many names in this space.
Notable Achievements: Honured as the brand ambassador of Korean Tourism at just 22 years of age, one of the top female influencers under 25, etc.
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3. Rohit Zinjurke
Followers: 28.9M
Content Type: Primarily focused on men’s fashion, lifestyle, and dance
This social media sensation started his journey from TikTok, then started demonstrating his expertise on Instagram and YouTube. His awe-striking dance moves and excellent fashion sense help him get a place in the list of the top Instagram influencers in India.
Brand Collaborations: Several recognised brands such as Samsung, Pepsi, Amazon Mini TV, Jio Cinema, Myntra, Oriflame, etc.
Notable Achievements: Opened a clothing brand, @ziro9.official, Blockbuster Entertainment Creator of the Year, and Creators United 2024, Creators United 2023, etc.
4. Riyaz Aly
Followers: 27M
Content Type: focus on lifestyle and men’s fashion, also post music, and snippets of his daily life.
Another well-known social media influencer, Riyaz Aly, first came into the limelight through his lip-syncing videos published on TikTok. Later on, he started posting on other social media platforms and attracted immense fame.
Brand Collaborations: Has collaborated with Nissin Cup Noodles, Adivasi Maruthi Herbal Hair Oil, Jio Cinema, Amazon Prime, Amazon Fashion, ISPL, etc.
Notable Achievements: Has an association with Desi Music Factory for several music videos.
5. Carryminati (Ajay Nagar)
Followers: 21.1M
Content Type: roasts, comedy, commentary, and gaming
Ajey Nagar, better known as CarryMinati, started his social media journey at 10 with YouTube videos. His sarcastic humour and unique roasting style, using everyday language, have helped him become a phenomenon among Indian influencers on Instagram and other social media platforms.
Brand Collaborations: The list includes well-known brands like Amazon Prime, Airtel, OnePlus, Arctic Fox, etc.
Notable Achievements: Collaborations with MrBeast, Most Stylish Youth Icon (Male) award in 2022, Diamond Creator Award for CarryisLive in 2021, etc.
6. Prajakta Koli
Followers: 8.8M
Content Type: Relatable observational comedy, often focusing on Indian family dynamics
This YouTuber-turned-actor, popularly known as MostlySane, has also been recognised as one of the famous Instagram influencers in India. Adding a new feather to her cap, she hosted the YouTube Originals series named Pretty Fit and released a novel, “Too Good To Be True.”
Brand Collaborations: Bata, H&M, Cadbury, Gillette Venus, Cetaphil, Braun, and Slay Coffee are among the many names in the list.
Notable Achievements: Has recently been honoured by Time’s 100 most influential digital voices in the inaugural 2025.
7. Gaurav Chaudhary (Technical Guruji)
Followers: 6M
Content Type: Technology-focused content, including smartphone reviews, tech news, tutorials, and unboxings,
This guy created his space among the top influencers in India by making research-backed videos on gadgets. Currently living in Dubai, this influencer is frequently caught meeting with top-notch personalities such as Tim Cook, Bill Gates, Sundar Pichai, Narendra Modi, Neeraj Chopra, etc.
Brand Collaborations: NDTV, Samsung, Google, OnePlus, etc., are some names among many.
Notable Achievements: The Best Tech Creator Award 2025, YouTube Diamond Creator Award 2019, etc.
8. Kusha Kapila
Followers: 4.4M
Content Type: mostly post content on witty takes on everyday life,
Kusha Kapila’s impeccable skill of creating humorous and relatable videos has won a place in the list of Instagram influencers in India. Apart from weaving hilarious characters, such as Billi Maasi and Monday Aunty, she was also a host at the Comicstaan Season 3 and a judge on Case Toh Banta Hai.
Brand Collaborations: From Amazon, Big Basket, KitKat, and Venus to Nykaa, Myntra, HK Vitals, and Instax, the list is long enough.
Notable Achievements: Social Impact Influencer of the Year Award by NDTV, featured in the ELLE India magazine’s March 2024 edition, etc.
9. Shlok Srivastava (Tech Burner)
Followers: 4.4M
Content Type: Genuine advice on technology, content on tech product launches, app promotions, and gadget reviews.
Shlok Srivastava, popularly known as Tech Burner, is famous for making technology simple, engaging, and fun through witty reviews, life hacks, and gadget content. His large following helped him make a place in the list of the best Instagram influencers in India.
Brand Collaborations: Partnerships include 200+ brands such as TECNO for mobile skins
Notable Achievements: Started his own ventures, ‘Layers’ – a mobile and laptop skins company, and ‘Overlays’ – a clothing line
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10. Varun Aditya
Followers: 3.9M
Content Type: mostly focused on photography, wildlife, and art, also posts content on cars and other vehicles.
This 34-year-old Indian photographer and environmentalist made his name among top Indian influencers by highlighting his exceptional talent and passion for photography. Claimed to be a self-taught professional photographer, Varun has already visited more than 7 countries for his work.
Brand Collaborations: OnePlus, SanDisk, CRED, SONY, Nivea, Mercedes-Benz, Flipkart, and Microsoft Copilot are a few of the many brands.
Notable Achievements: Won 1st prize as the National Geographic Nature photographer in 2016, became a brand ambassador for Sony,
11. Gaurav Taneja (Flying Beast)
Followers: 3.4M
Content Type: diverse content focused on Lifestyle, Travel Vlogs, Fitness, and Family Life
Gaurav Taneja, popularly known as “Flying Beast,” was a former commercial pilot, now famous for his lifestyle vlogs. Being an IIT Kharagpur graduate, his engaging content have earned him millions of followers and a spot among the top Instagram influencers in India. He also appears on shows like Shark Tank India.
Brand Collaborations: Partnered with boAt, HRX, Mamaearth, Patanjali, etc.
Notable Achievements: Best Lifestyle Blogger – Male in 2020, Gold Creator Award by YouTube in 2018, his fitness brand Beastlife, etc.
12. Foodpharmer (Revant Himatsingka)
Followers: 3.1M
Content Type: primarily publish health and food awareness content with a little touch of humor and factual analysis.
With the aim of making every Indian health literate, Revant Himatsingka has become one of the most popular Instagram influencers in India. His “Label Padhega India” movement gained significant traction. Recently, his “Sugar Board” campaign led CBSE to mandate the installation of this board in all schools.
Brand Collaborations: Notable brands associated with this segment include TruthIn, Urban Company, boAt, etc.
Notable Achievements: Has recently launched his own brand, Only What’s Needed (OWN), partnering with platforms like Swiggy Instamart, and won “Indian of the Year 2025” by CNN-News18 in 2025, etc.
13. Nancy Tyagi
Followers: 3M
Content Type: DIY fashion content
Hailing from Uttar Pradesh, this girl stitched her way to Cannes by posting innovative fashion videos on several social media platforms. She grabbed the attention of Bollywood and Hollywood experts when she debuted at the 77th Cannes Film Festival in May 2024 with her self-made gown, which involved more than 1000 meters of fabric.
Brand Collaborations: Sugar, Myntra fwd, Kitkat, Amazon Bazaar, and CaratLane
Notable Achievements: Grand debut at the Cannes Film Festival 2024, Femina’s Creators for Good 2024, Forbes’ Top Digital Influencer 2024, etc.
14. Aaditya D. Sawant (Dynamo Gaming)
Followers: 2M
Content Type: Gaming, Streaming, Esports
Dynamo Gaming (Aaditya Sawant) is most popular for his rise as a top Indian gaming content creator, especially known for PUBG Mobile (and BGMI) gameplay.
Brand Collaborations: Collaborated with some prestigious brands such as Gillette, HP, and ESPL.
Notable Achievements: Streamer Of The Year – Male (Jury) Award at @dentsuindia-IWMBuzz India Gaming Awards Season 3 in 2025
15. Komal Pandey
Followers: 1.9M
Content Type: Publish highly informative and unique content on fashion, mostly fashion tips, and styling videos
Brand Collaborations: A few names are Vaseline, Nivea, Coke Studio, Titan Eye, Lakme, Maybelline, Swarovski, etc.
Komal Pandey‘s fearless appearance, unique styling sense, and highly experimental mindset have captured the hearts of fashion enthusiasts across the country. Her popularity helped her be featured on the cover of Forbes.
Notable Achievements: As one of the 35 most influential young Indians by @gqindia
16. Isha Borah
Followers: 1.9M
Content Type: Mostly focus on publishing makeup, outfits, specifically festive wear tutorials, travel diaries, quick makeover tips, etc.
Isha Borah is one of the leading Instagram influencers in India who finds styling therapeutic, as reported by The Times of India. After losing her job due to the COVID pandemic, she began focusing on her interest in fashion and styling, expressing herself in the influencer space by mixing and matching traditional Indian clothing with a Western twist.
Brand Collaborations: Dove India, Urbanic, Rare Beauty, Zara, HDFC, L’Oréal, H&M, Laura Mercier, and so on.
Notable Achievements: Long videos generate an engagement rate of nearly 10.62% with 176.5K likes and 375 comments average), and short-form content generates 9.84M views (average), at an engagement rate of 5.52%.
17. Masoom Minawala Mehta
Followers: 1.3M
Content Type: luxury fashion, Indian culture, and entrepreneurship
This woman on the list of Indian Instagram influencers can confidently add “Creator,” “Global Influencer,” “Entrepreneur,” and “Investor” to her name. She also walked on the red carpet at the Cannes Film Festival for three consecutive years. And she was invited as a speaker at TEDx in 2019.
Brand Collaborations: The list includes well-known brands like Louis Vuitton, Dior, and Bvlgari, Netflix, Dyson, Airbnb, etc.
Notable Achievements: Her name in Forbes Asia’s 30 Under 30 list, CNN’s ’20 under 40′ list, leading female entrepreneurs list published by HSBC, GQ’s Most Influential Young Indians, etc.
The Final Takeaway
In 2026, India’s Instagram influencer ecosystem stands out for its scale and diversity, driving conversations, setting trends, and impacting millions of users. From well-established creators to rising voices, these Instagram influencers in India continue to redefine digital culture through authenticity, strong audience connection, and creative expression, qualities that enable them to leave a lasting mark on India’s social media landscape.
If you too want to scale your business through social media posts, we, the troupe of Das Writing Services, can be your right partner. Whether on Facebook, Instagram, Twitter, or LinkedIn, our professional content writers are here to play the game!
Subhodip Das is the founder and CEO of Das Writing Services Pvt. Ltd. He has an experience of 12 years in the field of Digital Marketing and specialises in Content Writing and Marketing Strategies. He has worked with well-established organisations and startups helping them achieve increased Search Engine Rank visibility. If you want to grow your business online, you can reach out to him here.
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