Top 15 Digital Marketing Tips for New Businesses

Did you know almost 97% of websites generate zero traffic from Google (source: wordstream)? Imagine only 3% websites catering to more than 5 billion active internet users. Unfair right? After putting in so much effort on your website only if you do not work on your digital marketing, you too could be a part of the 97%. 

But we are all about the brighter side. So here we are presenting some fundamental digital marketing tips that you need to start right now to be a part of the 3%. 

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Let us walk you through some effective digital marketing tips, to take your marketing strategy to the next level. However, before we dive in, let us first understand what digital marketing is all about.

What is Digital Marketing?

Digital marketing involves promoting your business online, whether on a computer, phone, tablet or any other device. It is a business strategy of getting people to notice what you offer and enticing them to avail from you, all done online. 

With digital marketing, you can showcase your brand to a huge online audience, making it easier for them to engage with your content, click on your ads and ultimately make purchases of your products or services.

Know More: 7 Important Roles of Content Writing in Digital Marketing

15 Effective Digital Marketing Tips

Here are 15 simple, yet effective digital marketing tips to keep your business competitive in today’s fast-paced world. Whether you are just starting out or want to improve your strategy, these tips will give you valuable advice to boost your marketing efforts.

1. Start with Competitor Analysis

In today’s world, your competitors are likely leveraging digital marketing strategies to expand their market share, while you are still relying on traditional methods. To make a mark online, diving into comprehensive competitor analysis is crucial.

By looking closely at what’s making your competitors successful, you can figure out how to come up with your own strategies and offer something unique. Checking online to see how your competitors advertise, what their website looks like, how much they are engaging on social media platforms and what customers are saying in reviews is a good place to start.

2. Conduct Market Research

Another effective digital marketing tip is to conduct market research and understand your target customers. Simply put, find out who buys your product and services, why they buy it and where they buy it. This insight allows you to create marketing campaigns that resonate with their interests.

Use interviews, surveys and feedback to get a better understanding of your customers. Additionally, tools like Google Trends can keep you informed about the latest topics and trends that matter to your audience.

With this data, you can speak your customer’s language, understand their pain points and tap into their emotions. It also helps you predict buying patterns and become culturally aware, allowing you to connect with your audience more effectively.

3. Choose the Right Channel

Digital marketing gives you lots of options to reach your audience, like social media, email, search engine optimization (SEO), pay-per-click (PPC) ads and more. Each of these marketing channels has its own perks, so it is important to pick the ones that match your audience’s preferences and your marketing goals.

For instance in the last year, short form video (29%), images (29%) and blog posts (19%) were the most common content format used by marketers. So, if you are launching a digital marketing campaign in 2025, these are channels you must incorporate in your strategy.

Also Read: Top Digital Marketing Channels to Promote your Business

4. Develop the Basics of SEO

93% of website traffic originates from search engines. SEO is a vital tool that you must need to succeed. SEO or Search Engine Optimisation boosts online visibility for your brand, products or services. Increased visibility helps your business gain recognition and drives more traffic to your website.

By implementing this digital marketing tip, you can optimise your content, making it easily discoverable by both existing and potential customers. With the help of SEO strategies, businesses can organically attract the target audience, leading to a significant increase in both leads and sales.

5. Create Interesting and Relevant Content

Regardless of whether it is on your website or social media, the content you generate is among the most effective digital marketing strategies at your disposal. Over 93% marketers noted that creating interesting and relevant content grabs attention online and brings people in.

Our blog on some popular Indian ads is one of the content that many of our readers find amusing hence making it one of the most shared.

You can say great content always addresses what your audience is curious about. If they cannot find what they are after, they will go elsewhere.

Creating content related to your business, showing your expertise. When you share helpful information it brings more visitors to your site and help you convert them. Likewise, social media posts can inform or make your audience’s experience better, ultimately encouraging conversions.

6. Personalise your Content

In addition to providing value and relevance, content should address the customer’s inquiries. Using a personalised approach to content writing in digital marketing to connect with consumers on a human level, rather than just simply promoting your products and services, builds trust and boosts customer retention and acquisitions.

Also Read: How to Personalize your Content?

Around 82% of customers feel confident about a brand after interacting with personalised content as per research. To personalise your content effectively, leverage digital marketing tools like Google Analytics to identify keywords and topics of consumer interest. Create content that addresses consumer questions on these topics to maximise engagement and satisfaction. Click below to ask for content personalization sample.

7. Focus on Conversion Rate Optimisation

When it comes to making the most out of your website, the key is to make it conversion-friendly. Conversion Rate Optimization (CRO) involves enhancing a website to increase the number of visitors who take desired actions, such as making a purchase or filling out a form.

Websites that see increased conversion rates usually has a user for more than 3 minutes stick around. Meaning, the more they stick around – greater are the chances that they will convert. Once they reach your website, make sure that it is easy to navigate, loads quickly and has clear calls-to-action. To maximise online sales, keep your site optimised and conversion-friendly.

Also Read: Definitive Guide to Conversion Rate Optimization

8. Optimise your Website for Mobile Users

A crucial digital marketing tip for beginners is ensuring your website is responsive across all digital devices, especially smartphones, as they have become our go-to for browsing. With 60.42% of the world’s population owning a phone in 2024, catering to mobile users is vital.

You must make sure that your site layout is mobile-friendly, enabling quick and effective browsing. For this, you can test its appearance and functionality on mobile devices as you design your website, making adjustments as needed to enhance accessibility.

9. Utilise email marketing techniques

Even with the emergence of several advanced digital marketing strategies, email marketing remains a crucial element of successful campaigns. Maybe because there are 4 billion+ daily active mail users, suggesting the reach of this marketing channel. 

This strategy involves sending targeted emails to engage with your audience, convert prospects into customers and build relationships over time.

To kickstart your email marketing efforts, start by collecting email addresses through forms or pop-ups on your website. This simple step helps expand your potential customer base. With this valuable data, you can then share newsletters, special offers, product announcements and discounts directly with your audience.

10. Opt for influencer marketing strategies

Given the popularity of influencer marketing, it is worth integrating it into your social media strategy. Influencers, with their large social media followings, can sway their audience’s purchasing decisions.

This marketing tactic, also known as affiliate marketing, has been on the rise, with 23% of marketers leveraging it in 2023. Its effectiveness continues to grow, with 1 in 4 social media users making purchases based on influencer recommendations. To make this work, you have to identify influencers who connect with your brand and audience, making sure they are not just popular, but also sincerely passionate about your brand values.

11. Explore PPC advertising

While organic marketing is ideal for driving traffic and nurture audience, paid channels can help you target and reach potential customers. Pay-per-click or PPC advertising is a top online marketing strategy where you pay every time a user clicks on your online ad.

Google Ads and YouTube Ads are some examples of PPC advertising, allowing you to connect with users actively searching for keywords related to your business. When users click on these ads, they are directed to landing pages prompting them to take action, such as making a purchase.

12. Create business profile

An effective and cost-free, digital marketing tip to boost your business’s search ranking is by creating and regularly updating your company profiles across popular business listing sites. This strategy is especially useful for local businesses aiming to reach nearby customers.

With a business profile, people can access your business’s address and contact information, making it easy for them to find and reach out to you. It also boosts your credibility and communicates trustworthiness of your business. You can also add images and logos to further engage potential customers and make your business stand out.

Also Read: How to Make your Business Trustable?

You should also optimize the Google Business Profile, which increases your online visibility by making you discoverable in Google Search, Google Maps and Google Shopping.

13. Use advanced digital tools

One of the obvious but essential digital marketing tips is to keep working at it. No landing page is perfect, no blog post is ultimate. Regularly updating your meta tags, information, statistics, copies, promotional offers keeps people engaged.  

Not only that, running A/B tests on your ad campaigns allows you to get user feedback across different demographics.  Digital marketing is a consistent phenomenon, updating your pages as per the season and time of the year keeps the users engaged to the brand.

14. Leverage video marketing tips

As video consumption skyrockets on platforms like YouTube, TikTok, Facebook and Instagram, videos have become the go-to content choice for many. Video marketing captures the audience’s attention while conveying information effectively.

Integrating videos into your website, PPC landing pages or social media channels can boost conversions and sales. As per a study, marketers increase their chances of landing on the first page of Google results by 53 times upon including videos on their website.

However, in video marketing, it is crucial to consider factors like using relevant keywords and catering to short attention spans to maximise viewership.

15. Prioritise web designing

Web designing is one of the crucial elements of a successful digital marketing campaign. Whether it is through text, images or videos, a well-thought-out design concept is crucial for creating engaging content.

Such design catches the eye and stays in the minds of potential customers. Using tools like Canva and Photoshop can make it easier to create eye-catching themes that stand out online. By focusing on creating visually captivating content, you can effectively convey information and increase the impact of your marketing campaign.

Types of Digital Marketing

Digital marketing includes a wide range of strategies to help businesses succeed online. It can be broken down into 6 main categories, each offering unique opportunities for reaching and engaging with your audience effectively.

1. Search engine optimization (SEO) marketing
2. Content marketing
3. Email marketing
4. Pay-per-click (PPC) advertising
5. Social media marketing
6. Influencer/Affiliate marketing

Read Related Blog: Digital Marketing vs. Traditional Marketing: What’s the Difference?

Benefits of Digital Marketing 

Digital marketing can be a game-changer for businesses, offering a host of benefits. Some of these benefits are discussed below. Before implementing digital marketing tips, it is crucial to understand how these benefits can positively impact your business.

• Digital marketing allows businesses to connect with a global audience across locations and time zones, expanding your reach beyond local boundaries, unlike traditional marketing strategies.
• Most digital marketing strategies involve minimal startup costs, requiring only your time and talent for effective online promotion.
• With digital marketing, a business can precisely track the user interactions with their brand, aiding in measuring ROI and guiding future investments.
• Digital marketing, particularly through social media and SEO, boost brand awareness significantly, crucial for new businesses aiming to attract customers and grow.
• This marketing strategy efficiently collects quality leads using tools like Google Analytics, leading to higher conversion rates and increased sales.

Know More: Top 15 Benefits of Digital Marketing in 2025

Takeaway

There has never been a better way to stay connected with your customers, and nothing else quite matches the potential of digital marketing. Embracing digital marketing not only enhances customer engagement but also unlocks endless opportunities for business expansion.

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Ritish Dutta

Ritish Dutta is a seasoned Content Developer with over 7 years of experience in the industry. Currently, at Das Writing Services, he writes SEO-optimized content that caters to our diverse clientele. Ritish utilizes his critical insights and experience to talk about digital marketing, SEO content writing, content strategy, and AI.