Using Finance Copywriting to Grow your Brand Online

Fintech companies have enjoyed an exponential growth over the last few years. McKinsey reports a total 7x increase in the number of fintech unicorns. In the global market their combined valuation reflects a total of $936 billion in 2023.  

In such a competitive industry – marketing campaigns help start-ups create differentiating factors by highlighting their value proposition in the market. 

If you too are trying to create your niche in the industry then finance copywriting might be the way to go! When executed well, a copywriting campaign can increase your conversion by up to 25% -30%. 

Intrigued? Let us explore the hows of finance copywriting. 

What is Financial Copywriting?

Finance copywriting creates clear and persuasive content, copies and captions on fintech products. This is an essential tool for fintech startups to turn the complex language of finance into engaging and relevant messaging for the audience to relate.

One of the primary goals of financial copywriting is to showcase your financial products and services by highlighting its value for the target group.

5 Reasons Financial Copywriting Services Matter?

Financial copywriting is all about creating a tailored messaging that caters to your audience. Below are the reasons why copywriting is quite essential for this industry:

1. Trust Building

Establishing trust is crucial in the finance industry. Jargon heavy communication with technicalities can do more damage than good. Most people won’t even be interested. In such circumstances, getting the help of copywriters can keep it simple and straight forward for prospective customers.

2. Industry Demand

According to Investopedia, it has been estimated that the global financial services sector holds around 20% to 25% of the worldwide economy. With 16.8% CAGR predicted over the next 10 years, it is only going to get bigger. Needlessly to say, early responders will definitely enjoy some privileges. 

3. Earning Potential

Effective copywriting practices can also provide you with high earning potential since the industry includes large banks, corporations, as well as investment firms. Incorporating copywriting in your marketing practices can stand out in the industry.

4. Enhance Decision-Making

A good financial services copywriter not only informs the readers but also persuades them to avail the financial services. Writing valuable copy for your readers can influence the readers to take action, whether it can be purchasing bonds or investing in a mutual fund.

5. Explaining Finance

Lastly, finance copywriting is also beneficial for explaining the complex financial concepts in the industry. It breaks down these complex concepts and makes them readable for customers from any background.

Read Related Blog: 12 Reasons Why You Should Hire a Copywriter

9 Tips to Follow in Finance Copywriting

Not all fintech enterprises can benefit from the same type of content creation. A golden rule about marketing communication is to match the preferences and beliefs of your target audience. 

For example, an AMC (Asset Management Company) encouraging investments in Future and Options trading will not cater to the same audience group that is targeted by a fintech company selling Fixed Deposits. As a result, the tonality and the value propositions will be different. 

1. Understanding Your Audience

While writing any type of content, conducting research is the most important aspect. It is a fact that knowing your audience helps you to write engaging content.

Create your buyer personas if you are offering an innovative solution. If you are a disruptor, gauge your competitors to zero in on your target group. 

Keeping the needs of your target audience in mind in each step of your copywriting journey, you can make sure your finance copy is relevant to them.

2. Balance Responsibility with Persuasion

While implementing finance copywriting in your marketing strategy, you should not only persuade your audience. Maintaining an ethical approach in your copywriting is important to establish credibility.

Google has implemented special standards for content creators who write Your Money Your Life (YMYL) topics. Therefore, you should be responsible while writing financial copies and become mindful of putting the people first.

The goal is to strike a balance between persuasion and maintaining compliance. Just like you must not flout the local regulatory instructions (for instance, IRDAI and SEBI are the regulators in India) you also should not produce mechanical or robotic message, which can affect your conversions.

Want to see how we balance between credibility and engagement? Get it with our free sample today!

3. Focus on Unique Content

To make your audience more engaged with your brand than your competitors, you just have to stand out from the crowd. Try to do what others are not doing – minimum 10% original information is vital for your content to stand out.

Creating unique content might take a huge amount of time, but it can make a difference. Start with the basics.

Try to create flashy titles and subheads to make the audience feel attracted. Using creative visual elements or infographics is also an effective way to grab the consumers’ attention.

Nevertheless, use an understandable marketing message to make people immediately associate with your financial services.

4. Establishing Trust

Selling your products or services is all about establishing trust among your prospective clients. You cannot neglect credibility and reliability to become a market leader in the financial industry.

To make your financial content transparent, financial copywriters have to provide clear and credible information about the company’s products and services. Additionally, try to present updated information from reputable sources to make your audience trust you.

All of these efforts allow your brand to reassure the audience that you are identifying their best interests, not just pushing your products to sell.

5. Use Numerical Data

Since the financial services industry is all about numbers, statistics, and prices, you should use numerical data in your copywriting. Implementing hard data is crucial for relating your financial services and products.

It is way more effective to say that you are offering 11% returns on bonds rather than saying that you are offering the best interest rates on your bonds. Try to quantify the advantages of selecting your company’s services like this.

In addition, try to use precise data and charts from reliable sources in your financial copywriting to gain the customers’ trust.

6. Humanize Your Writing

Try to use simple and easy words, as we are all humans. The human nature of understanding complex subjects uses simple words and terminology.

Remember, people who lack financial knowledge can avail your services only after reading your content. It is your primary responsibility to make them understand so that they can purchase your services.

People can feel alienated if they see industry jargon that they do not understand. Readers may check out and seek alternative options as a result of putting additional effort into comprehending your language.

7. Use a Storytelling Approach

You should prioritize a storytelling approach in your financial copywriting. Storytelling can be an effective strategy to break down complex topics like finance.

Stories can be a powerful tool to persuade your readers. You can easily engage your audiences on an emotional level so that they find your message more memorable.

Along with presenting facts and numerical figures on mutual fund returns, try to share a success story about a person whose life was changed after getting financial benefits from a mutual fund SIP.

8. Leverage Data Analytics

You should also utilize the power of data analytics in your finance copywriting. The digital channels, especially Google Analytics, provide a lot of data and real-time insights about what people like to do or are interested in.

Evaluating the customer demographics, preferences, and behaviors, you can write financial copies and provide valuable insights for the audience. This can help you make content that caters to the needs and preferences of your readers.

Also, try to keep track of the performance metrics of your published content to get insights into what is working for your copywriting strategy.

9. Outsource Your Content

The final tip to improve your financial copywriting is to outsource your content. Outsource content writing involves hiring people or someone outside of your company to write content for your online marketing activities.

In addition to saving you valuable time, you can post content regularly on your platforms. The third-party agency for content writing services can help you get highly skilled content writers who can write copies in bulk and ensure timely deliveries.

Moreover, the professional from outsourcing copywriters incorporates a call-to-action tone to make the entire content perfect for conversion.

Know More: What are the Differences between Copywriting and Content writing?

Real World Finance Copywriting Examples

Since you have come across different techniques to write effective finance copywriting, you may be able to write an effective finance copy.

Have a look at the below finance content writing examples from real-world companies to get inspired by them and create your own:

You Need a Budget

As per Business Insider, 97% of millennials conduct personal finance and banking activities online. Therefore, a lot of mobile applications targeted this demographic to ensure profitability.

However, online budgeting company You Need a Budget (YNAB) encourages readers to become aware of different financial issues that are common in this digital world.

YNAB creates copies to go beyond stereotypes and analyze the real trends.

Groww

With an extensive audience reach of more than 13 million users, Groww focuses on the young influencers and content creation agencies to grow its brand awareness.

Creating exclusive copies and publishing them on social media platforms, the fintech company consistently educates about financial literacy.

You can see the above image of Groww. It educates the users on the consequences of investing in the chocolate industry.

ET Money

One of the biggest Indian fintech apps, ET Money, uses humor in its finance copywriting. This brings alive the uncommon responsibilities of the investors for succeeding in investment.

Its advertisements vividly depict the common practices that lead to poor investment outcomes. These include the necessity of timing one’s entry or exit into investment products like stocks or mutual funds.

Fidelity

The multinational financial services company Fidelity has shown great examples of finance writing. Through its copywriting practices, it offers a huge variety of tips regarding investment and financial products to consumers.

In most cases, it provides information on various retirement account options like IRAs and 401(k)s.

However, in the above image copy, you can see that it has shared protective measures on not sharing personal information, like passwords.

Ellevest

Ellevest has come up with some unique copywriting techniques. Being an online financial advisor, Ellevest provides informative copies that cater only to women.

The homepage of Ellevest features a conversational tone along with a bold font. In addition, it has uploaded an image that explains its band identity, which is to serve women.

Know More: Guide to Outsourcing Content Writing for Greater Brand Visibility?

Which Sectors Needs Financial Copywriting Services?

Finance copywriting explores a broad variety of concepts with different interests. It depends on you to use copywriting services to meet your needs. Below are the different types of services for which you should hire a copywriter: 

1. Insurance

Since core insurance jargon is considered complicated for some people, insurance providers need to hire insurance writing services. Serving as a link between the general public and the critical rules of insurance can increase the number of customers.

Copywriting for insurance companies influences the customers to take a certain action on tackle consultation or avail the insurance services.

2. Budgeting

Budgeting is one of the different types of finance concepts for which you should avail copywriting services. Writing attractive copies, you can make people aware of reducing debts, managing credits, and improving their financial health.

This copywriting service seeks to give families or individuals useful guidance on how to reach their financial objectives.

3. Banking

Banks need effective marketing strategies to attract and inform their customers, just like any other brand, even if they are large banks.

Copywriting services for banks might include writing copies for credit cards, checking and savings accounts, loans, mortgages, and other essential financial services.

These will uplift your understanding of different banking services and protect you from fraud.

4. Investments

Even if they have gained tremendous popularity, the stock market and security investments are still confusing to many people. Companies publish copies that demystify stocks, bonds, mutual funds, portfolio management, and other financial possibilities to make people delve into this field.

This entails simplifying difficult topics and communicating knowledge about investor behavior and market trends.

5. Taxation

Taxation plays a crucial role in fostering the public services of a nation. However, it is still considered one of the complex concepts in the finance industry. This includes writing on bookkeeping procedures, accounting principles, tax rules, and financial compliance.

Usually, it is written for companies and people who need assistance in handling their financial documentation.

Read Related Blog: What Is Unique Content and How to Create It

Takeaway

Finance copywriting is important to break down the complex and difficult topics in the finance industry into simpler ones.

You must consider following the tips, like using numerical data, prioritizing humanization, and outsourcing your content to make financial copy more interesting.

If you want to hire copywriting services for your fintech company, you can use our finance content writing services. We at Das Writing Services have experienced writers who can create compelling finance copies.

Contact us today and assert your authority in the finance market!

Frequently Asked Questions on Finance Copywriting

1. What is finance copywriting?

One effective approach that may greatly improve your marketing strategy is finance copywriting. It entails creating written material specifically for the financial industry that is both compelling and convincing.

2. What are the responsibilities of finance copywriters?

Financial copywriters must be responsible for providing simple and honest information about financial products and services. They should also guide people on financial prospects and clearly state possible risks and constraints in the financial services.

3. How to become a financial copywriter?

You can work for a particular financial service provider or investment firm as a financial copywriter. Qualifications for this job role require experience in sales, finance, or other business-related fields because it employs vocabulary particular to the sector.