Meta is launching its new platform Instagram Threads, which is going to be live soon. According to the listings on Apple Inc.’s App Store, the application is allegedly going to be released today, 6th July 2023. 

Threads an Instagram App
Image Source: Screenshot taken from Apple Inc.’s App Store

This news came after Twitter users were left disappointed with the platform after Elon Musk announced new changes like Rate Limit and verification needed to access the tweet deck. 

What is Instagram Threads and How is it Different From Twitter? 

The rumours of Instagram Threads launch were circling the internet way before this update and it even caused a virtual fight between Twitter’s CEO Elon Musk and Meta’s CEO Mark Zuckerberg. They were seen challenging each other for a physical fight, now the chances of this happening are nil but one thing is for sure Meta is fighting back by launching Twitter’s rival. 

The main question that is arising in the minds of the users ‘Is Threads going to be a clone of Twitter or we will get to see something new?’ 

The description of the Threads app reads, “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Image Source: Screenshot from the App Store

The root of this question comes from Meta’s owner Mark Zukerberg’s previous tendencies of taking inspiration from other applications and integrating that into a single platform. For example, Instagram and Facebook stories are much like Snapchat and we all know that Instagram reels came into play after Tiktok got banned in a lot of places. 

Somehow he successfully manages to attract the audience’s attention and increases the company’s overall fan following. 

Twitter has faced some occurrences of similar platforms like Bluesky (which was built by  Jack Dorsey former founder and CEO of Twitter), Mastodon, Post, and even the Indian alternative to Twitter, Koo in the past but they did not pay much heed to it because those applications did not gain much traction from the users. 

The situation can change with the upcoming launch of Instagram Threads as Meta has the resources to market it better than anyone else. Additionally, the biggest advantage Meta has is that all the applications under it are interconnected. This allows the users to navigate and manage their accounts better. 

Meta also has an upper hand over other Twitter competitors, Threads is integrated with Instagram so the users can port over their Instagram followers and following lists. They will not have to build a new fan following or community from ground zero and existing Instagram circles can be used as a user base. 

Image Source: App Store

This app might work in the same way as Twitter does, it will allow the users to share their thoughts while maintaining a character limit and other people can like, share (retweet on Twitter) or comment on the post if they resonate with it. 

Instagram Threads will let users log in with their original Instagram account and they will also get the option to follow the accounts that they were already following. What is the most convenient part is that they can keep their username the same as on Instagram hence making the process a lot more hassle-free and easy to use. 

As of now, Threads is only available on Apple’s App Store. Previously over the weekend it was seen on Google Play Store but was taken down after a few hours. After the official launch of the platform, it will be available on both App Store and Play Store worldwide. 

What Jack Dorsey and Elon Musk have to say on Threads

After the initial announcement of Threads, former CEO of Twitter Dorsey shared a screenshot of the data meta will require from the user by writing “All your threads belong to us”. Later Elon Musk showed support for the post by commenting “Yeah”. 

What the future has in store for the upcoming Meta product Instagram Threads is still unknown, but it will cause some uproar in the market for sure. What are your views on this and which one will you use going forward? Do you want to grow your business on social media but do not have the time to invest in the process? Avail our content writing service and see your brand grow digitally.