Content production is vital when you want to create content for your website. It is the keystone of a solid online marketing strategy. If you do not upload engaging and valuable content on your website, the audience will bounce back from the site.
In this guide, we will discuss what is content production and its process.
What is Content Production?
Content production is the process of creating and publishing written and visual products. It refers to creating new information to reach the target audience and connect with them.
Content production is essential to build your content strategy and help you achieve your business goals. According to Hubspot, 40% of marketers believe that content marketing is an integral part of marketing strategy and gives better returns on investment.
Why is Content Production Process Important?
The content production process is vital irrespective of your team size. If you do not follow the process, there is a chance that you will not understand the content and the purpose it is serving.
In addition, if you have a good content production process, it will ensure that your team members know the following things:
1. Content Goal
If you do not frame your content according to your business goals and audience needs, no production process can help you achieve what you want. One of the best times to assign goals for each content is during the phase of topic planning. It will help you measure its performance and reduce the future efforts required. If you know the ultimate goal of your content, you can frame and write it accordingly.
2. Content Tasks
Knowing the tasks involved in the content production process will speed up the writing time, and the content can be delivered before due time. However, when you are unsure about the tasks, it will delay and derail the content-uploading process.
To do this, you will need to make a list of everything from the start and get it approved before publishing the content. Furthermore, you must also list everything that happens during the content production process. After creating the content, proofread and fact-check the file for errors. It ensures that the content is delivered to the client without compromising the quality.
3. Content Role
Every individual involved in the content production process has a defined role. Each of them is responsible for getting their work done. If you do not assign roles to each individual, there are chances that it will lead to unhealthy team relationships. It will have an impact in the long run.
You can go to the task list and assign a name to each task mentioned. It will allow everyone to get involved on the same page and agrees on their responsibilities. Henceforth, there will be no confusion, and everyone can do their work diligently.
4. Content Order
If you do not follow the order of the content production process, it will lead to unfinished tasks. In fact, you must seek ways to shorten the content production process and maximise the workflow.
To speed up the content production process, you can work on many tasks simultaneously. For instance, if a writer is writing content on a particular topic, they can ask the image designer to create images for that topic. It will reduce the time required to craft content, and the project manager can ensure on-time project delivery.
5. Content Timeline
Delivering the content before the due dates is crucial for a content writing agency. If you want to get your content ready on time, you will require framing the content 15 days before the deadline. After you have framed the content, the in-house editors will use premium tools like Grammarly, Copyscape and Yoast to check for errors and plagiarism in the content.
Once you understand the importance of a timeline, you can consolidate more tasks and projects. You can get things done in a faster way and have more time to review the files for any errors or last-minute changes.
6. Content Inventory
The role of a content inventory is that you never misplace any piece of content. Just like the content role, every individual must be certain about their responsibilities in content inventory.
In content inventory responsibility, every person is responsible for their role. For instance, a person writing the content will create the draft, and the person responsible for reviewing the content will make the changes. A person who is responsible for creating images will edit the images. Therefore, it will be easy to track the content production process and find out errors, if any.
How to Create an Effective Content Production Process?
The following is the procedure for creating a content production process:
1. Managing Your Content Assets
When investing in digital or content marketing, you must know that they include several assets such as content writing, image and video creation, audio creation and many more. If you store all these assets separately, it will be unreliable and inefficient.
Therefore, it is preferred to avail a cloud database where you can store all the content assets in one place. You can use Content Management Systems (CMS) like WordPress and Joomla to cloud store your content. Using these cloud-based systems ensures that your data is backed up and updated regularly.
2. Goal of Content Production
Before you start building the process of content production, you need to understand its purpose and short and long-term goals. You need to plan out your business needs and fulfil the target audience’s requirements. Identifying the goals will help you to analyse the progress and identity the issues. Furthermore, it will also help you to scale your content production.
Your ultimate goal in content production must be building brand awareness, increasing your rank in the search results and boosting your lead generation. Mapping your content includes finding new topics through which you can create new content over a long period. It will also help you to allocate goals for each piece.
Furthermore, you can also divide these ideas by content types, projects and clients. It will assist you in prioritising your needs and potential value in the long term.
3. Write the Tasks and Roles
Before you start creating content, you must list every single requirement of that content. You must ensure that you mention each detail and do not avoid anything.
For instance, if you are writing content, you should include editing and publishing apart from writing. You must include proofreading, fact-checking and SEO guidelines and other vital actions. After the writers have written the content, the editors will proofread it and ensure that the quality is top-notch. Once the file is proofread, the project manager will ensure that the file is delivered on time to the client.
Therefore, every person must have an individual role to fulfil and complete. They are solely responsible for their work and must complete it in due time.
4. Content Calendar is Mandatory
You must create a content calendar where you can list all your tasks, deadlines and assignees. It will act as a strategic guideline for your business and your requirements. To build your content calendar, you need to follow these steps:
- Determine the content requirements that are required to achieve your marketing goal. For instance, if you want more traffic to any particular product page, then you have to create more articles, blogs and videos related to that product.
- Do proper competitor analysis to understand their marketing strategy and understand where you can outrank them by providing more value to the audience.
- Analyse the market and SEO to make sure that you have created content on all relevant topics.
- Occasional opportunities are one of the best options for creating content. For instance, you can create content on Christmas or other festivals on topics like ‘Best [keyword] for [year].
A content calendar will assist you in strategically outlining your requirements and reducing the time required for task completion. Furthermore, it will help you to spread out the tasks so that professional writers can get ample time to frame and polish the content.
5. Create a Framework
The content production process requires creating a framework for each type of content. For instance, if you are writing an article or a blog, you need to stick to the following procedure:
- Research: Before writing content, you must do proper research on the topic and the target audience you are writing the content for. In addition, you must also research the keyword, its difficulty and its relevancy to your industry.
- Craft Content: Once you have the research, you need to write the content keeping the SEO guidelines, which will help it to attain a better SERP ranking. You also need to include images, videos and infographics to make it more engaging to the target audience.
- Hashtags: After writing the content, you must incorporate proper hashtags. It helps you to distinguish the type of content you have crafted and the category it comes under.
- Quality Check: Quality approval is crucial for every content. If the quality is top-notch, the audience will find it engaging and informative. An in-house team of editors are required to check the overall quality of the content according to your requirements.
- Add URL: A proper URL is mandatory for your content once you have uploaded it to your website. It must incorporate the keywords in the slug that will help the content achieve a better SERP ranking and allows you to track it easily.
- Publish Using CMS: After completing all the above steps, you need to upload the content on your website through a Content Management System (CMS). You can use systems like WordPress to upload content to your website. Furthermore, you can even schedule the time to upload.
6. Decide Stage Management
Determining the phase-to-phase completion of a topic is crucial. For instance, you do not want to start a project on one note and end it on another note. You must ensure that overall consistency is maintained by incorporating the following elements in your content production process:
- Unique writing style and tonality for each content, project and client
- Track the progress at regular intervals
- Write and deliver the content before the deadlines
- Steps to be followed in case of errors and delays
- Optimised process of feedback
- Where to notify and to whom to transfer the content
It will help you to work as a team and allow you to complete the work smoothly without any confusion.
7. Incorporate a Review Process
Include a content review or quality assurance process to make sure that all the content is having top-notch quality. Having an in-house editorial team will guide you in checking the quality of the file and finalising the content.
Furthermore, they also need to agree with the client’s feedback and understand their requirements. Apart from that, they need to understand the platform the writers use and need to fix the time required for proofreading and editing any content.
8. Monitoring the Content
Once you have written the content, you need to monitor it like other marketing processes. You can monitor which strategy works well by checking the deadlines and the number of topics delivered to the content. Furthermore, you can use the client’s feedback to monitor the content’s performance.
If you have a successful content production process, it will boost your SEO rankings, link-building strategies and increases social media engagements. It will also improve the project capacity and reduce the writer’s stress.
Apart from these, there will be changes in your content production process. It might be due to a change in the content optimisation tool or rebuilding the entire process. In such cases, you must clear the doubts and gradually follow the changes.
9. Scale Content Production
Once you implement a good content production process, you need to boost the growth to onboard new clients. To grow, you must automate the process and improvise the research process. You must also create well-optimised content in a faster way and incorporate various methods of communication.
All these can be tough if you hire in-house writers. However, you can outsource all these to a professional content-writing agency that can expedite the content-creation process and maintain the overall quality of the project.
What are the Tools Required for Content Production?
Following are some of the tools you require for building and implementing a good content production process:
1. Content Management System
Using a Content Management System, a user can create, modify and store their content online. It is software that helps you build a website without any technical knowledge. Furthermore, you do not have to write code in CMS to build your website. One of the popular CMS is WordPress, which powers 43.1% of all websites.
2. Visual Tools
When you are creating content, you need software which can expedite the creation process. Through this software, you can create infographics and images quickly. Canva is one of the most commonly used content production tools for creating visual content.
3. Task Management Software
Through task management software, you can easily visualise all the tasks of a project. It helps you in analysing the current content production process they are in and allows you to create additional tasks. It also helps you to add comments, attach written files and assign tasks to your team members.
4. Asset Management Software
An asset management software will help you store all your digital assets including images, videos, style guides and other crucial documents in one place. You can use Google Drive and other storage options to store all the data.
Hence, content production is vital for delivering content on time and handling more projects or tasks. Through content production, the writers and team members will get guidelines that will assist them to stay on track and fulfil their requirements.
You can also contact us for any content creation, as we excel in creating well-optimised content for our clients. It helps them to generate more leads and boost their brand’s online ranking. Furthermore, it also assists them in outranking their competition and attaining new customers.
Frequently Asked Questions
1. How to maintain a schedule for content production?
To maintain a schedule for content production, you need to define your goal and create a template for your content calendar. After that, you will require choosing a channel and initiate with a calendar year. Then, you need to create content and update that content regularly to keep it evergreen.
2. What is a content strategy plan?
A content strategy plan is a regular practice of planning to generate, delivery and effective content relate to a topic or group of topics. Through content strategy, you can ensure that each piece of content serves and assists its purpose.
3. What is a content planning tool?
Content planning tool assists marketers in creating, organising and efficiently managing their content. It helps marketers to create content calendars through which they can set up alerts and notifications. In addition, it helps them in collaborating with their team members easily.